Hold on to your mousepads, because we’re about to set sail into the world of Guided PPC – the digital ship that’s making waves in the advertising ocean! Imagine a crew led by Santosh Kumar, a marketing giant with a PGDM, ready to navigate the seas of Google Ads.
This isn’t your ordinary agency; this is Guided PPC, where ads meet adventure and every click is a ticket to e-commerce greatness.
So, buckle up your seatbelts or, in this case, your keyboard belts, because this journey is about to get start as we embark on a journey with Guided PPC, a rising star in the world of performance marketing, founded in December 2022 by visionary Santosh Kumar.
But why is this digital marketing ship making waves, and how is it heading the advertising tides for e-commerce brands? Let’s dive into the journey of Guided PPC.
The Captain of the Ship: Santosh Kumar
Before he set sail with Guided PPC, Santosh Kumar served as the Director of Specialists at Solutions 8, where he crafted a challenging team and managed over 200 client accounts with a monthly ad spend of over $5 million.
His journey from directing specialists to heading Guided PPC reflects a passion for navigating the complexities of performance marketing.
Business Model and Revenue Source
Guided PPC operates on a B2B model, serving as a performance marketing agency tailored for e-commerce. The revenue compass is set with a fixed consulting fee coupled with a percentage of the monthly ad spend, ensuring alignment with client success.
Company Vision
Guided PPC envisions empowering Direct-to-Consumer (DTC) brands, agencies, and specialists with unparalleled Google Ads expertise. The goal for 2024? To assist 100+ DTC brands in scaling beyond six figures, painting a picture of ambition and determination.
About Guided PPC
This performance marketing agency specializes in Google Ads, exclusively designed to help DTC brands scale profitably. Guided PPC sets itself apart by being focused on e-commerce and the world of Google Ads.
Target Users and Differentiation
Guided PPC’s compass points towards business owners, CMOs, and Marketing Managers. Their outreach strategy includes referrals, YouTube how-to videos, and a LinkedIn presence.
What makes them different from the rest? A complete focus on Google Ads for e-commerce DTC brands, offering top-notch management at a quarter of the cost compared to US, UK, and Europe agencies.
Company Base
With a 100% remote team and a co-working base in the vibrant land of Goa, India, Guided PPC disregards the normal office setup, reflecting the skill and adaptability of a modern digital agency.
Problem-Solving at Guided PPC
The agency specializes in aiding early-stage DTC brands in scaling profitably through expert Google Ads management. With a track record of helping at least 20 DTC brands surpass the six-figure mark, Guided PPC is making waves in the e-commerce advertising landscape.
Moreover, their Google Ads Academy is a lighthouse of education, coaching, and consulting, having transformed over 100 individuals into world-class Google Ads specialists.
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The Journey So Far
Guided PPC began its journey by offering Google Ads courses, coaching, and consulting, garnering over 250 enrollments.
As the winds of success blew, the agency services set sail, offering Google Ads management to clients and white-label services to other agencies. However, a repositioning strategy is underway to shift the perception from an academy to an agency.
As you explore th world of e-commerce advertising, consider Guided PPC your trusted captain, guiding your brand through Google Ads with precision and expertise.
Explore their offerings and dive into the educational ocean at Set sail for success with Guided PPC, where every wave is an opportunity and every click is a step towards e-commerce greatness.
FAQs (Frequently Asked Questions)
Q1. Who founded Guided PPC?
Guided PPC was founded by Santosh Kumar, a Marketing professional with a PGDM.
Q2. When did Guided PPC set sail?
Guided PPC embarked on its journey in December 2022.
Q3. How does Guided PPC generate revenue?
The company charges a fixed consulting fee along with a percentage of the monthly ad spend.
