INTRODUCTION
PlaySuper, a gaming commerce startup, has raised $500,000 in seed funding led by IAN Angel Fund and 100X.VC, with support from angel investors. The company aims to invest the funds to create new products, expand into new markets, and recruit talent of the highest level. PlaySuper is targeting the launch of a hyper-personalized in-game store (i.e., shopping while playing).
The company aims to expand into Southeast Asia in six months, followed by MENA and LATAM regions. Established in April 2024, PlaySuper revolutionizes mobile gaming by creating a real-world shopping solution that allows developers to make more money and enhance player interaction.
What is PlaySuper?
PlaySuper is India’s first gaming commerce startup that allows mobile gamers to shop while they play. It integrates real-world shopping experiences into mobile games, helping game developers monetize effectively and increase player engagement.
Founded in April 2024 by Shouradeep Chakraborty, Upamanyu, and Abhir, the Gurugram-based company has raised $500,000 in seed funding from IAN Angel Fund, 100X.VC, and angel investors.
PlaySuper plans to launch a hyper-personalized in-game store that integrates seamlessly without game updates. It also aims to expand into Southeast Asia, MENA, and LATAM in the coming months.
Why is This Funding Significant?
This $500,000 seed funding is a major milestone for PlaySuper as it will help the company scale its operations, enhance product development, and expand into new markets. With these funds, PlaySuper plans to accelerate the launch of its hyper-personalized in-game store, allowing seamless integration for game developers without requiring updates.
Additionally, the company aims to expand into Southeast Asia within six months, followed by MENA and LATAM, using the investment to strengthen its presence in these key gaming markets. The funding will also enable PlaySuper to build a strong B2B partnerships team and hire a product head, ensuring deeper collaborations with gaming studios.
Through introducing a novel monetization framework, the company is mitigating the issue of high churn rates in mobile games and providing a novel revenue model to developers. Unlike traditional ad-supported or in-app purchase models, the emergence of playing and purchasing in-game at PlaySuper functionalities allows game players to shop within-game making in-game commerce emergent.
This grant makes PlaySuper a game-changer in the mobile gaming sector, bringing together a more fun and satisfying ecosystem for players and developers.
How Will the Funds Be Used?
PlaySuper will use the $500,000 seed funding to accelerate growth, enhance product innovation, and expand globally. The key areas of fund utilization include:
1. Product Development & Innovation
The company will use the funds to launch a hyper-personalized in-game store that allows gamers to shop while playing. This feature will be seamlessly integrated without requiring updates, ensuring a smooth user experience.
2. Market Expansion
PlaySuper plans to enter Southeast Asia (SEA) within six months, followed by expansions into the Middle East & North Africa (MENA) and Latin America (LATAM). The funding will support marketing, partnerships, and operations in these regions.
3. Strengthening B2B Partnerships
The company aims to onboard more gaming studios and developers, making in-game commerce a mainstream revenue model. A part of the funds will be allocated to hiring a Product Head and expanding the B2B partnerships team to drive collaborations.
4. Talent Acquisition & Growth
To support its expansion, PlaySuper will recruit top talent, especially in product development, business partnerships, and operations. This will ensure faster execution and industry-leading innovation.
Founders’ Perspective
PlaySuper’s co-founder and COO, Shouradeep Chakraborty, believes that in-game commerce is the future of mobile gaming. He highlights that while gaming is the largest form of entertainment today, mobile game retention remains a major challenge. “At PlaySuper, we’re flipping the script—gamers don’t just play for fun, they play to shop,” he said.
With the recent funding, the company is focused on product innovation and strategic partnerships to make in-game commerce mainstream. According to Shouradeep, “The future of gaming is interactive, rewarding, and commerce-driven, and PlaySuper is leading that change.” His vision is to redefine how players engage with games.
Key Takeaways
- Successful Seed Funding Round – PlaySuper raised $500,000 in seed funding led by IAN Angel Fund and 100X.VC, with participation from angel investors.
- Expansion Plans – The company aims to enter Southeast Asia (SEA) within six months, followed by MENA and LATAM, strengthening its global presence.
- Product Innovation – PlaySuper will launch a hyper-personalized in-game store, allowing seamless shopping integration within mobile games without requiring updates.
- New Monetization Model – Unlike traditional ad-based or in-app purchases, in-game commerce will offer real-world shopping experiences, helping developers increase revenue and player retention.
- B2B Partnerships & Hiring – The funds will be used to onboard more gaming studios, hire a Product Head, and expand the B2B partnerships team.
Conclusion
PlaySuper is trying to change mobile gaming with the aim of mainstreaming in-game commerce. Following on a recent successful $500,000 seed round, the company is going regional, targeting Southeast Asia, MENA and LATAM markets to grow its worldwide footprint. In the coming year, PlaySuper will concentrate on the rollout of its hyper-individualized in-game store, strengthening relationships with game studios and on recruiting the leading talent to ensure innovation.
Through organic integration of real-world retail to mobile gaming PlaySuper creates a new monetization model for developers and enhances player motivation. With a vision and a roadmap, PlaySuper is changing the face of the interactive game world.
PlaySuper: Where Gaming Meets Real-World Shopping!
