The alarming concern today that we have been noticing in children is the obsession for electronic gadgets. Not only the eyesight but it also affects their cognitive development.
Mobile phones are becoming harmful as almost 60% of children are exposed to the screen and they are imitating the sounds they hear. Speech development is gradually becoming concerning.
No matter how much technological development we see, the fact that “Art helps us grow” is inevitable.
That’s where KALAKARAM is taking the center stage. The clear vision of developing the best products for your child’s needs is what makes the company standout.
From the busy streets of Delhi, Kalakaram is a 50 years old dream, which has finally come true.
Nurturing the young age group, the company focuses on children between 4-14 years.
Chaitanya Malhotra, the Founder and CEO of Kalakaram, believes Art has a unique quality of healing and development. The essence it creates relaxes the mind, developing creativity, imagination, and problem-solving skills.
From a wholesaler in Delhi’s local market, Chaitanya is building his 50-year legacy & his grandfather’s dream.
Kalakaram a bootstrapped company is run by Chaitanya and his father in 50-50 partnership.
With an aspiration to touch the lives of young minds in the most wonderful way possible, Chaitanya brings his brainchild to Shark Tank India 3.
Chaitanya on being asked, “Being on Shark Tank is like a dream come true for me! I grew up watching Shark Tank and today I feel as if I am dreaming. Pitching to the sharks was a thrilling and incredibly rewarding experience. Hearing the Sharks reviews about the products has helped me move more rapidly towards my vision.”
Chaitanya is building a “Brand”! Today Kalakaram has become a chosen product and is also available in offline stores such as Hamleys! Its exclusive quality DIY Kits include Mandala art, Solar system projects, a Lip Balm Kit and much more exciting art tools.
The Sharks’ support and invaluable insights are going to promote growth for Kalakaram’s future.
With more than 75 creatively enriching products, Kalakaram is a pathbreaking stage for children to express themselves through art stimulating creativity and skill development.
His vision is to expand further by providing art as an experience. He wants to introduce relaxing art sessions with wine & dining sessions for families, friends as well as corporate get togethers.
Namita Thapar who was a little skeptical about the product development was highly impressed when she saw the variety of products and their quality.
She being an art connoisseur bowled everyone over with her painting skills.
Chaitanya managed to pitch his product with the support of three Sharks. Namita Thappar, Peyush Bansal and Anupam Mittal came in together with 60 Lakhs and 6% equity.
So what are you choosing today for your kid? Do let us know more about the products you explore!
