When Palak Jain unknowingly stepped into pet parenting in 2019, she had no idea it would one day lead her to build a brand that would reshape India’s pet care industry. What started with a small purchase—an orange sweater from a Heads Up For Tails (HUFT) kiosk in DLF Mall of India, Noida—has now come full circle in an unexpected way. Today, her brand, Paws for Greens, has secured a major partnership with HUFT, making its products available in over 60 stores across the country.
Paws for Greens was founded with a simple yet bold mission: to challenge conventional pet nutrition and offer pet parents better, more responsible choices. Unlike traditional pet food brands, Paws for Greens focuses on plant-based, human-grade nutrition that is not only healthy but also cruelty-free and sustainable. At a time when pet parents are becoming more conscious of what they feed their animals, the brand is leading the way in reshaping industry norms and debunking myths about plant-based pet nutrition.
In just four and a half months since its launch, Paws for Greens has emerged as a game-changer in India’s pet care industry, bringing cruelty-free, sustainable, and plant-based pet nutrition to the forefront. Founded by actor-turned-entrepreneur Palak Jain, the brand was born out of a simple yet powerful realization—pet parents in India needed better, more conscious choices for their furry companions.
“Heads Up For Tails has always been an emotion for me,” shares Palak Jain. “I remember being a clueless pet parent, walking into their store, trying to figure out what was best for my dog. And now, to be collaborating with them—it’s a full-circle moment that feels incredibly special.”
The pet care market in India is growing at an unprecedented rate, with rising demand for premium, high-quality, and ethically sourced products. Paws for Greens has tapped into this shift, positioning itself as a trailblazer in the sustainable pet food space. Its rapid success, culminating in this strategic alliance with HUFT—India’s most trusted pet care brand—signals a major industry shift.
For a brand that’s just four and a half months old, landing a nationwide retail presence in 60+ stores is no small feat. It is a testament to the brand’s vision, its commitment to sustainability, and its ability to create products that truly resonate with pet parents.
The partnership with Heads Up For Tails—India’s leading premium pet care brand—is a massive leap forward, not just for Paws for Greens but for the future of sustainable pet care in India. As the brand continues to expand its footprint, one thing is clear—Paws for Greens is not just another pet brand; it is at the forefront of a movement that is reshaping the industry.
