Because Adulting Deserves a timeout!
#tigglekijhappi
Well, all of us need a “jadu ki jhappi” when it comes to stress. What would you answer if I ask, “What’s better than “chocolate ki jhappi”?
Not to keep you wondering what exactly I am talking about, let me introduce you to the hot/cold chocolate genie which brings flavours and choices of preference according to your mood!
In the heart of a bustling city, a young girl giggled with tiggle as she discovered her passion for creating the perfect cup of hot chocolate combining it with her entrepreneurial curiosity.
Anuva Kakkar was nervous when she started with the experimental innovation in front of the metro station in Gurgaon. She took a bold step by setting up a small stall near a busy metro station; she personally served each cup, leaving customers craving more.
To her surprise, everything was sold within just 40-50 minutes!
That’s when she decided to carry her venture to the next level. Initially, Anuva experimented with various 50+ farms to choose the perfect cocoa beans for her products. She started manufacturing at home and today she has a customer base of 37,000.
Hailing from Agra, our entrepreneurial heroine was driven by her love for crafting the finest hot chocolate after completing her graduation in 2019.
Tiggle is a bootstrapped company founded in the year 2021. It crossed 1 – 1.5 crores revenue in FY23-24.
What sets her apart is not just the delectable hot chocolate but her unyielding vision for the business. She confidently navigated the competitive world of entrepreneurship and took her cocoa concoctions to the esteemed stage of Shark Tank. The judges were highly impressed by her clarity and applauded her entrepreneurial spirit.
The entrepreneur, armed with her numbers, presented a compelling case for her business. From the initial stall setup, she meticulously expanded her reach, catering to a diverse customer base. The numbers spoke volumes about the popularity of her hot chocolate, with sales skyrocketing and customer loyalty soaring.
In a market saturated with options, her hot chocolate stood out not only for its rich flavor. She didn’t just sell a beverage; she sold an experience—a moment of joy encapsulated in a cup.
What fueled her success wasn’t just the quality of her product but her ability to articulate a clear vision.
Anuva spoke the language of the judges, elucidating her business strategy, growth plans, and the unique value her hot chocolate brought to the market. The judges were captivated not just by the taste but by the entrepreneur’s foresight and confidence.
As the judges were won over, so were the customers. Her appearance on Shark Tank will definitely help in catapulting her business to new heights. The exposure and funding from Peyush Bansal and Amit Jain (the sharks) is going to fuel the expansion, turning her local venture into a nationally recognized brand.
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In conclusion, the journey of this hot chocolate maven is a testament to the power of passion, vision, and unwavering determination. From a modest metro station stall to the glitzy set of Shark Tank, her story inspires budding entrepreneurs to dream big and take their passion to new heights. With each sip of her hot chocolate, customers not only taste the richness of cocoa but also savor the sweetness of a dream turned reality.
