10 April 2024 – Zerodha co-founder and billionaire Nikhil Kamath advocates for Indian entrepreneurs to focus on globalizing Indian brands rather than bringing in franchises of international brands to India. He emphasizes the global appeal of the Indian narrative, citing its rich history, royalty, mystique, and craftsmanship.
Kamath’s advice to entrepreneurs highlights the growing recognition of Indian narratives worldwide, urging them to capitalize on India’s unique cultural heritage and craftsmanship. He encourages entrepreneurs to rethink traditional naming conventions for Indian products, suggesting the adoption of indigenous names like Subko and Hatti Kaapi over generic western names.
In a podcast episode featuring industry leaders, Kamath questioned the prevalence of foreign models and western brand names in Indian products. He challenged the notion that western products are inherently superior and emphasized the importance of meaningful branding that reflects Indian identity and culture.
Kamath’s investment in Subko Coffee underscores his belief in the potential of Indian specialty coffee brands to make a mark globally. He views Subko as a promising venture capable of reshaping India’s coffee narrative on the international stage, demonstrating his commitment to supporting Indian brands with global aspirations.
