In an exciting development in the Indian food tech landscape, Pluckk, a trailblazer in digital lifestyle-focused fresh food, has acquired Upnourish, one of India’s fastest-growing nutrition brands, for an impressive $1.4 million. This acquisition not only highlights Pluckk’s commitment to expanding its product offerings but also signals a growing trend in the health-conscious market.
A Fresh Approach to Nutrition
Founded in 2021 by Aayushi and Kuonal Lakhapati, Upnourish has been redefining the nutrition sector through its innovative meal replacement products, which include smoothies, soups, and bars, as well as personalised nutrition plans. These offerings are designed to address various health concerns, from weight management to diabetes and high cholesterol. With a range of flavours such as Double Chocolate, French Vanilla, and Thandai, Upnourish stands out as a unique player in the market, catering to health enthusiasts across India. Their products are available on major e-commerce platforms, including Amazon and Flipkart, making them easily accessible to a wide audience.
Pluckk’s Vision for Fresh Food
Pluckk, which operates under the farm-to-table model, offers a diverse selection of over 300 products, including fruits, vegetables, and meal kits, delivered directly to consumers. By cutting out intermediaries, Pluckk ensures that customers receive the freshest produce possible. The brand has gained popularity in urban centres like Delhi, Mumbai, Bengaluru, and Pune, serving around 500,000 households monthly. With this acquisition, Pluckk aims to integrate nutrition into its core offerings, enhancing the overall customer experience.
Voices from the Leaders
Pratik Gupta, CEO of Pluckk, expressed enthusiasm for the acquisition, stating, “We are thrilled to welcome Upnourish into the Pluckk family. This move directly benefits our customers by providing them with nutrition solutions that are both convenient and effective.” This sentiment echoes the larger trend of increasing awareness around health and nutrition among Indian consumers.
Kuonal Lakhapati, Co-Founder of Upnourish, highlighted the significant growth potential in India’s nutrition market, predicting a 6X increase in the country’s share of the global nutrition category by 2029. This partnership is poised to capitalise on that growth, offering consumers healthier options that fit their busy lifestyles.
Engaging Consumers for a Healthier Future
As more individuals prioritise health and wellness in their daily lives, the synergy between Pluckk and Upnourish could set a new standard for nutrition in India. With Upnourish’s range of meal replacements designed for busy lifestyles and Pluckk’s commitment to providing fresh produce, the two brands are well-positioned to cater to the growing demand for convenient yet nutritious food options.
How do you feel about the growing trend of meal replacements and direct-to-consumer nutrition brands in India? Do you think this acquisition will significantly impact the way we approach healthy eating?
