Have you ever wondered about the disappearance of artistic pottery from our rich culture? How has glass melamine, a harmful substance, replaced it? And why don’t artisans receive sufficient recognition for their skill? Mittihub, founded in 2021, is a creative platform that envisions to tackle these challenges.
It aims to revive the traditional craft of handmade terracotta pottery and offer sustainable solutions to urban customers. Through the expertise of its creative team, Mittihub creates genuine terracotta products with contemporary designs crafted by innovative designers. In this article, we will understand their services, vision, goals and overall journey in detail.
All You Need to Know About Mittihub
Mittihub, based in Jaipur, Rajasthan, fosters the revival of traditional handmade terracotta pottery that could serve the purpose of sustainable solutions to urban customers. Its creative team provides authentic terracotta products upgraded with modern designs created by innovative designers.
The products made by Mittihub are enriched with the goodness of clay. The handcrafted terracotta goods by its rural artisans are alternatives for manufactured products. In addition, the company provides skill enhancement training to young artisans, including women, enabling them to learn new tech and modern designs.
Meet the Dynamic Duo
The dedicated individuals behind Mittihub are Megha Joshi and Abhinav Agarwal. Both completed their graduation in 2022 from GCEC (Global Centre for Entrepreneurship & Commerce) and pursued B.com Hons. in International Finance and BBA Hons. in Entrepreneurship, respectively. Megha has a great experience in the fields of finance & content creation. She has worked with reputed CA firms, tech startups and more.
Abhinav Agarwal is a core team member at Headstart Network Foundation, India’s largest startup ecosystem enabler. He has worked with startups like Honest Create, inVoid (Y Combinator-backed), and Infinity Box, making a disruptive change in the ecosystem. This dynamic duo turned their dream into a reality with their determination and commitment.
Mittihub’s vision is to uplift the potters’ community and help them earn a sustainable livelihood in their respective artwork. Usually, the artisans do not get a defined platform to upgrade their skills. To overcome such a problem, Mittihub provides extensive training to individuals who aspire to transform the world with their creative art.
Flexible Revenue Model
Mittihub adopts a dual business model- B2B and B2C. Their revenue comes primarily from the sale of handcrafted terracotta products, which are available through the dynamic and transparent e-commerce platform. In addition, they also partner with physical stores and other online handicraft stores to expand their distribution channels and e-commerce platforms to reach a wider audience. By providing an intuitive online shopping experience, the platform generates interest and drives traffic to the website.
Additionally, the team uses social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote the products, engage with their target audience and educate them on the benefits of the products. Mittihub has also expanded its reach over 10+ places.
Acknowledging Multiple Challenges
Mittihub addresses the pressing concerns surrounding detrimental practices that adversely impact our environment and well-being. The indiscriminate use of harmful materials such as plastic, melamine, and glass has led to widespread environmental degradation. The traditional terracotta products available in the market are coated with glaze, which essentially entails a topmost layer of fused glass.
While this facilitates easier cleaning of the vessels, it poses significant risks to both individual health and the environment. To solve this problem, Mittihub promotes handmade pottery products. Its initiative aims at rectifying the ongoing issue of diminishing traditional art forms, exacerbated by exploitative practices of intermediaries, ultimately resulting in unemployment within India’s artisanal community.
Artisans often bear commissions in the 60-70% range when selling their products through middlemen. This practice has led to the gradual erosion of centuries-old art forms, compelling experienced artisans to seek work as daily wage labourers to make ends meet.
Journey So Far
While working on a project in college, the founders observed that the terracotta handicrafts industry had three major issues- the dying of the art form, the high commissions from middlemen, and the finishing glaze.
Mittihub was thus started with pre-orders to ensure profitability right from the outset. They believed in the power of word of mouth, making it their primary driver. When they officially launched Mittihub in mid-2021, their online store was already in motion. So far, they are proud to reveal that 25 artisan families are now enjoying a steady source of income through this social venture.
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Summing Up
Mittihub has proved to be a great initiative in the world where the use of products made up of harmful materials such as plastic, melamine and glass has led to environmental degradation. The company designs a range of handmade products made of clay, free from chemicals. Their products include cookware, tableware, and an array of decorative items, all shipped across
India & all over the world. So what are you waiting for? Go check out their exclusive variety right now.
Frequently Ask Questions (FAQs)
Q1. Who are the founders of Mittihub?
Megha Joshi and Abhinav Agarwal are the founders of Mittihub.
Q2. What is Mittihub all about?
Mittihub, based in Jaipur, Rajasthan, supports the revival of traditional handmade terracotta pottery that could serve the purpose of sustainable solutions to urban customers.
Q3. What challenges are being addressed by Mittihub?
Mittihub aims to replace the indiscriminate use of harmful materials such as plastic, melamine, and glass with handmade potter products to reduce widespread environmental degradation.
