Star Sports, the official television broadcaster for the Tata Indian Premier League (IPL), has joined forces with D2C Insider to launch an innovative initiative called ‘Startup Power Play.’ This collaborative effort aims to provide a unique platform for Indian startups, allowing them to showcase their brand stories to a massive audience during each IPL match.
The News:
The initiative invites startups to create a concise 60-second commercial designed to captivate audiences during the IPL matches. Star Sports will be partnering with D2C Insider, one of India’s largest startup communities, to tap into a vast network of emerging businesses.
Ajit Varghese, Head of Network Advertising Sales at Disney Star, expressed the objective of the initiative, stating, “By offering a platform for startups to showcase their stories and connect with audiences in a meaningful way, we aim to not only elevate their brand presence but also contribute to their growth story. We look forward to witnessing the impact of these startups as they seize this unique opportunity to captivate audiences and make their mark in the industry.”
Kshitij Ladia, Co-founder of D2C Insider, emphasized the potential impact of ‘Startup Power Play’ on Indian startups, stating, “Startup Powerplay could be a potential game-changer for startups in India, giving them an open canvas to tell their brand story on the biggest stage. The creation of an opportunity for startups specifically is a signal of intent from Star Sports to make IPL on TV much more accessible for early-stage businesses and could be a fantastic launchpad for our members.”
‘Startup Power Play’ aims to spotlight one startup per day, providing them with a unique opportunity to showcase their brand or product story. Leveraging the reach and engagement of the IPL, startups can amplify their offerings and connect with consumers on a massive scale. The initiative presents a reasonable introductory price to ensure accessibility for startups of all sizes, aiming to support and boost early-stage ventures.
Conclusion:
According to the released information, IPL reached a total of 505 million viewers last year, with IPL on HD reaching 101 million viewers during the last season. ‘Startup Power Play’ is poised to add a new dimension to the IPL experience, offering a mutually beneficial platform for startups and cricket enthusiasts alike.
