There is a blind march towards so-called “natural or organic” products nowadays. Without even knowing the effects and harms of a particular product, we start consuming it daily.
Adolescent age group consumers fall for such schemes a lot because skin issues like acne, pimples, excess dryness or oiliness, all these factors suddenly affect this age group and they start reading and getting suggestions about various brands and their skin care products which might not be suitable or includes certain chemical components that will not be potent for their skin.
Therefore, in terms of health and skin, the materials to be consumed should be properly studied with their properties, after-effects, and the origin of the substances used for their initial production. In today’s world, it is very easy to get fooled, so every consumer has to be conscious and aware of their buying behavior.
The skin-care regime has to be prioritised because of the changing atmospheric condition and the skin cells should be kept alive not dead. Natural rejuvenation is very important hence, ‘Minimalist’, a leading budding name in the cosmetic industry is a beauty revolution inclusive of respect and transparency.
The voyage of this venture for Skin’s Evaluation and Ecstasy
Minimalist was founded by two visionary figures connected with a sibling bond and is an innovative and globally acclaimed personal care brand. The skincare industry ignores the thing that customers need to feel transparent and reliable in terms of the information they are getting for a particular product keeping this transparency factor in mind, Minimalist offers a wide range of high-performance, science-backed skincare, body care, and haircare solutions for various concerns, from acne to aging.
Its effectively tested products known for their brilliance have quickly gained the trust of customers and dermatologists alike. Minimalist manufactures its products and employs more than 650 people across its corporate office, warehouse, and factory. Minimalist is working towards clean, easy-to-understand, and affordable skincare for all.
The company is registered as Uprising Science Pvt. Ltd. and laid its first foundation stone in September 2020. It runs through a D2C model and raised $ 15 Million in the initial funding round
The rejuvenating figures in the skincare industry
Mohit Yadav is the co-founder of Minimalist. He pursued ACA (Finance and Accounts) from The Institute of Chartered Accountants in India, was a gold medalist, and secured AIR 26.
He was the Vice President at the leading car buy/sell platform, Car Dekho for 4 years with immense experience in business management, sales, and operations.
Rahul Yadav studied Btech (Chemical Engineering) at IIT Roorkee and was a part of many innovative startups. He possesses great scientific knowledge, customer acquisition and retention techniques, and product development skills.
He Co-founded Minimalist and became a part in January 2020, bringing this venture to recognisable heights of success.
Foresightedness for removing skin misconceptions
In this demand-supply market, when companies claim that they are selling 100% chemical-free, natural skin products, that already sounds like a scam because nothing can be chemical-free in reality.
Minimalist believe that water also has certain chemical compounds and chemicals are not unsafe.
The way to procure this substance and mix it with great scientific knowledge, methods, and safety for customers is something that this venture is working on.
The company wanted to address this issue of lack of transparency through a range of products that are straightforward, honest, and do what they claim to do without unnecessary marketing theatrics.
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Personalizing skin objectives transformation
Minimalist helps its customers to get their personalised skincare routine by just answering a simple 2-minute quiz. Their professionals will review and evaluate the concerns and will design the best suitable skin care facility for individual customers.
The quiz will involve questions like age group, type of skin, primary skin concerns like acne, blackheads, dryness, etc., the sensitivity of the skin, and any ongoing treatment.
These questions will help in generating reasonable answers for customers and they can get proper consultation for products without engaging themselves in the hustle of visiting dermatologists, switching from one prescription to another.
Minimalist offers a range of products targeted positively towards specific skin and hair problems enriched with proper quantities of Salicylic Acid, Alpha Arbutin, Vitamin C, Niacinamide, and many more.
Frequently Ask Questions (FAQs)
1. Who are the founders of Minimalist?
Mohit Yadav and Rahul Yadav are the co-founders of Minimalist.
2. When was this venture founded?
Minimalist was founded in September, 2020.
3. How much were the initial funds raised by the MInimalist?
The funds raised were $ 15 million
4. Where is the headquarters of Minimalist Situated?
It is based out of Jaipur, Rajasthan.
5. What is the annual revenue generated by Minimalist?
The annual recurring revenue stands at Rs. 375 crore.
