Are you worried about the quality of your skincare and nutrition products? Still, trying to figure out whether they are safe to consume? Are you tired of using products which look nice but turn out to be not good for your skin and body? Don’t worry. Kapiva, an Ayurvedic company, is here to offer solutions to all your problems.
Kapiva is a Mumbai-based company that offers food-based and beauty-based innovations to help build healthier lifestyles for the Indians. With the rich legacy of Baidyanath (an Ayurvedic company), Kapiva acquired the knowledge and the authority to amalgamate traditional Ayurveda with modern forms of nutrition. Interesting right? Let’s uncover their transformative journey together.
All You Need to Know About this Innovative Brand
Kapiva, founded in 2016, is a well-known brand in the health and wellness industry. It has created a prominent position in the industry, offering high-quality and authentic Ayurvedic products.
The company runs with the mission to bring the goodness of Ayurveda to modern lifestyles. Kapiva has gained a loyal customer base that values the brand’s commitment to natural and holistic well-being. Its wide range of products, including herbal supplements, juices, oils, and skincare items, are meticulously crafted using traditional Ayurvedic formulations and the highest quality ingredients.
Meet the Visionaries of Kapiva
Shrey and Ameve are the creative minds behind Kapiva. Shrey handles the financial matters of the business firm. And Ameve sets the overall direction for the business and looks after direct-to-customer sales (website), new product development, exports, and manufacturing.
Ameve’s expertise in business regime with his knowledge and deep-rooted legacy with Baidyanath as the President of the Group, and his belief in the power of Ayurveda bring spark to the team. Both got introduced to Ayurveda from an early age, which has had a strong influence on them – they believe it’s one of the most traditional knowledge sources that Indians possess.
The founders received many prestigious awards like the ‘Emerging Entrepreneur of the Year’ award by Entrepreneur Media and the ‘Emerging Entrepreneurs of Year Award’ in Product or Manufacturing.
Its Business Model
With a customer-centric approach, Kapiva adopts a D2C brand, prioritizing the well-being of its consumers and continuously striving to deliver products that promote a balanced and healthy lifestyle. Since its establishment, it made substantial revenue from its high-quality products.
Transforming Client’s experience by Incorporating WebEngage Platform
Kapiva wanted to boost the full potential of marketing automation strategies by creating comprehensive customer profiles. They aimed to achieve this by unifying their customer data and enabling the implementation of highly personalized marketing campaigns, driving enhanced customer engagement and business growth. Kapiva implemented WebEngage’s Customer Data Platform (CDP), which offers several benefits like 360° user views by consolidating data from multiple sources and platforms.
The in-depth understanding of each customer enabled through the CDP allowed Kapiva to craft highly personalized and targeted marketing campaigns that resonate with individuals on a deeper level. User data was replicated from older dashboards and integrated with newer dashboards, including SMS, email, WhatsApp and more.
Coming up with Safe and Clean Ingredients for Products
Nowadays, in almost everything, some kind of adulteration is present. Nothing is. Safe; nothing remains pure. To solve this challenge, Kapiva takes the front seat. It ensures that all of its products are natural and organic.
All the products are made with the knowledge of ancient Ayurveda and the backing of modern science. The brand very well understands the different needs and requirements of people. That’s why it offers a diverse and extensive range of products. Customers get the option of receiving personalised recommendations from doctors
Journey So Far
The organisation’s Research and Development (R&D) department has served as the backbone in better understanding customers and designing a range of products for them.
The department has several doctors and researchers, and with their help, the company plans to launch around thirty new products in the coming months. Ayurvedic wellness brand Kapiva expanded by 2X between March 2019 and March 2020. It aims to grow more in the next six years and expects to make Rs 800 crore in sales by 2027
Some More Stories
Summing Up!
Kapiva’s innovative products have made an impact in today’s modern society. People are slowly understanding the significance of Ayurvedic notions in our country. With its branding strategies and top-notch services, the brand is growing day by day. So, if you feel inspired by their beautiful story and their vision, then do check out their products and welcome the natural and pure innovation to your homes.
Frequently Ask Questions (FAQs)
Q1. What type of business model has been adopted by Kapiva?
With a customer-centric approach, Kapiva adopts a D2C brand, prioritizing the well-being of its consumers and continuously striving to deliver products that promote a balanced and healthy lifestyle.
Q2. Tell something about Kapiva’s journey till now.
Kapiva wanted to leverage the full potential of marketing automation strategies by creating comprehensive customer profiles. They aimed to achieve this by unifying their customer data and enabling the implementation of highly personalized marketing campaigns, driving enhanced customer engagement and business growth.
Q3. What problem is being solved by the Kapiva Ayurveda brand?
Nowadays, in almost everything, some kind of adulteration is present. Nothing is. Safe; nothing remains pure. To solve this challenge, Kapiva takes the front seat. It ensures that all of its products are natural and organic. The knowledge of ancient Ayurveda and the backing of modern science are behind the creation of every product.
