The Birth of Letswear: India’s First AI-Driven Fashion Shopping App
In the world of startups, success often comes from resilience, innovation, and an unshakable belief in one’s vision. My name is Akash Yadav, and I am the founder of Letswear, India’s first AI-powered fashion e-commerce marketplace. But my journey to this point has been anything but ordinary.
Letswear founded by Akash Yadav is more than just another shopping app—it’s a revolution in the way fashion is bought and experienced online. We integrate Virtual Try-On technology, AI-driven outfit recommendations, and 60-minute ultra-fast delivery to redefine the online shopping experience. Our mission is simple: to make fashion more accessible, seamless, and enjoyable for everyone.
But how did I, a student who failed twice in 12th grade and later dropped out of Stony Brook University, come to build a startup that competes with some of the biggest names in the industry? This is my story.
Overcoming Failure: From Setbacks to a New Beginning
Failure is a tough pill to swallow, especially when it comes at a young age. Failing twice in my Grade 12th was a difficult period in my life. The pressure of academics, societal expectations, and personal disappointments weighed heavily on me. But instead of letting these setbacks define me, I chose to work harder and push my limits.
Determined to prove my worth, I put in the effort to rebuild my academic career and secured admission to Stony Brook University, New York, for a Bachelor’s in Computer Science. It was a life-changing moment—one that should have set me on a stable and prestigious path. But deep inside, I knew my calling lay elsewhere.
Taking the Leap: Choosing Entrepreneurship Over Security
As much as I valued my education, something kept pulling me toward entrepreneurship. I had always been fascinated by technology, business, and the idea of creating something impactful. After much deliberation, I made the bold decision to turn down my admission and scholarship to follow my dream—building Letswear.
The idea behind Letswear stemmed from a simple frustration: online fashion shopping lacked the personal touch and convenience that consumers truly needed. The inability to try on clothes before purchasing, long delivery times, and the absence of personalized recommendations made the experience far from seamless. I wanted to fix that.
Building Letswear: Technology Meets Fashion
I started Letswear with a clear goal in mind—to revolutionize fashion e-commerce in India. The platform is designed to offer an unparalleled shopping experience by integrating cutting-edge technologies:
- Virtual Try-On Technology – Customers can see how clothes will look on them before making a purchase, eliminating uncertainty and increasing confidence in their choices.
- AI-Driven Outfit Recommendations – Our AI suggests outfits based on personal style preferences, previous purchases, and current fashion trends.
- 60-Minute Ultra-Fast Delivery – We are setting a new standard in e-commerce logistics, ensuring that customers receive their orders within an hour.
- Influencer-Driven Shopping Model – Letswear collaborates with fashion influencers to create curated shopping experiences and style inspiration.
These features are just the beginning. Our vision is to create a platform that is intelligent, personalized, and incredibly fast, redefining how Indians shop for fashion.
The Road to Launch: Challenges and Triumphs
Building Letswear has been a journey filled with challenges. From securing the right partnerships to developing advanced AI features, every step required patience, learning, and innovation.
However, the biggest challenge was proving to investors, partners, and even myself that this idea could succeed. A startup in a competitive space like fashion e-commerce needed a clear differentiation strategy, and that’s exactly what we built with Letswear.
The Future of Letswear: A New Era in Online Shopping
We are now set to officially launch Letswear by the end of February 2025. This is just the beginning of an exciting journey. We are offering student discounts (50% off on the first order) to make fashion more affordable for young shoppers. Our team is also working on expanding our delivery network to more cities across India.
Our goal is to make Letswear India’s favorite fashion shopping app, and we won’t stop until we achieve that.
Lessons Learned: Embracing Risks and Following Passion
If there’s one thing my journey has taught me, it’s that failure is not the end—it’s just a stepping stone. My story is proof that setbacks do not define you. It’s about how you rise, how you innovate, and how you chase your dreams fearlessly.
To every aspiring entrepreneur out there: Take risks. Learn from your failures. Keep building. The road is tough, but the reward is worth it.
Let’s redefine fashion shopping in India—one AI-powered purchase at a time!
