01 March 2024 – Fello, a prominent player in India’s financial technology sector, has launched Fello 2.0, an upgraded version that aspires to be India’s foremost Rewarding Savings App. Going beyond traditional savings methods, the All-New Fello introduces prize-linked savings (PLS) to instigate a new era of financial empowerment for the Indian population.
Key Features of Fello 2.0:
- Diverse Investment Options: Fello 2.0 broadens its investment horizon by incorporating tax-saving mutual funds, Gold Pro with returns reaching up to 15.5%, and P2P with an impressive 12% yield. This diversified approach aims to cater to the evolving financial strategies of users.
- Innovative Rewards: The platform sweetens the savings journey by offering exciting rewards, including weekly iPhones, Thar vehicles, and the chance to win up to Rs. 1 crore in digital gold. The integration of rewards seeks to make financial planning engaging and incentivized.
Manish Maryada, CEO & co-founder of Fello, expresses enthusiasm about the platform’s evolution, emphasizing the commitment to becoming India’s premier rewarding savings app. He highlights the introduction of new assets as a testament to their dedication to reaching a broader spectrum of Indian savers. The All-New Fello is positioned to transform savings habits and elevate the overall savings experience.
Fello has strategically partnered with Augmont, a prominent gold retailer in India, to reimagine gold investments. Through Gold Pro, users can lease their gold, earning an attractive interest of up to 15.5%. This collaboration brings a unique opportunity for Indian consumers to diversify their investment portfolios.
Backed by remarkable growth, Fello has secured a substantial $5 million in funding from global investors, led by Courtside Ventures. This financial support underscores the platform’s potential and aligns with its mission to redefine the intersection of savings and rewards in the financial technology landscape.
Conclusion:
Fello 2.0 signifies a strategic leap forward in reshaping India’s rewarding savings landscape. With its enriched features, diversified investment options, and engaging rewards, the platform is poised to set new benchmarks in the fintech sector. The intersection of savings and rewards is expected to not only attract a wider user base but also contribute to changing the dynamics of financial planning and wealth creation in India. Fello’s innovative approach positions it as a key player in the evolving financial technology landscape, promising a compelling model for the future.
