19 February 2024 – Zepto, a prominent quick commerce platform, is piloting a membership program named “Zepto Pass” to offer users complimentary deliveries and added discounts, aiming to enhance customer retention and elevate the overall shopping experience. With monthly subscriptions starting at Rs 99, members gain access to unlimited free deliveries on orders exceeding Rs 99, coupled with discounts of up to 20% on orders surpassing Rs 299.
Subscription Details:
The membership plan, backed by Nexus Ventures, plans to expand its benefits gradually, with the possibility of introducing multiple time period plans in the future. The feature is presently available at a special introductory price of Rs 19 per month for select users in cities like Delhi and Kolkata.
Company Background:
Zepto, recently achieving unicorn status with a valuation of $1.4 billion in a Series E funding round led by StepStone Group, has become a key player in the quick commerce market. The platform, founded by Aadit Palicha, constantly seeks to enhance customer experience through innovative initiatives.
Zepto’s move into the subscription model places it in direct competition with industry counterparts like Swiggy’s One membership and BigBasket’s bbstar plan. As part of the ongoing trend in the e-commerce sector, membership programs have gained prominence, offering added value to regular users and attracting new ones.
The subscription plan aligns with Zepto’s strategic goals, especially as it eyes an IPO by early 2025. This move, coupled with the recent fundraising of $200 million, underscores the platform’s commitment to sustainable growth and continuous improvement. The company’s experimental approach, as highlighted by a Zepto spokesperson, reflects its dedication to enhancing customer experiences through ongoing initiatives.
Conclusion:
As Zepto tests the waters with its subscription plan, the quick commerce platform aims to solidify its presence in the market, providing users with compelling reasons to choose Zepto for their quick commerce needs. The ongoing experiments and customer-centric approach showcase the platform’s dedication to staying ahead in a competitive landscape.
