Bangalore, India – In an industry dominated by mass production and chemically enhanced products, a new-age startup is making waves for all the right reasons. Founded by 19-year-old entrepreneur Purvish, Heritage Masala is a Bangalore-based FMCG brand bringing back authenticity, purity, and trust to Indian kitchens.
Launched on August 20, 2024, Heritage Masala offers 100% organic, chemical-free, and preservative-free spices and tea powders, appealing to both health-conscious consumers and hospitality businesses. With a strong bootstrapped foundation, the brand is now gearing up for its first angel investment round, which is expected to value the company at ■50 crore.
A Vision Rooted in Purity and Purpose
What separates Heritage Masala from the clutter of new-age D2C spice brands is its focus on authenticity and ingredient integrity. While many brands market themselves as “organic,” Heritage Masala ensures: – Zero chemicals or preservatives – Freshly sourced, high-quality ingredients – No artificial coloring or processing – A transparent supply chain for all B2B and B2C segments
With a projected revenue of ■5-7 crore by FY 2026, Heritage Masala is building a robust presence across retail, online, and institutional segments. Its distribution targets include restaurants, hotels, retailers, wholesalers, and direct-to-consumer (D2C) e-commerce platforms.
The Young Founder Behind the Brand: Purvish
While most teenagers are navigating college, Purvish is navigating the complexities of entrepreneurship. Born into a business-oriented family in Bangalore, he was introduced early to the idea of value creation-not inheritance. “Legacy isn’t passed down-it’s built,” says Purvish.
His entrepreneurial journey began during high school when he founded Ubooze, an alcohol delivery startup that was eventually shuttered due to regulatory challenges. Undeterred, he pivoted into premium hospitality with Purvish Hospitalities, and now into FMCG with Heritage Masala.
His ultimate aim? To create a multi-sector conglomerate that spans hospitality, fintech, and consumer brands.
From Masalas to Markets: A Bigger Vision
Heritage Masala is just the beginning. As a long-term strategist, Purvish is already laying the groundwork for future ventures:
- Exclusive Private Community Hospitality An elite hospitality experience tailored for members seeking privacy,luxury, and curated services.
- Aurumaxis – A Fintech Disruptor A soon-to-be-launched fintech venture focused on proprietary trading,wealth-tech products, and AI-led financial strategies in securities and commodities markets.
- Building a Multi-Sector Business Empire With eyes on technology, finance, wellness, and infrastructure,Purvish plans to build and acquire scalable businesses across multiple verticals-all rooted in trust and long-term value.
“It might take years, even decades, to build a true corporation. But that’s how legacies are made.” – Purvish
Entrepreneurship at 19: Challenges and Conviction
Being taken seriously as a teenage entrepreneur in India is no easy task. From regulatory red tape to capital constraints, Purvish has faced challenges that would make most seasoned founders pause.
Among the biggest hurdles: – Skepticism from conventional business circles – Legal and regulatory compliance in new industries – Fund constraints during the bootstrapping phase
Unlike many venture-funded startups chasing burn rates and branding blitzes, Heritage Masala focuses on profitability, sustainability, and real customer value.
“For a bootstrap entrepreneur, life itself is at stake-not just the business. This isn’t about short-term exits. It’s about building something that lasts.” What’s Next for Heritage Masala?
With a strong B2B and D2C model, Heritage Masala is expanding across South India and entering metro retail shelves in the coming months. Its future plans include: – Exporting to niche organic markets abroad – Launching innovative SKUs with regionally sourced ingredients – Collaborating with chefs and wellness brands to co-create spice-based wellness products
Final Word: Spices, Strategy, and a Story That’s Just Beginning
Heritage Masala is more than a brand-it’s a movement toward purity, legacy, and long-term entrepreneurship. And at the heart of it stands Purvish, one of India’s youngest and most determined startup founders.
As he continues to build a lasting empire across food, hospitality, and finance, his story is a bold reminder that age is just a number-and vision is everything.
