Within the past few decades, India has seen a long growth in various startups and new ventures. Focusing on the trend, if you want to become a big company you need to raise money from the venture but this time this story is different for two bootstrapped Indian company in India, that is Boat and Noise.
“Noise” was founded by cousin brothers Amit Khatri and Gaurav Khatri in 2014 in Gurugram. Whereas Aman Gupta Boat and Sameer Mehta founded boAt in 2016. Gupta is also the company’s Chief Marketing Officer and Co-Founder.
Both the Company was started by Bootstrapped where founders didn’t raise a single money from Investors and their financial position is also very impressive. It currently has the largest market share of 25.6% in the Indian wearable electronic market.
Financial analysis of both the brand’s
BoAt maintains the top place with 25.6% share, growing by 102.4% YoY. The smartwatch category accounted for 28.3% of its overall shipment in 1Q23. It also continues to lead the TWS segment, with a 30.6% share, growing by 81.9% YoY. It launched higher-priced devices namely Lunar Series Smartwatches, Rockerz 551 over-the-ear headphones & Nirvana ION TWS.
Noise stood third in wearables, growing by 97.3% YoY and 11.9% market share. Noise dropped to second place in the smartwatch category with a 21.6% share, growing by 157.6% YoY. It faced supply constraints in 1Q23. It further slipped to the fifth slot in the TWS segment at 6.4% share growing by 27.8% YoY. Noise Colorfit Icon Buzz, Colorfit Icon 2 & Colorfit Pulse Go Buzz contributed to more than 25% of its shipments.
| Company | Boat | Noise |
| Founded | 2016 | 2014 |
| Founders | Aman Gupta and Sameer Mehta | Aman khatri and Gaurav Khatri |
| Company Worth | 2200 Cr | 3800 Cr |
| Market Share | 13.5% | 26.6% |
So here is the list of key points that help us to determine Who’s winning in Boat Vs Noise:
Brand Origin and Target Audience
Boat – Boat was founded in 2016 and is known for its youthful and trendy aesthetic, it focuses on vibrant colors, bold design and celebrity endorsements. Its target audience skews younger, fashion audiences who prioritize affordability and bass-heavy products.
Noise – Noise was started in 2015. They position themselves as a tech-savvy and innovative brand with advanced features like active noise cancellation and superior call quality. It targets professionals and audiophiles who value quality and performance over style.
Challenges and opportunities
Both the brands are challenging opportunities in India boAt needs to diversify from its base heavy sound and strengthen it’s premium offering, while Noise must boost brand awareness and expand beyond headphones. Both have massive opportunities: BoAt can embrace “Made in India” and explore new segments, while Noise can capitalize on its tech savvy and target premium
Technology and Innovation
Noise and Boat both chart diverse courses. Noise dives into smart and wearable AI, guiding your every step with fitness tracks and voice assistants. Boat, the trendsetter, rocks vibrant designs and budget-friendly ANC, making premium sound accessible to all. Both the brand’s innovation captains, navigate the future of Indian audio, carving unique paths on the same sonic sea.
Marketing and Branding
Both brands have a strong presence on various social media handles BoAt uses an aggressive Celebrity marketing strategy, social media campaigns and influence endorsements such as Rashmika Mandana, Diljeet Dosanjh, Kiara Advani, Hardik Pandya, KL Rahul and Shreyas Iyer as well.
Whereas Noise relies on tech reviewers and targeted digital marketing campaigns as it focuses on technology prowess and superior audio quality they work with many celebrities such as Virat Kohli, Rohit Sharma, Neeraj Chopra and Taapsee Pannu.
Both the brands have one of the most popular people from all over India.
Future Outlook
Both brands have ambitious growth plans in the India audio market. The boat is planning to become a global lifestyle brand and is raising funds to expand its manufacturing capacity. The company is targeting a gross sale of 5,000 Cr in FY24, whereas Noise plans to expand internationally into countries with similar consumer demographics as India. The smart wearable brand also plans to expand its product selection and is eyeing an eyewear launch.
Customer service
BoAt and Noise both have earned the trust of their users as they have worked in this market for a long time and established a decade-long experience with their users. Both the company has provided exceptional services ensuring that the customers are satisfied with their purchases. They went the extra mile by offering home delivery of products under warranty, making the extra-sales experience hassle-free and delightful.
Price and Value
Price and value are important factors to consider when choosing wireless earbuds headphones both noise and both of our earbuds and headphones at wearing price points changing from budget-friendly options to premium models overall noise tends to offer slightly more expensive models compared to both our brands offer good value for the price which is solid features and performance, For example, the Noise Air Birds VS304 is a budget-friendly option price at Rs1,119 that offer goods on quality decent battery life and test control for adjusting volume and taking calls meanwhile the boAt Airdopes 413 is more preferable option price at rupees Rs2499 and offers good sound quality and test control for adjusting volume and skipping tracks.
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Conclusion
Both the Indian brands have demonstrated resilience and innovation in navigating the competitive audio industry in India. By aligning with consumer experience embracing technology advancement, and implementing effective marketing strategies, the company has carved a significant niche for itself. Both brands started and achieved massive growth in India.
Frequently Asked Questions (FAQs)
Q1. Are Boat and Noise an Indian company?
Yes, both are Indian brands that started in 2013 Boat and Noise 2016.
Q2. Can I use wearable products while driving and cycling?
Yes, you can use them but don’t use them at that time because you are driving and maybe you get distracted and something mishaps so always remember Prevention is always better than Cure. Always prioritize safety and follow local regulations.
Q3. Which brand has better sound quality?
It depends on your preferences. BoAt generally offer a heavy base While noise focuses on balanced sound with good quality. If you are a base lover, a boat will be the best choice. However, if you prefer a more neutral sound, noise might be the way to go.
