In today’s fast-paced digital world, businesses invest heavily in acquiring customers. However, once a lead is secured, engagement often becomes stagnant, relying on predefined segments, static workflows, and manual decision-making. This outdated approach leads to inefficiencies and missed opportunities in customer retention and growth.
Enter ThoughtNudge, a cutting-edge B2B SaaS platform designed to help brands revolutionize customer engagement. Founded by ISB alumni Sthitapragnya (SP) Kalita and Himanshu, ThoughtNudge is redefining how businesses interact with customers by enabling autonomous, AI-driven, real-time personalization.
The Vision: Beyond Traditional Engagement
ThoughtNudge’s core philosophy is to move beyond the ‘spray and pray’ marketing approach and bring businesses closer to true 1:1 personalization. The platform leverages AI to understand customer behavior dynamically, ensuring that brands can engage users in a way that feels human, personalized, and timely—yet fully autonomous.
How ThoughtNudge Works?
1. AI-Powered Personalization – Unlike traditional tools that depend on static segments and manual workflows, ThoughtNudge uses AI agents to analyze customer behavior in real-time, delivering highly relevant messaging, offers, and engagement at scale.
2. Autonomous Customer Interaction – The AI-driven system continuously adapts and refines engagement strategies based on customer responses, ensuring every interaction is optimized for conversion, retention, and revenue growth.
3. Outcome-Driven Execution – Brands define their business goals and engagement guardrails, while ThoughtNudge’s AI autonomously drives outcomes—maximizing impact while keeping human oversight intact.
The Founders: A Journey of Innovation and Collaboration
Sthitapragnya (SP) Kalita, an IIT graduate from Bhubaneswar, spent five years in Australia before pursuing his MBA at ISB. With a strong background in AI, data analytics, and customer engagement at Amazon, he saw the potential of AI-driven personalization in transforming user experiences at scale.
Himanshu, hailing from Moradabad, successfully exited his first ed-tech startup before joining ISB. He later worked in telecom and AI-driven engagement platforms like Uniphore and Engagely AI, witnessing firsthand the challenges brands faced with rigid segmentation and manual engagement strategies.
Their paths crossed at ISB (2016-17), where they bonded over late-night strategy discussions and a shared passion for AI-driven business transformation. Though their careers took different trajectories, their mutual vision for solving customer engagement challenges brought them together in 2024 to launch ThoughtNudge.
Building a Disruptive Engagement Platform
The founders identified a critical gap in the customer engagement landscape—businesses were using legacy tools that failed to deliver truly personalized experiences. Inspired by AI-driven personalization at Amazon and cutting-edge AI innovations, they decided to bring these capabilities to consumer brands.
With ThoughtNudge, they aim to:
- Replace outdated segmentation-based engagement with real-time, AI-driven personalization.
- Empower brands to interact with customers at the right time, through the right channel, with the right message.
- Help businesses maximize customer lifetime value (CLTV) without relying on manual workflows and guesswork.
Early Success & Future Growth
Within just two months of operation, ThoughtNudge secured three major customers, proving the demand for AI-first engagement solutions. The company is actively raising a pre-seed round to fuel its next phase of growth.
As digital clutter continues to grow, businesses that fail to personalize engagement risk losing customer interest. ThoughtNudge is not just offering a product—it’s pioneering a new era of AI-driven, autonomous engagement that ensures every customer interaction is meaningful and effective.
Final Thoughts
The journey of SP and Himanshu from ISB classmates to co-founders of ThoughtNudge is a testament to the power of innovation, collaboration, and problem-solving. By bridging the gap between AI and customer engagement, they are enabling brands to move beyond traditional approaches and embrace a truly data-driven, personalized future.
With AI-powered decision intelligence, ThoughtNudge is redefining what customer engagement means—making it smarter, more effective, and truly personal.
Are you ready to transform your brand’s customer engagement? Visit https://www.thoughtnudge.com to learn more!
