Startup Stories

Pune Based Savings Firm, Dive Money is Making Savings With 9% Interest Rate by Anandu Nair & Diti Tanna, GenZ Building for GenZ

Dive Money

“Welcome to the future of saving, where finance meets GenZ coolness”. Say goodbye to boring jargon-filled fintech apps Dive Money speaks your language and is your savings calculator. Let’s set a financial goal, like finally snagging those concert tickets or saving up for that dream trip with friends. With Dive Money’s social saving feature, you can rally your squad, your fam, anyone you want, and save together towards that goal. 

Because let’s face it, everything’s better when you do it with your crew, right? But here’s where it gets even better. We get it, money might be tight sometimes, especially when you’re just starting out. That’s why we’ve made it super easy to kickstart your savings journey with just Rs.100. Yup, you read that right!  No need to break the bank to get started. And guess what? We’ll even sweeten the deal by topping up your savings interest rate of only 9%.

Know More About Dive Money : 

Vittgrow Solutions Private Limited has created a GenZ-focused saving and investment app Dive Money founded by Anandu Nair and Diti Tanna, is carving its path in the financial landscape, bringing a fresh perspective to traditional methods for savings in India. Anandu Nair, hailing from Kottayam, Kerala, and armed with a Bachelor of Design, brings a wealth of experience from his time at a Goa-based UX Design firm and as a founding team member at Siemba, a US-based Cyber Security Firm. Diti Tanna, a product design enthusiast from Mumbai, joined forces with Anandu after working on diverse projects at the same UX Design firm and contributing to the next generation of MIS at Parentpay.

Diti & Anandu Founders of Dive Money

About the founders:

The founders’ journey reflects a shared frustration with existing financial platforms, riddled with complexities and jargon, alienating GenZ from the saving and investing world. Dive Money is their brainchild, born out of the desire to create a platform that resonates with the youth, making saving not only accessible but enjoyable.

The founders spoke theKarostartup about how they identified the problem “At the end of each month, it seemed like our hard-earned salary vanished into thin air, leaving us scratching our heads. Despite attempts to save and invest, we were deterred by the overwhelming complexity and financial jargon littered throughout existing apps. Chatting with friends revealed they were grappling with the same issues. Despite having disposable income, they too found existing financial platforms daunting. Everyone had multiple financial goals but lacked the know-how to grow their income effortlessly. Some friends left hefty sums languishing in stagnant savings accounts. Many desired to track expenses but found traditional methods cumbersome, especially with the rise of UPI transactions.”

Dive Money : savings platform for GenZ

Dive Money is a community-driven platform that understands the unique needs of GenZ. The app speaks the language of the youth, eliminating financial jargon and making the entire saving process fun and approachable. Setting financial goals, whether it’s scoring concert tickets or planning a dream trip, becomes a collective effort with Dive Money’s social saving feature. It encourages users to rally their squad, family, or anyone they choose, to save together towards shared goals.

The app’s innovative approach allows users to start their savings journey with as little as Rs.100, making it inclusive for those just starting out. Dive Money sweetens the deal further by offering up to a stable 9% interest rate, helping small investments grow into significant amounts over time. Recognizing the unpredictable nature of life, Dive Money offers an anytime withdrawal feature, providing users with the flexibility they need for emergencies.

What sets Dive Money apart is its commitment to transparency?

No hidden fees or joining charges, just a straightforward approach to personal finance. The founders have partnered with an RBI registered NBFC to customise offerings, with over 12 lakh people already investing 2200+ crores through Dive Money. 

The app is not merely a product; it’s a solution to the problems faced by GenZ. The founders understand that despite having disposable income, the youth are hesitant about saving due to the lack of tailored options. Dive Money aims to bridge this gap by providing a goal-based social saving app that aligns with the attitudes and preferences of GenZ. The vision is clear – to be the go-to platform for all of GenZ’s personal financial needs.

Dive Money’s success journey so far:

Anandu and Diti’s journey, from working together in Goa to building Dive Money, reflects their dedication to revolutionising personal finance for the next generation. The app, currently in the beta testing phase, has garnered a waitlist of over 500 eager users, with 100 actively participating in testing. While Dive Money is invite-based for now, the founders are continuously refining the app based on feedback from early adopters. This is just the beginning of their mission to create a comprehensive financial solution for GenZ, with plans to build an embedded finance platform to carry GenZs through their entire financial journey. Welcome to the future of saving, where Dive Money combines finance with GenZ coolness!

We boast a stellar team of ten passionate individuals, driving Dive forward from technical, product, and marketing perspectives. Our journey culminated in the recent launch of our goal-based saving app on January 24th, available for download on the Play Store. While currently in the beta testing phase, we’ve amassed a waitlist of over 500 eager users, with 100 currently participating in testing. Although the app is invite-based for now, we’re continually refining it based on feedback from our early adopters. Every week, we open the app to 50 new users, each step propelling us closer to our grand vision—a comprehensive financial solution for GenZ. This is just the beginning of our journey, and we’re committed to revolutionising personal finance for the next generation.” says the founder.

Vision: 

Dive Money’s vision is to be the go-to platform for all of Generation Z’s personal financial needs. Looking ahead, the founders aspire to build an embedded finance platform that guides GenZ through their entire financial journey, creating a seamless and comprehensive experience beyond traditional savings and investment apps. Dive Money aims to revolutionise how GenZ manages their finances, making it an integral part of their lives and establishing itself as a trusted companion for the next generation.


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In conclusion :

Dive Money stands at the forefront of a financial revolution tailored for Generation Z. Founded by Anandu Nair and Diti Tanna, the app not only addresses the reluctance of the youth to save but also introduces a dynamic and community-driven approach to personal finance. With a vision to become the ultimate platform for GenZ’s financial needs and a future-oriented plan to develop an embedded finance platform, Dive Money is not just an app; it’s a commitment to redefine how the younger generation engages with and navigates their financial journey. As Dive Money continues to evolve and gather momentum, it symbolises a promising shift in the financial landscape, promising accessibility, transparency, and a vibrant community spirit for the future of personal finance.


Frequently Ask Questions (FAQs)

1. What sets Dive Money apart?

Dive Money is designed for GenZ, eliminating financial jargon and making saving fun with social features. Start with just Rs.100!

2. What’s the interest rate?

Dive Money offers up to a stable 9% interest rate, helping your small investments grow over time.

3. Can I withdraw anytime from Dive Money?

Yes, Dive Money allows anytime withdrawals, offering flexibility for emergencies without strings attached.

4. Is it transparent about fees?

Absolutely! Dive Money is transparent with no hidden fees or joining charges.

5. How does Dive Money foster community engagement?

Dive in with friends! The social saving feature lets you save together towards shared goals.

6. What’s Dive Money’s long-term vision?

Dive Money aims to be your go-to platform for all GenZ’s financial needs, with plans for an embedded finance platform.

7. How does Dive Money revolutionise personal finance?

Dive Money integrates various financial aspects into a comprehensive ecosystem, making finance an integral part of your life.

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