09th May 2024 – Bengaluru-based startup Eternz has bagged a significant $1.15 million in pre-seed funding. The company specializes in offering a diverse range of high-quality jewellery from various brands. Eternz aims to establish itself as a reliable platform for purchasing jewellery online, tackling trust issues and making jewellery discovery easier for consumers.
The funding round, led by Kae Capital and backed by Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab, will fuel Eternz’s expansion plans. They intend to broaden their jewellery selection, including fashion and silver collections, and introduce gold and diamond pieces. Urban Indian customers are their primary target, and they plan to collaborate with international brands for wider distribution.
Founder Arthi Ramalingam seeks to address the trust and discovery challenges inherent in online jewellery shopping. Their platform showcases an exclusive array of top-notch jewellery from national and international brands, aiming to revolutionize the online jewellery shopping experience through innovative technology.
Sunitha Viswanathan, a Partner at Kae Capital, acknowledges jewellery’s growing prominence in the fashion industry, especially among millennials and Gen Z. She lauds Eternz’s curated vertical marketplace model, offering customers a trusted and unique shopping experience. Viswanathan predicts that Eternz will become a preferred platform for brands seeking to enhance their online presence.
Eternz also has plans to launch an offline experience center, providing consumers with a hands-on jewellery buying experience. This move aims to bridge the gap between the convenience of online shopping and the authenticity of offline retail.
Conclusion
Eternz’s successful funding round and strategic plans position it as a promising player in the online jewellery market, poised to cater to the evolving needs of Indian consumers while innovating in the digital space.
Source:Link
