Saina Nehwal, India’s iconic badminton player and Olympic medalist, has teamed up with Naarica, a forward-thinking menstrual hygiene brand, as both an investor and brand ambassador. This partnership aims to address the pressing issue of menstrual hygiene in India, where nearly half of menstruating women still lack access to proper sanitary products. The collaboration seeks to offer sustainable and effective menstrual care options, especially in regions where access is limited.
Naarica, a Nashik-based startup, has positioned itself as a pioneer in the menstrual hygiene space with its unique offering of absorbent menstrual underwear. These products serve as an eco-friendly, reusable alternative to traditional sanitary pads, combining international design with local manufacturing to meet the diverse needs of Indian women. By focusing on sustainability, Naarica seeks to reduce the environmental impact of disposable pads while offering an innovative solution to menstrual care.
“I am proud to partner with Naarica as a strategic investor and brand ambassador,” said Nehwal. “Menstrual hygiene is a critical yet often overlooked issue in our country. Through this collaboration, I hope to create greater awareness and provide women with access to high-quality, sustainable products they truly deserve. This is not just a business investment—it’s a step toward empowerment and change.”
India’s menstrual hygiene market is experiencing rapid growth, projected to expand at a 16% compound annual growth rate (CAGR) and reach $522 million by 2025. However, despite this promising growth, access to sanitary products remains a significant challenge, particularly for women in underserved communities. This is where the partnership with Nehwal comes into play, aiming to raise awareness and drive change by offering accessible, sustainable solutions.
Shruti Chand, the founder of Naarica, shared her excitement about the partnership, calling it a “huge milestone” for the brand. “Our vision is to make absorbent intimate wear more accessible, and Saina is a strong voice in this cause. Her support and advocacy will help us navigate through various demographics and educate audiences on the importance of absorbent sanitary care products as an essential hygiene product,” she said. “With Saina on board, we aim to enhance our product offerings, scale our operations, and expand our outreach to underserved communities.”
“Sustainable menstrual care is something that I believe in wholeheartedly,” Nehwal remarked. “I know firsthand the importance of good health and hygiene, and I want every woman in India to have access to products that ensure their well-being. Menstrual hygiene should not be a luxury; it should be a basic right. I’m excited to be a part of a movement that is making this a reality for women across the country.”
The partnership’s goals go beyond merely providing products. The focus is on creating long-term change by educating and empowering women about the importance of menstrual hygiene, sustainability, and self-care. Nehwal’s endorsement is expected to amplify Naarica’s message and help the brand reach a wider audience, especially in rural and underserved areas.
“Menstrual hygiene has long been an overlooked issue in India,” Nehwal continued. “By collaborating with Naarica, I’m not just supporting a brand. I’m advocating for something bigger—a change that empowers women and provides them with the tools they need for a healthier, more sustainable life.”
As the menstrual hygiene sector continues to grow, Naarica is well-positioned to play a significant role in the evolving landscape. With a commitment to quality, sustainability, and accessibility, this partnership marks a pivotal step toward better menstrual care for women in India. Nehwal’s involvement brings both credibility and momentum to the mission, making this collaboration one to watch as it continues to break barriers and transform lives.
Step Up for Change – Support Sustainable Menstrual Care with Naarica!
