NOTO Ice Cream, a health-focused ice cream brand, has raised ₹15 crore in its latest funding round, led by Inflection Point Ventures (IPV), with support from JITO and LetsVenture. The company plans to expand into Tier-I and Tier-II cities, introduce new flavours, strengthen marketing, and improve infrastructure.
Backed by celebrities like John Abraham and Rannvijay Singha, NOTO offers low-calorie, high-protein ice creams. Co-founder Varun Sheth said the funds will help grow the brand further. The startup is currently present in major cities and is set to expand into Ahmedabad, Kolkata, and Lucknow.
What is NOTO?
NOTO Ice Cream is an Indian startup that focuses on providing guilt-free, low-calorie, high-protein, and reduced-sugar ice creams. Founded in 2019 by Varun Sheth and Ashni Sheth, the brand aims to offer healthier alternatives without compromising on taste. Its product range includes ice cream tubs with 75% less sugar, popsicles, Greek yoghurt cheesecakes, and vitamin C-infused fruit popsicles.
Popular among health-conscious consumers, NOTO is available on platforms like Swiggy, Zomato, Blinkit, and BigBasket, as well as in offline stores. The company has received funding from Inflection Point Ventures (IPV) and is backed by celebrities like John Abraham.
Why is This Funding Significant?
This funding is significant because it will help NOTO Ice Cream expand into Tier-I and Tier-II cities, reaching a larger customer base. The funds will also support the launch of new flavours and product formats, improve marketing on food-tech platforms like Swiggy and Zomato, and enhance the brand’s infrastructure.
Additionally, the investment strengthens NOTO’s presence in the competitive healthy dessert market, where consumers seek low-calorie, high-protein alternatives. With backing from Inflection Point Ventures (IPV), JITO, and LetsVenture, this funding will accelerate NOTO’s growth, boost its offline retail presence, and position it as a key player in India’s growing ice cream industry.
How Will the Funds Be Used?
The funds raised by NOTO Ice Cream will be used for multiple strategic initiatives to drive growth and expansion. A key focus will be on expanding into Tier-I and Tier-II cities, allowing the brand to reach a wider consumer base. The company also plans to introduce new flavours and product formats for the summer season, catering to evolving customer preferences.
Additionally, the funds will support marketing efforts on food-tech aggregators and quick-commerce platforms like Swiggy, Zomato, and Blinkit, helping increase brand visibility. NOTO will also invest in upgrading its infrastructure, ensuring efficient production and distribution.
Another major focus will be on boosting brand awareness through engaging customer experiences, strengthening its position as a leading guilt-free ice cream brand in India.
Founders’ Perspective
NOTO Ice Cream was co-founded by Varun Sheth and Ashni Sheth in 2019 with a mission to offer healthy, guilt-free indulgence without compromising on taste. Speaking about the recent funding, Varun Sheth, Co-Founder & CEO, expressed excitement about the brand’s growth.
The founders believe that health-conscious consumers often struggle to find desserts that balance taste and nutrition.
With this investment, the founders aim to expand into new cities, introduce innovative flavors, and strengthen the brand’s presence both online and offline.
Key Takeaways
- NOTO Ice Cream Raises ₹15 Crore – The funding round was led by Inflection Point Ventures (IPV), with participation from JITO and LetsVenture.
- Expansion Plans – The funds will help NOTO grow into Tier-I and Tier-II cities, including Ahmedabad, Kolkata, and Lucknow.
- New Product Launches – The brand plans to introduce innovative flavors and product formats, especially for the summer season.
- Strengthening Market Presence – Investments will be made in marketing on food-tech platforms like Swiggy, Zomato, Blinkit, and BigBasket to boost brand awareness.
- Upgrading Infrastructure – Funds will be used to enhance production, distribution, and offline retail presence, reducing dependence on online sales.
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Conclusion
NOTO Ice Cream’s latest funding marks a significant step in its journey toward growth and expansion. With a strong focus on Tier-I and Tier-II cities, the brand aims to reach a wider audience while introducing new flavors and product formats. Investments in marketing, infrastructure, and offline retail presence will strengthen its market position.
As India’s healthy dessert segment grows, NOTO is well-positioned to lead with its low-calorie, high-protein offerings. With support from investors and a commitment to innovation, the brand is set to redefine guilt-free indulgence, making healthier ice creams accessible to more consumers across the country.
More Cities, More Choices! NOTO Ice Cream is expanding—get ready for your favorite guilt-free scoop!
