From Research Labs to the Open Road
In 2019, Ratan Kumar took a leap of faith—leaving behind the structured world of research to build something truly transformative in the world of travel. A researcher by training and a problem-solver at heart, Ratan always sought to tackle real-world challenges. But instead of just studying solutions, he decided to create Encamp adventures.
Determined to make a difference, he founded Encamp Tourism Private Limited (Encamp Adventures)—a company that would go beyond conventional tourism. His vision was clear: to offer immersive travel experiences while empowering local communities and promoting sustainable tourism. Encamp wasn’t just about sightseeing; it was about experiencing the hidden gems of Northeast India, Nepal, and Bhutan in a responsible, eco-friendly way.
Turning Challenges into Opportunities
Building Encamp Adventures from the ground up came with its share of hurdles. From funding constraints to gaining trust in local communities, the journey was anything but easy. The team also had to navigate:
- Creating unique and sustainable travel itineraries
- Balancing affordability with sustainability
- Scaling operations while maintaining authenticity
- Navigating complex travel regulations
- Adopting technology to streamline experiences
But Ratan never saw these as roadblocks—he saw them as opportunities to innovate.
Innovations That Set Encamp Apart
Rather than following the traditional travel business model, Ratan introduced several game-changing initiatives that positioned Encamp Adventures as a leader in experiential and sustainable tourism:
1. Travel Tech: Proprietary Travel SaaS Platform
Encamp developed a custom-built SaaS platform to streamline travel operations, making it easier for travelers, local guides, and businesses to manage bookings and itineraries efficiently.
2. CarbonTrace: Pioneering Sustainability
Sustainability isn’t just a buzzword for Encamp—it’s built into its DNA. CarbonTrace, a proprietary carbon footprint measurement and offsetting initiative, ensures that every trip contributes to a greener planet.
3. Community-Driven Growth
Encamp’s business model is centered on empowering local communities, with over 70% of its revenue shared directly with local hosts, guides, and businesses. This approach creates an ecosystem where tourism uplifts rather than exploits.
The Impact So Far
Encamp Adventures has rapidly grown, achieving impressive milestones:
- Served 16,000+ travelers
- Expanded to 10+ destinations
- Generated $350K+ in revenue
- Maintains a profit margin of 15-18%
Encamp has also worked with industry giants like Decathlon India, Tata Consulting Engineers Ltd, Vantage Circle, and Royal Enfield, further solidifying its reputation in the travel industry.
Backed by Industry Leaders & Global Recognition
Encamp Adventures has gained support from some of the biggest names in business, government, and sustainability, including:
AIC SMUTBI, AIIDC, Assam Government, Assam Startup
NSRCEL-IIM Bangalore, NITI Aayog’s Mission LiFE, Startup India, DPIIT
Tata Group, UNDP, HDFC, Cisco, SAP Ariba, CIIE.CO, IIE, and North Eastern Council (NEC)
NedFi Venture Capital Limited (Funding Partner)
Encamp’s impact has also been recognized globally:
- Top 5 Startup at the Outlook Responsible Travel Awards
- Recognized at the World Tourism Forum Lucerne for sustainable travel innovation
What’s Next for Encamp?
With plans to expand into Southeast Asia, leverage AI-driven travel planning, and introduce more sustainable tourism practices, Encamp Adventures is on a trajectory to become a global leader in experiential travel.
For Ratan Kumar, every challenge is just another puzzle to solve—and the journey has only just begun!
