Discover Happie Curves, a brand revolutionizing plus-size intimate wear in India. Founded by Sonal Somani, it champions self-love and inclusivity. With stylish, comfortable designs, Happie Curves empowers women to embrace their curves confidently. Join the movement towards body acceptance and fashion equality.
Sonal with Karostartup-
“Being a plus-size woman myself, I have lived through the horrors of not finding my true size & ended up spending a bundle on international brands for their shipping! – which I thought was not feasible for every girl who doesn’t fit on the standard Indian size charts! Happie Curves is a creativity of this thought that is constantly working towards ‘Serving your Curves’ with a colorful & stylish range of intimate wears. I hope you enjoy them!”
The plus-size challenge is real. Women are often stripped out of style and fashion just because of their size – which should not be the case! Not to forget the stigma related to lingerie in India. Moreover, hardly any Indian brands cater to plus-size women with good-quality innerwear collections.
Size shouldn’t be a restrictive factor concerning fashionable & comfortable clothing. In fact, all bodies must be celebrated equally. With these intentions, we give you the confidence to get out there and SLAY with our designer intimate wear collections that are curated keeping in mind – “FASHION, COMFORT, & most importantly, BODY INCLUSIVITY” Your body is your home.
You live in it every day with all the flaws, marks, and curves it inhibits. So, embrace all that it has to offer. Accepting who you are and how your body looks is the first step towards SELF-LOVE. We want you to feel sexy and comfortable with your curvaceous body.
So, don’t just fancy yourself in a great outfit, flaunt it! Simply surf through their collection to find your ‘True Fit’!
The women behind Happie Curves
Sonal Somani is an Entrepreneur who is also an “experienced” Digital Image and Brand Building Expert, Public Speaker, and Mentor with a background in law and finance. Transitioning from her entrepreneurial ventures and fuelled by a profound interest in the digital domain, she made a significant move into Digital Marketing and Brand building.
In addition to her digital marketing endeavors, Sonal is the founder of Happie Curves, a brand championing self-love and self-acceptance through its line of innerwear and intimate wear designed for plus-size women.
She recently made an appearance on the Indian Angels show on Jiocinema, India’s inaugural Angel Investment Show on the OTT platform. Notably, she secured angel funding for HappieCurves.
Her contributions have not gone unnoticed, she was awarded the Hastakshar Rising Entrepreneur Award 2023. She also received the Hastakshar Brand Strategist Excellence Award 2019 for her support of women entrepreneurs and guidance to emerging talents in the business realm.
Recognized as a digital image & marketing authority, Sonal Somani’s client roster includes prominent names such as Rakesh Udiyar (Celebrity Fitness Trainer), RISE Infinity Foundation, IDOBRO Impact Solutions, MAHA PECO (UNICEF Initiative), Zeba Kohli (Chocolatier & Socialite), Georgie Paws (Australian Petco), TechExp, Synergy School of Business Skills, Collective Heads EMSPL, Dr. Sameera’s Clinic, RC Inc, among others.
Beyond her professional achievements, Sonal has been a strong advocate for self-love and has forged collaborations with renowned brands. These are Adidas, ALL (plus-size clothing), VIVO mobile, Sugar Cosmetics, Shoppers Stop, Puma, EaseMyTrip, Ghanasingh Jewellers, Anchaviyo Resorts, Hard Rock Cafe, Marc Anthony products, The Face Shop, and more.
Specialties of Happie Curves
The major issue concerning plus-size intimate wear is size availability.”FAT-TAX” is synonymous with this segment making it extremely expensive. And let us just say that, most of the brands catering to this segment don’t really cater to this segment. Meaning, that curvy beauties struggle to find sizes beyond 46 or 48 inches (chest size); as the size charts of most body-inclusive brands end at 44 inches. This unavailability especially in plus-size intimate wear is very inconvenient, leading them to buy from international brands.
But before this, it lowers their morale, hindering their self-love journey. This fashion negligence also restricts them from wearing what they wish to. And we, as a stylish intimate wear brand for plus size women are trying to match the international standards to fill that gap and bring inclusivity for all.
A good dressing style emphasizes your best features and makes you feel more confident. But, this becomes a problem when you are beyond a certain size because of a lack of fashionable fits for the curvy. This inspired me to launch an exclusive fashionable range of intimate wear for the plus size divas that would give them comfort, and confidence, and allow them to be trendy at the same time.
Revenue Breakdown of Happie Curves
The founder started her dream company Happie Curves, in March 2022. The company has raised the funds of Rs, 20,00,000. It operates in the D2C segment and earns its revenue by selling its products.
Vision of Happie Curves
The founder sees Happie Curves as the No.1 brand in India for curvy & plus size women. They intend to expand into comfort clothing athleisure and possibly a range for men too.
With Happie Curves we intend also to focus a lot on self-love and self-acceptance. Happy people are the best and mental health is extremely important. You can only do that when there is acceptance without judgment.
Some More Stories
Journey of Happie Curves
Happie Curves for all these months has been a one-woman army company completely bootstrapped till here. The founder’s past experience of being an experienced digital marketer allowed me to grow her company to the stage it has at the moment and lead it to success and acceptance.95% of our orders are from our website only.
The company has been doing performance marketing which she does on her own getting a 3X return. Her experience allows her to lead her marketing strategy. When they launched, they were primarily targeting only the metro cities and some tier II cities but to their surprise organically they have penetrated quite deep into the smaller cities of India and they have delivered products.
Their biggest achievement is the acceptance of the brand by the plus-size and curvy community. They have received so many messages and DMs thanking them for launching such comfortable and trendy bralettes.
Conclusion
Happie Curves, led by Sonal Somani, epitomizes empowerment and acceptance. Through innovative designs and a commitment to inclusivity, it has become a beacon of self-love for plus-size women in India. Join the journey of celebrating body diversity and confidence with Happie Curves.
FAQs (Frequently Asked Questions)
What are Happie Curves?
Happie Curves is ‘Serving your Curves’ with a colorful & stylish range of intimate wears.
Who is the founder of Happie Curves?
Sonal Somani is the founder of Happie Curves.
When do Happie Curves start?
The founder started her dream company Happie Curves, in March 2022.
What is the revenue model of Happie Curves?
It operates in the D2C segment and earns its revenue by selling its products.
What is the vision of Happie Curves?
They intend to expand into comfort clothing athleisure and possibly a range for men too.
