Bengaluru-based start-up LegUp has raised ₹2 crore (~$250K) in pre-seed funding from Bluebridge Capital. Founded in May 2024, LegUp connects families with trained caregivers for baby care and elder care services. The company will use the funds to improve its technology, expand its services, and launch two mobile apps—one for families to book caregivers and another for caregivers to find jobs.
LegUp has already onboarded over 10,000 verified caregivers and is growing fast, with 40% monthly revenue growth. It aims to expand to cities like Mumbai and Delhi by 2025 and bring in over 1 lakh caregivers.
What is LegUp?
LegUp is a Bengaluru-based caregiving-tech start-up that connects families with trained and verified caregivers for baby care and elder care services. It provides services like Japa Nanny, Babysitting, and Elderly Homecare Attendants through a tech-enabled platform.
LegUp recently raised ₹2 crore (~$250K) in pre-seed funding from Bluebridge Capital to improve its technology, expand services, and launch two mobile apps—one for families to book caregivers and another for caregivers to find jobs. With 10,000+ skilled caregivers and 40% monthly revenue growth, LegUp aims to expand to cities like Mumbai, Pune, Delhi, and Hyderabad by 2025.
Why is This Funding Significant?
This funding marks the company’s first official investment since its inception in May 2024, helping it transition from a bootstrapped start-up to a well-funded venture. The ₹2 crore (~$250K) raised from Bluebridge Capital will be used to enhance LegUp’s technology, expand its services, and launch two mobile apps—one for families to book caregivers and another for caregivers to find jobs.
With 40% month-over-month revenue growth, LegUp is on a rapid expansion path and aims to enter cities like Mumbai, Pune, Delhi, and Hyderabad by 2025. This investment also strengthens India’s growing caregiving industry, which is projected to reach $50 billion by 2030.
How Will the Funds Be Used?
The funds raised by LegUp will be used to enhance its technology, expand operations, and launch new services. A significant portion will go toward developing two mobile apps—one for families to book caregiving services and another for caregivers to find job opportunities and access professional support.
Additionally, the investment will help LegUp scale its operations, improve its platform’s capabilities, and expand into new cities like Mumbai, Pune, Delhi, and Hyderabad by 2025. The funds will also support the growth of its caregiver network, aiming to onboard over 1 lakh trained professionals and strengthen India’s caregiving ecosystem.
Founders’ Perspective
The founders of LegUp, Ananthu V, Jerin Mathew, and Mahesh Narayanan MS, see this funding as a major milestone in their journey to revolutionize caregiving in India. Ananthu V, Co-Founder of LegUp, expressed excitement about the investment, stating:
“We are thrilled to announce our maiden pre-seed funding round, backed by BlueBridge Capital. This investment is a stepping stone in our mission to revolutionize the fragmented caregiving sector in India. Our platform is designed to seamlessly connect families with skilled and compassionate caregivers, ensuring reliable and personalized care.”
Jerin Mathew and Mahesh Narayanan MS highlighted the company’s vision, adding – “At LegUp, our journey is rooted in empathy, driven by purpose, and powered by trust. The rise of nuclear families has necessitated innovative caregiving solutions, and we are bridging this gap by combining technology with human expertise and care.”
The founders emphasize that the funds will help them scale rapidly, enhance caregiver job security, and expand their services across urban and semi-urban India.
Key Takeaways
- First Official Funding Round – LegUp raised ₹2 crore (~$250K) from Bluebridge Capital, marking its first external investment since launching in May 2024.
- Technology & Service Expansion – The funds will be used to enhance LegUp’s caregiving platform, launch two mobile apps (one for families to book caregivers and another for caregivers to find jobs), and improve operational capabilities.
- Rapid Growth & Market Potential – LegUp is experiencing 40% month-over-month revenue growth and aims to expand into Mumbai, Pune, Delhi, and Hyderabad by 2025.
- Founders’ Vision – Co-founders Ananthu V, Jerin Mathew, and Mahesh Narayanan MS emphasize the company’s mission to bridge caregiving gaps through technology and trust, benefiting both families and caregivers.
- Booming Caregiving Industry – The Indian childcare sector is expected to reach $25,892 million by 2030, while the elderly care market is projected to grow from $7 billion to $50 billion, creating vast opportunities for LegUp.
Conclusion
LegUp’s successful pre-seed funding marks a significant step in its journey to revolutionize India’s caregiving industry. With rapid 40% month-over-month revenue growth and plans to expand into Mumbai, Pune, Delhi, and Hyderabad, the company is well-positioned for long-term success. By leveraging technology, LegUp aims to bridge the gap between families and skilled caregivers while empowering caregivers with better job opportunities.
As India’s caregiving sector continues to grow, LegUp’s vision of a tech-driven, structured, and reliable caregiving ecosystem is set to redefine the industry. With strong investor backing, the company is on track for further expansion and innovation.
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