Concerned about the consumption of processed foods by your children ? Discover Feed Smart!
One of our biggest responsibilities as parents is ensuring that our kids eat healthy. Unfortunately, we want healthy food for them, but they only want products that taste good. Introducing – Feed Smart is nutrition brand for kids cleaning up the underbelly of unhealthy foods to raise an army of happy, healthy eaters.
They are craving a simple solution for a BIG problem – making EVERYTHING KIDS LOVE TO EAT, JUST HEALTHIER ! These are products like Ketchup, chocolate, jam, lollipops etc.
Feed Smart understands that feeding smart and healthy flows from the parents. Their products are designed to make mealtime a time for connection, laughter, and memories. Plus, eating from the “Family Pot” saves time allowing you to spend more time with your loved ones.
The company believes in being transparent and 100% clean about what goes into their products. Everything that goes inside is mentioned on the outside for complete disclosure.
Revenue Model of Feed Smart
The founders have started the Feed Smart (Clean Nutrition Pvt Ltd) in April 2023. The company has raised funds of Rs 50 Lakhs. It operates in the B2C segment. Feed Smart earns its revenue through 80% from its own website and 20% from other marketplaces.
How Feed Smart is Helping You?
The rising childhood obesity in India which is pegged at 27 million by 2030 by UNICEF is because of the high amount of junk food loaded with sugar and chemicals consumed by our kids..
The company wants to give a healthier options to kids and parents in all categories like- ketchup, chocolate spread, chocolates, and jam. – everything kids LOVE to EAT
Journey of Feed Smart
The genesis of Feed Smart occurred in March 2021, when Saraogi’s friend faced the challenge of providing wholesome nutrition to her toddler in a new small-town setting.
This prompted extensive research and development, peaking in the launch of sales from her website in July 2022. Recognizing the need for a strategic partner, Reecha joined as a co-founder, leveraging her decade-long expertise in revenue growth, business development, strategic partnerships, and business expansion.
Together, they form an unstoppable force committed to revolutionizing the landscape of child nutrition. As mothers themselves, both founders believe that a healthy lifestyle is the greatest gift parents can give to their children and that smart nutrition for a family is not an option anymore, it’s a necessity.
Meet the Founder
Sonali is the founder of Feed Smart. She has 13 years of experience in F&B and 5 years mentored under Chef Ritu Dalmia. She has also built and scaled a cloud kitchen brand from 2 to 200 employees. Sonali is also a Fitness Enthusiast & Health Food LOVER.
Reecha is the Co-founder of Feed Smart. She has 10 years of experience in revenue, growth marketing, and strategic partnerships. Currently, she is pursuing a PG Diploma in Nutrition & Dietetics. Reecha is also passionate about nutrition and holistic well-being.
Both are mothers to toddlers so have deep understanding of the challenges faced in child nutrition.
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The vision of the Feed Smart
An 100% honest brand cleaning up the underbelly of unhealthy foods to raise an army of happy, healthy eaters
FAQs (Frequently Asked Questions)
Q1. What does Feed Smart do?
They make everything that kids LOVE to EAT, just healthier and 100% clean. The product range includes clean and no sugar versions of Ketchup, Jam, Chocolate spread etc
Q2. How does Feed Smart earn revenue?
The company has raised funds of Rs 50 Lakhs. It operates in the B2C segment. Feed Smart earns its revenue through 80% from its own website and 20% from other marketplaces
Q3. Who is the founder of Feed Smart?
Sonali is the founder of Feed Smart. Reecha is the Co-founder of Feed Smart.
