JoySpoon is a brand that makes healthy mouth fresheners. It has raised Rs 1.81 crore in seed funding. Investors include Dishit Nathwani from Gulab Oils, Prateek Toshniwal from Ivy Growth Associates, and senior executives from CoinDCX and PharmEasy. Founded in 2023 by Vaishali and Yash Mehta, JoySpoon makes low-sugar, natural mouth fresheners.
The brand’s factory in Ahmedabad is run by women. JoySpoon plans to expand online through Zepto, Swiggy Instamart, and BigBasket. The Indian mouth freshener market is growing fast, and JoySpoon aims to offer better, healthier options with modern packaging for gifting and daily use.
What is JoySpoon?
JoySpoon is a health-focused mouth freshener brand that offers low-sugar, natural, and supari-free alternatives to traditional mouth fresheners. Founded in 2023 by Vaishali and Yash Mehta, the brand aims to provide healthier options while maintaining the cultural essence of mukhwas. JoySpoon’s products are designed for modern consumers and come in stylish packaging, making them ideal for daily use, gifting, and special occasions.
The company runs a women-led manufacturing facility in Ahmedabad and is expanding its presence on platforms like Zepto, Swiggy Instamart, and Amazon. JoySpoon is reshaping the Indian mouth freshener market with its innovative and inclusive approach.
Why is This Funding Significant?
This funding is significant for JoySpoon because it shows strong investor confidence in the brand’s vision of offering healthier mouth fresheners. The ₹1.81 crore raised will help the company expand its Ahmedabad-based manufacturing facility, which is entirely run by women, supporting inclusivity and employment.
Additionally, the funds will boost JoySpoon’s presence on quick commerce platforms like Zepto, Swiggy Instamart, and BigBasket, helping it reach more customers. With India’s mouth freshener market growing rapidly (expected to reach ₹27,491 crore by 2028), this investment positions JoySpoon to disrupt the traditional market with natural, functional, and well-packaged alternatives.
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How Will the Funds Be Used?
JoySpoon will use the funds to expand its Ahmedabad-based manufacturing facility, which is entirely run by women, ensuring higher production capacity to meet growing demand. The investment will also help the brand strengthen its online presence by increasing availability on quick commerce platforms like Zepto, Swiggy Instamart, and BigBasket, along with expanding its marketplace reach on Amazon and Flipkart.
Additionally, the funds will support overall brand growth, allowing JoySpoon to improve distribution and reach more consumers with its healthier, low-sugar, and natural mouth fresheners. This expansion aligns with the brand’s vision of providing better alternatives in the growing Indian mouth freshener market.
Founders’ Perspective
The founders of JoySpoon, Vaishali Mehta and Yash Mehta, believe in creating a healthier and more inclusive mouth freshener brand while preserving cultural heritage. Vaishali Mehta, who inherited traditional recipes from her mother, emphasizes the brand’s commitment to women’s empowerment and quality.
“We are proud to run our manufacturing facility in Ahmedabad entirely by women, showcasing our commitment to inclusivity and gender equality while simultaneously living the dream my mother saw while passing on the recipes to me,” said Vaishali Mehta.
The founders also aim to spread the goodness of JoySpoon by making their mouth fresheners accessible across India, ensuring that consumers get natural, low-sugar alternatives without artificial colors or flavours.
Key Takeaways
- Successful Fundraising – JoySpoon has raised ₹1.81 crore in its ongoing seed funding round, showing strong investor confidence.
- Healthier Mouth Fresheners – The brand focuses on low-sugar, supari-free, and natural alternatives, catering to modern health-conscious consumers.
- Women-Led Manufacturing – JoySpoon’s Ahmedabad facility is entirely run by women, promoting inclusivity and empowerment.
- Expansion Plans – The funds will help expand manufacturing, online presence, and distribution across platforms like Zepto, Swiggy Instamart, BigBasket, Amazon, and Flipkart.
- Growing Market Opportunity – With India’s mouth freshener market expected to reach ₹27,491 crore by 2028, JoySpoon aims to disrupt the space with innovative and functional products.
Conclusion
JoySpoon is on a strong growth path, backed by investor confidence and a rising demand for healthier mouth fresheners. With its women-led manufacturing facility in Ahmedabad, the brand is not just redefining the market but also promoting inclusivity. The recent funding will help scale production, expand its presence on leading e-commerce and quick commerce platforms, and reach a wider audience.
As the Indian mouth freshener market continues to grow, JoySpoon is well-positioned to disrupt the space with its innovative, natural, and functional products. With a focus on health, quality, and modern packaging, the brand is set for long-term success.
