How can you ensure your furry friend enjoys both the pure FRESHNESS of their meals and the essential NUTRITIONAL VALUES they need? Meet Fresh For Paws!
Founded in June 2018, Fresh For Paws is the brainchild of Srishti Bhatia. Her own pet, Vanilla has been her inspiration behind starting the brand.
It is based on READY-TO EAT technology. It ensures that both the FRESHNESS of the food and NUTRITIONAL VALUES remain intact. Every meal is prepared, delivered, and proportioned for your pet’s calorie intake.
It requires no scooping, defrosting, or guesswork. It includes HIGH-QUALITY PROTEINS, NUTRIENT VEGETABLES & FRUITS, and the VITAMINS and MINERALS a dog needs.
It is CONVENIENT, LIGHT WEIGHT & EASY TO CARRY. Each of Fresh For Paws’ meals is FREE OF FILLERS, GRAIN – FREE and made with ingredients from nature.
Revenue Model of Fresh For Paws
The company operates through all models and earns its revenue by selling through different networks of retailers, distributors, marketplaces, and direct sales to customers.
Apart from Fresh For Paws, they do private labels as well for different brands. The company has earned a revenue of 10 Lakhs/ Month.
Journey of Fresh For Paws
In June 2018, it started operations as a D2C brand & Subscription package. In Dec. 2018, it launched new packaging and added more variants and the company got a Pet Fed Award for “People’s Choice for Best Chef.”
In April 2019, it launched Peanut Butter in a 100-gram pack. In May 2019, it started offline sales by collaborating with various wholesalers and retailers. In Sept 2020, the Fresh For Paws was available in most of the prominent stores across India. In April 2021, It won the “Pet Food Brand – Wet, Made In India” award by IIPTF (Indian Pet Industry Awards).
The company was 2nd runner-up for “Pet Entrepreneur of the Year 2021 (female)”. In Oct 2021, it introduced improved packaging and new variants. In Nov 2021, its export orders were approved. In Sep 2022, it relaunched with New Packaging and Upgraded Recipes.
The Mission of Fresh For Paws
The team’s mission is to create awareness and move pet parents towards a natural approach when it comes to feeding their pets food and treats by adopting sustainable ways. In terms of their packaging and sourcing the material that goes into the meals.
Every pet deserves a good and balanced diet that keeps them healthy and happy. They aspire to educate and be the go-to brand in the community to feel & do the same.
Some More Stories
About the Founder
Srishti is a commerce graduate from Delhi University. She has always been passionate about dogs and wanted to turn this passion into her career. Srishti is also a Certified Canine Nutritionist. She was confident and clear from the very beginning that she wanted to create her own business venture.
Fresh For Paws is something extremely close to her heart. The recipes are her very own creations that are devised and worked upon after intensive research on every ingredient and careful calculation of its nutritional value that’s done by Srishti herself.
It took almost two years of work on them before Fresh For Paws became a reality.
FAQs (Frequently Asked Questions)
Q1. What does Fresh For Paws do?
It ensures that both the FRESHNESS of the food and NUTRITIONAL VALUES remain intact. Every meal is prepared, delivered, and proportioned for your pet’s calorie intake.
Q2. How does Fresh For Paws earn revenue?
The company operates through all models and earns its revenue by selling through different networks of retailers, distributors, marketplaces, and direct sales to customers.
Q3. Who is the founder of Fresh For Paws?
Srishti is a commerce graduate from Delhi University. She has always been passionate about dogs and wanted to turn this passion into her career.
