Nourish You, a superfood brand from India, has raised Rs 16 crore (about $1.84 million) in its Series A funding round, led by SIDBI Venture Capital. The company, founded in 2015 by Krishna Reddy, Sowmya Reddy, and Rakesh Kilaru, offers superfoods like quinoa and chia seeds. It aims to use the new funds to grow its business, improve customer engagement, and expand to global markets.
Nourish You already sells its products in India and exports to several countries. With this investment, the company plans to strengthen its position in the growing plant-based nutrition market.
What is Nourish You?
Nourish You is an Indian superfood brand that offers plant-based, organic, and clean-label products like quinoa, chia seeds, millets, and edible seeds (flax, pumpkin, sunflower, and watermelon). Founded in 2015 by Krishna Reddy, Sowmya Reddy, and Rakesh Kilaru, the company focuses on sustainable and homegrown nutrition.
It manages 5,000 acres of quinoa and chia farms across Rajasthan, Karnataka, and Madhya Pradesh and exports its products to countries like Singapore, Kenya, Nepal, Mongolia, and the Maldives.
The brand also acquired the vegan dairy company One Good, expanding into plant-based dairy products like vegan milk, cheese, and butter. Nourish You sells its products on platforms like Amazon, Flipkart, BigBasket, and its official website.
Why is This Funding Significant?
The Rs 16 crore ($1.84 million) Series A funding is a major milestone for Nourish You, enabling the company to scale its operations and expand its presence in both Indian and international markets. With this investment, Nourish You aims to introduce new superfood and protein-based products, strengthening its position in the growing plant-based nutrition industry.
The company is also integrating AI-driven technology to enhance customer engagement and personalize consumer experiences. Additionally, this funding will support Nourish You’s expansion into global markets like Australia, Europe, and the US, tapping into the rising demand for sustainable and healthy food products.
The participation of key investors like Nikhil Kamath, Rohit Chennamaneni, and Samantha Ruth Prabhu, along with SIDBI Venture Capital’s leadership, adds credibility and financial strength to the company. Nourish You also aims to surpass Rs 100 crore in net revenue within the next 18-24 months, reinforcing its position as a leader in the superfood sector.
This investment marks a crucial step in the company’s mission to make sustainable, ‘Make in India, Make for the World’ superfoods a part of everyday nutrition.
How Will the Funds Be Used?
The funds raised in Nourish You’s Rs 16 crore ($1.84 million) Series A round will be used for several key areas to drive growth and innovation. First, the company plans to scale its operations by expanding production capacity and improving supply chain efficiency.
A major focus will be on enhancing customer retention through AI-driven technology that personalizes consumer experiences and strengthens engagement. Additionally, Nourish You will diversify its product portfolio by introducing new superfoods, protein-based products, and plant-based dairy alternatives.
The funding will also support global expansion, with the company aiming to enter new markets like Australia, Europe, and the US, further building its international presence. Marketing and brand awareness efforts will be boosted to increase sales across India and key export destinations such as Singapore, Nepal, Kenya, and the Maldives.
With these strategic initiatives, Nourish You aims to surpass Rs 100 crore in net revenue within 18-24 months, reinforcing its position as a leader in the superfood industry.
Founders’ Perspective
The founders of Nourish You—Krishna Reddy, Sowmya Reddy, and Rakesh Kilaru—see this funding as a crucial step in their mission to make superfoods a part of everyday nutrition.
The founders also believe that consumer preferences are shifting towards nutrient-dense, plant-based diets, and Nourish You is well-positioned to cater to this growing demand. They are focused on expanding their international presence while staying true to their clean-label, fair-trade, and sustainable farming principles.
By utilizing AI-driven personalization, they aim to enhance customer engagement and create a stronger connection with health-conscious consumers. With this funding, the founders envision surpassing Rs 100 crore in net revenue within the next 18-24 months, solidifying their brand as a leader in India’s superfood industry.
Key Takeaways
- Successful Fundraising – The company raised Rs 16 crore ($1.84 million) in Series A funding, led by SIDBI Venture Capital, with participation from investors like Nikhil Kamath, Rohit Chennamaneni, and Samantha Ruth Prabhu.
- Expansion Plans – Nourish You will use the funds to scale operations, enhance customer engagement, and enter new international markets, including Australia, Europe, and the US.
- Product Innovation – The company aims to diversify its superfood and plant-based protein portfolio, introducing new, innovative products to meet growing consumer demand.
- Technology Integration – Nourish You is leveraging AI-driven technology to personalize customer experiences and drive deeper engagement.
- Global Presence – The brand already exports to Singapore, Nepal, Kenya, Mongolia, and the Maldives and plans further expansion.
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Conclusion
Nourish You’s Rs 16 crore ($1.84 million) Series A funding marks a major step in its growth journey. With a strong focus on scaling operations, expanding internationally, and innovating its product line, the company is set to strengthen its position in the superfood and plant-based nutrition market.
By integrating AI-driven personalization and enhancing customer engagement, Nourish You aims to create a seamless experience for health-conscious consumers. With ambitious plans to surpass Rs 100 crore in revenue within 18-24 months, the company is well on its way to becoming a global leader in sustainable and nutritious food solutions.
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