ORIGHT’s $1 Million Milestone
Gurugram-based dairy-tech startup ORIGHT has raised $1 million in a seed funding round led by Aeravti Ventures. The funds will be used to scale the company’s platform, expand its product offerings, and empower farmers, processors, and distributors within the dairy ecosystem. ORIGHT had previously raised $847,000 from Loyal and other investors.
Revolutionising Dairy with IoT and Blockchain
Founded in 2019 by Utkarsh Kapoor and Rame Kachroo, ORIGHT is transforming the dairy supply chain using IoT devices for milk traceability. These devices track key factors like milk quality, temperature, humidity, fat content, and adulterants. The data is then transmitted to a blockchain network, ensuring transparency from the farm to the consumer. ORIGHT’s goal is to create an efficient, synchronised supply chain, ensuring quality and sustainability at every stage.
How the Funds Will Be Used
ORIGHT plans to allocate the $1 million investment to:
- Scale its platform and product offerings
- Strengthen sales and marketing efforts
- Advance research and development
- Enhance its fintech platform for greater financial inclusion of small-scale farmers
These steps will help ORIGHT continue to innovate in the dairy industry and expand its reach, especially in rural areas.
Aeravti Ventures’ Support for Sustainable Growth
Rishabh Singh, Managing Partner at Aeravti Ventures, expressed excitement about the investment, stating, “ORIGHT’s innovative approach to combining technology and financial services aligns perfectly with our goal of promoting sustainable growth.”
Blockchain for Dairy Transparency
ORIGHT’s use of blockchain technology sets it apart from traditional dairy supply chains. The data collected by its IoT devices is securely transmitted to a blockchain, ensuring tamper-proof records and full transparency for both producers and consumers.
ORIGHT’s Commitment to Farmers and Sustainability
ORIGHT focuses on empowering small-scale farmers by providing access to better resources and financial services through its fintech platform. This approach aims to improve productivity and ensure long-term sustainability in the dairy industry.
Do you believe this funding will propel ORIGHT to a leadership position in the dairy-tech space?
Let us know in the comments!
