In the world of consumer startups and growth marketing, few have made as significant an impact as Parasar Sarma, founder of Higros. With over 16 years of experience in scaling brands, he has transitioned from a founding team member at Goibibo to the VP of Growth at Wakefit, and now, he’s at the forefront of a new wave of growth experts as a marketing & growth mercenary for startups across India. His journey is nothing short of impressive, and his company, Higros, is changing the way brands approach growth.
From Goibibo to Wakefit: A Journey of Growth Leadership
When Parasar joined the founding team of Goibibo, one of the top travel websites in India, in 2008, his career officially began. His expertise of scaling and marketing in a fiercely competitive market was influenced by his early exposure to the startup scene. Ten years later, he was the VP of Growth at Wakefit, one of the most prosperous startups in India for sleep solutions.
Parasar played a key role in Wakefit’s ascent during his time there, spearheading its expansion plan and establishing the business as a major force in the Indian market. He became known for his ability to transform challenging marketing issues into chances for expansion, and by the time he departed in 2022, he had developed a priceless skill set that would shortly determine his next business endeavor.
The Birth of Higros: India’s First Marketing & Growth Mercenary Firm
After years of managing marketing departments at major corporations, Parasar took the risky move to become a growth mercenary in 2022. At this point, he introduced Higros, the first growth and marketing mercenary service in India created to assist consumer brands in expanding quickly and sustainably.
What is the job of a growth mercenary exactly? According to Parasar, the goal is to teach internal teams to create self-sustaining development engines over a six-month period while also implementing performance marketing, brand messaging, and organic growth tactics. This concept is in line with his hands-on approach, which involves assisting businesses in realizing their full potential and then making sure they have the resources necessary to sustain that growth on their own without outside assistance.
Driving Growth for Leading Startups
At Higros, Parasar and his team have worked with some of India’s most exciting consumer brands, including Yogabar, Man Matters, DrinkPrime, Pant Project, and Fello. Through their growth strategies, they’ve successfully driven 0-1-10 growth—helping these brands go from inception to scaling up to becoming market leaders. What makes Higros stand out is its commitment to creating sustainable growth models.
Parasar’s unique approach involves more than just executing marketing campaigns. It’s about building self-sustaining growth engines that can continue to generate results long after the mercenaries have moved on. By working closely with in-house teams and training them to handle growth independently, Parasar ensures that the companies he works with can thrive in the long term.
A Legacy of High-Impact Marketing
Before starting Higros, Parasar held leadership roles in various top companies across different sectors. He has led marketing for giants like PolicyBazaar, MagicBricks, and Gameskraft, showcasing his versatility across industries. Additionally, in 2019, he ventured into the world of entrepreneurship by founding a real-money gaming startup, further diversifying his skill set and understanding of the consumer market.
Parasar’s deep understanding of consumer behavior, coupled with his ability to develop effective marketing strategies, has earned him a reputation as one of the most sought-after growth experts in India. As a marketing & growth mercenary, he’s known for his ability to take underperforming brands and turn them into thriving businesses. He does this by utilizing a combination of data-driven strategies, creativity, and his extensive network of industry experts.
The Future of Growth Marketing
With the launch of Higros, Parasar is carving out a new niche in India’s fast-evolving marketing landscape. His work at Higros has proven that startups don’t always need to build large in-house teams to achieve explosive growth. Instead, they can bring in growth mercenaries—highly skilled professionals who can execute growth strategies, mentor existing teams, and leave behind a lasting impact on the business.
As the world of startups continues to evolve, the role of growth mercenaries will only become more critical. For Parasar Sarma, it’s all about finding the right balance between short-term impact and long-term sustainability. His success at Higros is a testament to his commitment to innovation and his belief that growth marketing is more than just numbers—it’s about creating lasting, meaningful connections with consumers.
Conclusion
Parasar Sarma’s journey from Goibibo to Wakefit and now as the founder of Higros is a shining example of how expertise, dedication, and a fresh approach can reshape the future of consumer brand growth. His work with startups across India, helping them scale through smart marketing strategies, has made him a trailblazer in the world of growth marketing. For any startup looking to achieve rapid growth and long-term success, partnering with a growth mercenary like Parasar could be the key to unlocking their true potential.
At Higros, it’s not just about growth. It’s about creating a legacy of sustained success—and Parasar Sarma is making that happen, one startup at a time.
