The company was founded by Vinit Faria and Chirag Jain, who wanted to provide needed integration for a disjointed digital marketing landscape. Looking for the digital partner, many brands, especially direct-to-consumer businesses, faced the fact that there was no one worthy of becoming their exclusive partner.
When founding Gradient Eye, Vinit and Chirag aimed at creating the Ad Tech Agency that responded to the vision of implementing digital techniques into traditional marketing strategies. Their mission was to transform into a 360 – digital solution provider for the D2C brands of all proportions.
Gradient Eye was born to address those problems brands encountered in the highly sophisticated digital world with small advertising budgets. Both founders drew their skills together on account management and software development to start an agency that offers both account management and digital services to clients.
The Founders: A Perfect Synergy
When there is a combination between intellect and insight, then something magical happens. Gradient Eye was initiated with a profound friendship formulated between Vinit and Chirag during their college years with full respect for each other. As professional architects, their experience and passion to create a new path illuminated that creating opportunity and bridging skills to write a new story from their collective experience forging new paths from their experience was their goal.
The client relationship worked with strategic intelligence as Vinit leads the facet. Chirag, an experienced black belt making sure the solutions created will be effective in terms of scalability and reach. Leaning against this particular belief system, these founders reconciled by an invulnerable bond of trust. These provide the foundation for Gradient Eye’s culture of high performance based on client-oriented technology solutions. A sweet dream now a bright reality.
Building the Dream Team
Building the Dream Team
Both Vinit and Chirag, the founders of Gradient Eye recognized that, the hiring process was a key to actualizing the firm’s vision. They were finally able to build a team with diverse and moderate individuals even after going through several interviews with hundreds of applicants.
Thus, this idea of bringing together creative thinkers and technology geeks as a ‘dream team’ working towards the goal of bringing the best services and advancements is actually workable. The young business has all the vigor it needs to offer and experienced guidance from veteran professionals, which forms the perfect basis for the growth of Gradient Eye.
The Business Model: Diverse Revenue Streams
Leveraging its dual identity as an Agency and a Tech Enabler, Gradient Eye has established multiple revenue channels:
– Promoting and enhancing the e-commerce sales management and marketing leads to direct sales of the client brands.
– Read audience display increases the brand awareness
– Logistics partnerships enable delivery services
– Credit facilities facilitate easy transaction with clients
– Fees from clients through online marketplaces where they operate client accounts
– Additional revenues generated from franchise fees, volume purchases made by the larger clients as well as aggregated benefits accruing to the system for the larger½
This diverse business strategy enables Gradient Eye to address its clients at all those scales and provide them with solutions that are compliant with their requirements and fiscal capabilities. It fixes the source of revenue and at the same time, it enables the development of new services in the network.
Services Offered by Gradient Eye
As a holistic SEO services company, Gradient Eye has a comprehensive service list that addresses every digital marketing process and online image regulation. Their services include:
- Web Platform Development – different types of websites and even online stores of various complexity for business intended for constant scaling, high-level security and effective work
- E-Commerce Solutions – comprehensive e-commerce solutions, guarantee of proper work and high sales rates
- Mobile App Creation – Easy to use mobile apps empowered by the business needs and crafted to attract user’s attention on mobile platforms.
- Online Marketing – Detailed SEO approaches for optimizing organic traffic and improving search engine results page ranking
- Performance Marketing – Accurate and calculated digital marketing that used with the aim to drive specific performances and highest ROI.
- Retention Marketing – Activities that are directed towards maintaining the customer’s ongoing patronage of a certain business.
Omni-Channel Methodology for Total Digital Change
About Gradient Eye ,Gradient Eye uses an Omni-Channel approach thought to provide maximum digital communication for clients. Rather than a standalone approach to different marketing locations, they co-ordinate a proper marketing strategy on social media, e-mail, search and other platforms. This provides numerous benefits:
- Presence Across Touch points – A way of reaching the target consumer at different points of intersection maximizes the reach.
- Improved Efficiency of the Budget –smart management of budgets for various channels and their costs to revenue ratio
- Fluidity – A logical Omni-Channel strategy leads to higher sales and growth in a constantly evolving environment.
The Omni-Channel concept helps Gradient Eye to achieve lasting success for various customer portfolios.
Overcoming Scaling Challenges
During the first two years of operation Gradient Eye grew very rapidly and the two founders, Vinit and Chirag, were struggling with managing an expanding business. The first thing that had to be done was to build out a team. But if they wanted to increase clients’ range and control business processes, it was necessary to invest efforts more.
First, Gradient Eye focused on the referral strategy and LinkedIn alone to directly reach out clients such as the brand manager, founder, and technology partner. This created a first point of entry; however, they are still on the lookout for other ways to get the information out there since the firm heavily expands.
Vision to Change the Future of Ad Tech
With a vision Gradient Eye aims at becoming the leader in ad tech industry and setting new benchmarks for the whole world. Their mission is to enable business worldwide to achieve their goals by delivering measurable business solutions in the digital world.
Thus, Gradient Eye is dedicated to offering a valuable and innovative service to meet the challenges of D2C brands. While they are still nascent, our assessment of the strengths and the commitment demonstrated by the two organizations exhibits their potential of achieving a vibrant future, spearheading the ad tech firm.
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Conclusion: The Future filled with Opportunities
When it comes to explosive growth and importance of an online presence in today’s business environment, Gradient Eye is truly a shining star. Being an Omni-Channel agency, talking about proprietary and efficient services, and focusing on providing only the best for clients, Vinit Faria and Chirag Jain have established more than just ad tech agency; they have developed a tool for business success in the modern world.
The journey of Gradient Eye also shows the path to other entrepreneurs and businesses wishing to achieve sustainable growth with the help of digital technologies. The path is not easy, but with this vision, knowledge, and passion, Graduate Eye has all the potential to become one of the world’s leading ad tech companies.
Frequently Asked Questions (FAQs)
Who were the founders of Gradient Ee?
The company was founded by Vinit Faria and Chirag Jain
What is the vision of the Gradient Eye?
The vision for the company is implementing digital techniques into traditional marketing strategies.
What are the services provided by the Gradiet Eye?
The services provided are E-Commerce Solutions, mobile app development, digital marketing, etc.
What is Omni-Channel Methodology?
The Omni channel Methodology is where it is totally client-focused work. To reach the customers efficiently.
What is the Future of Gradient Eye?
Gradient eye is at becoming the leader in the ad tech industry and setting new benchmarks for the whole world.
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The services provided are E-Commerce Solutions, mobile app development, digital marketing, etc.
