knowledge about them day by day. We are focused on our skin complex, its type, and the skin problems we possess and we certainly want to work towards it. Because of the rise in pollution and so many other climatic changes, our skin or body finds it very difficult to adapt to the current conditions and it starts to lose out on glow.
Sometimes, online display of products attracts us to some next level that we don’t get into the product description or its suitability towards us. Natural or organic items, these terms feel very fascinating to us. We think that any product that has such a description will be worthy of purchase and will be good for the skin as well.
Juicy Chemistry is one such platform for homegrown cosmetic items that has been consistently delivering science-backed, truly organic formulations that are not only efficacious and results-oriented but also earth-friendly. Let’s get to know more about this venture.
The birth of natural instincts by Juicy Chemistry
This organic world of beauty and personal care was founded on 23rd August 2014 with initial funds raised of 7.5 million USD. In the past 9 long and happening years, the company stands at a valuation of 196 crore.
In their endeavor to make organic goodness easily accessible domestically as well as internationally, the company has partnered with some of the finest marketplaces and distributors pan-India and around the world.
Juicy Chemistry believes that for all our skin concerns, nature has a solution and they have the resources to accumulate it with natural ingredients to provide an unadulterated form of self-love.
Juicy Chemistry finds the right ingredient for mixing it with the right product because perfect blending helps in the perfect combination of skin and its complexion. It requires thorough research about where that particular ingredient grows.
The company distributes smaller batches of fresh and potent formulations which will eventually have shorter shelf life but will give greater satisfaction and be rich in use. Juicy Chemistry adopts processes like cold-pressing, steam distillation, sedimentation, and natural filtration on their botanicals which is eco-friendly, and the waste generated is reused or recycled.
The preservers of natural sanctity
Megha Desai Asher is the Co-founder and Chief Operating Officer at Juicy Chemistry. She is a criminologist, journalist, and fashion designer with great years of experience. Megha can research everything and be curious about every matter possible. With her mindfulness and conscious consuming behaviour, she hopes to help others with the help of Juicy Chemistry so that beauty care problems can be resolved.
Megha had sensitive skin which was prone to acne owing to PCOD, and for over a decade she struggled with trying to find the right fix for it. As a last resort, she tried going down the organic route but Pritesh and Megha noticed at the back of the pack and noticed the use of parabens, mineral oils, and synthetic colours. That’s when Megha became adamant about delivering actual organic variables out in the market.
Pritesh Asher is the C0o-founder and CEO of Juicy Chemistry. Over the years, he has learned and specialised in complex formulations and manufacturing techniques among other intricacies of the business and decided to put this knowledge to use to formulate a unique skincare line to provide simplified solutions.
He was shortlisted for the Top 50 Emerging Beauty Leaders, associated with Juicy Chemistry. He used to run a petrochemical business before this venture. Pritesh has put his extensive knowledge into making Juicy Chemistry, what it is today.
Does it matter to think about the planet and health at the same time?
Yes, it does, at least to Juicy Chemistry as they have set up a whole business on this notion. The company always wanted to deliver what it promised and thus Juicy Chemistry got its organic certification under ECOCERT’s COSMOS standard.
They undergo rigorous testing and audits at regular intervals to ensure all the processes, formulations, and practices are worthy of the coveted badge of being ECOCERT-certified organic. From manufacturing to packaging, sourcing to distributing, this
venture makes sure that everything is eco-friendly. Juicy Chemistry is not only trying to create awareness but also make organic and simplified personal care easily accessible to everyone. They have a vision of expanding their retail footprint and aim to be available in more than 500 touch points in India alone by the end of 2023.
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Wrapping-Up
As customers, we have to develop a sense of responsibility in choosing the daily products. We should consider opting for fruitful ventures like Juicy Chemistry because it makes us aware of so many health-related possibilities and how our positive efforts will save the ecosystem from degradation and exploitation.
Juicy Chemistry allows us to ask questions like ‘why’ we want this product or ‘what’ natural phenomenon has been used in the production of our beloved skin care products. The company understands the value of transparency and discloses its ingredients, their sources, and formulations honestly.
Frequently Ask Questions (FAQs)
1. Who are the founders of Juicy Chemistry?
Megha Desai Asher (COO) and Pritesh Asher (CEO) are the co-founders of Juicy Chemistry.
2. When was this organic initiative started?
Juicy Chemistry was founded on 23rd August 2014.
3. How much was the initial funds raised by the company and what is the current valuation?
The funds raised were 7.5 million USD and the valuation stands at 196 crore.
4. What is the business model followed by Juicy Chemistry?
B2C business is followed by the venture.
5. How do they generate revenue?
Juicy Chemistry generates revenue through online and offline retail of organic personal and beauty care products.
