Mohali-based shoe care brand SHOEGR has raised $100,000 in pre-seed funding from startup accelerator PedalStart. The company plans to use the funds to expand its product range, reach more customers, and increase brand awareness. It also aims to strengthen its direct-to-consumer (D2C) presence by improving its e-commerce platform and partnering with retail stores.
SHOEGR, founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, offers a variety of shoe cleaning, protection, and storage solutions. The brand sells its products on its website and platforms like Amazon, Flipkart, Myntra, and Ajio. SHOEGR expects to cross Rs 1 crore monthly sales in FY26.
What is SHOEGR?
SHOEGR is a Mohali-based shoe care brand that offers a wide range of products for cleaning, protecting, and storing footwear. The company was co-founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy and aims to make shoe care an essential part of personal grooming.
SHOEGR sells its products through its website and major e-commerce platforms like Amazon, Flipkart, Myntra, and Ajio. The startup recently raised $100,000 in pre-seed funding from PedalStart to expand its product portfolio, improve market reach, and enhance its direct-to-consumer (D2C) presence. It is targeting Rs 1 crore in monthly sales by FY26.
Why is This Funding Significant?
This funding is significant for SHOEGR as it will help the brand expand its product line, offering more shoe care solutions to customers. It will also support marketing initiatives to improve brand awareness and reach a wider audience. With a strong focus on strengthening its direct-to-consumer (D2C) presence, SHOEGR plans to enhance its e-commerce platform and establish new retail partnerships, making its products more accessible.
The funding will accelerate the company’s growth, helping it achieve its target of Rs 1 crore in monthly sales by FY26. Operating in a high-potential yet emerging market, SHOEGR is well-positioned to become a leading name in India’s shoe care industry.
How Will the Funds Be Used?
The funds raised by SHOEGR will be used to expand its product portfolio, allowing the company to introduce more innovative shoe care solutions. A significant portion will be allocated to marketing and awareness campaigns to reach a larger customer base and strengthen its brand presence.
The company also aims to enhance its direct-to-consumer (D2C) experience by improving its e-commerce platform and forming new retail partnerships, making its products more accessible. Additionally, the investment will support business growth, helping SHOEGR scale its operations and achieve its goal of crossing Rs 1 crore in monthly sales by FY26.
Founders’ Perspective
The founders of SHOEGR emphasize that shoe care should not be seen as an afterthought but an integral part of personal grooming and style.
Key Takeaways
- Successful Pre-Seed Funding – SHOEGR raised $100,000 from PedalStart to expand its business.
- Product Expansion – The funds will be used to introduce more shoe cleaning, protection, and storage solutions.
- Market Growth & Awareness – SHOEGR aims to improve its brand presence and reach a larger customer base.
- D2C & Retail Expansion – The startup will enhance its e-commerce experience and form new retail partnerships.
- Revenue Milestone – SHOEGR achieved Rs 50 lakh monthly sales in October and is targeting Rs 1 crore monthly sales by FY26.
Conclusion:
SHOEGR’s successful funding marks a significant step toward its growth in the shoe care industry. With a focus on expanding its product portfolio, increasing brand awareness, and strengthening its D2C presence, the company is poised for rapid expansion. By enhancing its e-commerce platform and forging new retail partnerships, SHOEGR aims to make shoe care more accessible to a wider audience.
The startup’s impressive sales trajectory, to reach Rs 1 crore in monthly revenue by FY26, reflects its strong market potential. Moving forward, SHOEGR envisions creating a culture where shoe care becomes an essential part of personal grooming.
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