Ever wondered how your daily actions affect the planet?
Being aware of climate change, individuals and communities must take actionable steps towards sustainable living. Myplan8, a startup founded on August 29, 2022, is revolutionizing how we understand and minimize our carbon footprint.
By combining technology with a rewarding experience, Myplan8 aims to make eco-conscious living both accessible and engaging. But before we dive into the story of Myplan8, let’s talk about the importance of sustainable living and why it matters to you and me.
Meet the Visionaries: Nidhi Mehra and Koushik Sur
Nidhi Mehra: The Soul of Myplan8
Nidhi Mehra is a powerhouse in the marketing world with over 20 years of experience in services and technology companies. As an alumna of the Institute of Management (IIM-C) in Calcutta, Nidhi’s deep understanding of brand building has been instrumental in shaping Myplan8.
Her approach to marketing is based on creating positive, feel-good experiences that drive sustainable and eco-conscious lifestyles. Nidhi’s advisory skills have helped more than five startups build their brands from the ground up, making her the soul of Myplan8.
Koushik Sur: The Brain Behind Myplan8
Koushik Sur brings over 12 years of experience in financial services and FinTech. A graduate of the Indian School of Business (ISB) and a Certified Financial Planner (CFP), Koushik’s expertise lies in creating innovative financial solutions. He successfully founded Findvise, which was later acquired by Kredent Infoedge. Koushik’s strategic vision and deep understanding of finance have been crucial in developing Myplan8. Together, Nidhi and Koushik form a dynamic duo, combining their strengths to drive Myplan8’s mission forward.
The Birth of Myplan8: Turning Vision into Reality
The idea of Myplan8 was born out of a shared passion for sustainability and a desire to make a tangible impact on the planet. Recognizing the challenges in engaging individuals and communities in eco-friendly practices, Nidhi and Koushik set out to create a platform that not only tracks carbon footprints but also rewards positive actions.
Launched in December 2022, Myplan8 began with a closed user group (CUG) to test its concept. By the end of June 2023, the Minimum Viable Product (MVP) was launched, attracting over 43,000 registered users. With more than 28,000 Green Score™️ takers actively participating in positive actions, Myplan8 quickly gained traction. The next milestone is the launch of the full-feature app in December 2023, marking a significant step towards broader adoption.
A Business Model Built on Community and Corporate Engagement
Myplan8 operates on a B2B2C model, focusing on community outreach and corporate adoption. The primary revenue channels include subscription adoption and affiliate partnerships.
The app is available in a limited free version, allowing users to experience its features before opting for a subscription. In addition to subscriptions, Myplan8 earns through brand affiliate alliances and discount offers. The platform also features an in-house tokenized currency called Green Credits, linked to green funds and carbon credits.
The business model is designed to be flexible and accessible, catering to the needs of both individuals and organizations. By integrating sustainability into everyday actions, Myplan8 aims to create a positive impact on a larger scale.
Empowering Sustainable Living: Myplan8’s Unique Features
Track Your Carbon Footprint
Myplan8 offers a free, easy-to-use carbon dioxide emissions (CO2e) tracker. This tool goes beyond standard carbon footprint calculations, evaluating various lifestyle categories such as water usage, electricity consumption, food habits, waste management, transportation, shopping, and digital usage. The Green Score™️, a proprietary intelligence based on the UNFCCC Standard Framework, provides a comprehensive view of both positive and negative impacts, encouraging users to make informed decisions.
Reduce and Offset Your Impact
The platform offers lifestyle changes to minimize carbon emissions through daily, weekly, and monthly pledges. Users can participate in local initiatives or support projects across India. The “Shop” section features great offers on both popular lifestyle brands and sustainable alternatives. For actions that cannot be reduced, Myplan8 provides options to offset carbon footprints through curated, blockchain-enabled, and trackable projects registered with Gold Standards & Vera.
Earn Rewards and Build Community
Every positive action on Myplan8 earns users Green Credits™, India’s first green currency linked to carbon removal and sustainable projects. This reward system not only incentivizes eco-friendly actions but also promotes community engagement. Employers can use Myplan8 as an ESG-friendly solution for employee engagement, offering a customized admin panel with real-time data and reporting. This feature helps organizations track Scope 3 emissions and integrate ESG initiatives into their operations.
Vision for a Better Future
Myplan8 envisions facilitating millions of individual actions towards climate action over the next five years. By creating a positive impact and aiming to remove 20% of global greenhouse emissions, the company is dedicated to building a better world. The goal is to raise awareness and encourage individuals to take responsibility for their carbon footprints, transforming every action and transaction into climate action.
By tracking, reducing, and offsetting carbon footprints, the platform empowers individuals and communities to make a difference. Whether you’re an individual looking to minimize your environmental impact or an organization seeking to enhance your ESG initiatives, Myplan8 offers the tools and support you need.
Ready to make a change? Join Myplan8 today and be part of a community dedicated to building a sustainable future!
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Frequently Asked Questions (FAQs)
What is Myplan8?
Myplan8 is a platform that helps individuals and communities track, reduce, and offset their carbon footprints. It offers an interactive interface to understand and minimize environmental impacts.
How does Myplan8 generate revenue?
Myplan8 operates on a B2B2C model, earning through subscription adoption, brand affiliate alliances, and discount offers. It also features an in-house tokenized currency called Green Credits.
Who founded Myplan8?
Myplan8 was founded by Nidhi Mehra and Koushik Sur. Nidhi brings over 20 years of marketing experience, while Koushik has 12 years of experience in financial services and FinTech.
What makes Myplan8 unique?
Myplan8 combines technology with a rewarding experience to make sustainable living accessible and engaging. Its Green Score™️ provides a comprehensive view of both positive and negative impacts, encouraging informed decisions.
Who can use Myplan8?
Myplan8 is designed for both individuals and organizations. It offers tools for tracking, reducing, and offsetting carbon footprints, making it suitable for anyone looking to minimize their environmental impact.
What is the vision of Myplan8?
Myplan8 aims to facilitate millions of individual actions towards climate action over the next five years, creating a positive impact by removing 20% of global greenhouse emissions and helping build a better world.
