Felicity Games, a Bengaluru-based mobile game publisher, has raised $3 million (Rs 25.8 crore) in a seed funding round led by 3one4 Capital. Other investors include T-Accelerate Capital from Singapore and MIXI Global Investments from Japan. The company, founded in 2023 by Anurag Choudhary, helps Indian studios launch and scale mobile games worldwide.
Felicity specialises in hybrid-casual games and has already crossed 1 million downloads for its top titles. With this funding, it plans to expand its publishing infrastructure, strengthen partnerships, and test new games by 2025, aiming to become a major player in India’s growing gaming industry.
What are Felicity Games?
Felicity Games is a Bengaluru-based mobile game publisher that helps Indian game studios launch, optimise, and scale their games worldwide. Founded in 2023 by Anurag Choudhary, the company specializes in hybrid-casual games and uses data-driven insights to improve game performance. It collaborates with multiple Indian studios to develop successful gaming titles.
The company recently raised $3 million in seed funding led by 3one4 Capital, with participation from T-Accelerate Capital (Singapore) and MIXI Global Investments (Japan). Felicity Games has already surpassed 1 million downloads for its top games, Seek & Find and Nova Solitaire, and is focused on further expansion.
Why is This Funding Significant?
This funding highlights growing investor confidence in India’s gaming industry and Felicity Games’ potential as a major player in global mobile game publishing. With India being the fastest-growing gaming market in Asia, investments like this help local studios compete on a global scale.
The $3 million raised will allow Felicity to expand its publishing infrastructure, strengthen partnerships with Indian game studios, and test more games by 2025. The backing from leading investors like 3one4 Capital, T-Accelerate Capital, and MIXI Global Investments also reflects international interest in India’s gaming ecosystem.
Felicity has already surpassed 1 million downloads and achieved $1 million in annual recurring revenue, and this funding will accelerate its growth further. By competing with established global publishers like Voodoo, Homa, and Rollic, Felicity is strengthening India’s position in the international gaming landscape. This investment validates its tech-driven approach and sets the stage for further expansion and innovation in mobile game publishing.
How Will the Funds Be Used?
The funds raised by Felicity Games will be used to expand its publishing infrastructure, strengthen partnerships, and scale its operations in the mobile gaming industry. A significant portion of the investment will go toward enhancing relationships with Indian game studios, providing them with the necessary tools, technology, and support to develop and launch successful games globally.
Additionally, Felicity plans to use the capital to test and optimize new games by the end of 2025, ensuring a steady pipeline of high-performing titles. By leveraging these funds, the company aims to refine its data-driven publishing model, improve user acquisition, and maximize monetization strategies, positioning itself as a leader in India’s rapidly growing gaming sector.
Key Takeaways
- Significant Funding Boost – Felicity Games raised $3 million in seed funding, led by 3one4 Capital, with participation from T-Accelerate Capital (Singapore) and MIXI Global Investments (Japan), highlighting investor confidence in India’s gaming industry.
- Expansion Plans – The company will use the funds to scale its publishing infrastructure, strengthen partnerships with Indian game studios, and test new games by 2025.
- Strong Growth Metrics – Felicity has crossed 1 million downloads and achieved $1 million in annual recurring revenue (ARR), with revenue growing 4x since November 2024.
- Founder’s Vision – Anurag Choudhary, CEO, emphasized a tech-driven and execution-focused approach to building global gaming hits, leveraging AI and data insights.
- Competitive Positioning – Felicity competes with major mobile game publishers like Voodoo, Homa, and Rollic, aiming to make India a key player in global gaming.
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Conclusion:
Felicity Games’ successful $3 million funding round marks a significant step in its journey to becoming a global leader in mobile game publishing. With strong investor backing and a data-driven approach, the company is well-positioned to expand its publishing infrastructure, strengthen partnerships with Indian studios, and launch new games.
As India’s gaming industry continues to grow rapidly, Felicity aims to capitalize on emerging opportunities by leveraging AI-driven insights and innovative monetization strategies. With plans to scale its operations and compete with global players, Felicity Games is set to play a key role in shaping the future of mobile gaming.
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