Over 50% of small businesses struggle with payment solutions, but in today’s fast-paced world, smooth transactions are crucial. That’s where Steer Through steps in. Founded by Ashish Mishra and Pawan Kataria in Bangalore, Steer Through makes finding the perfect payment solution as easy as a few clicks. They’re transforming how small and medium-sized businesses handle payments, turning a tricky task into a seamless experience.
Meet Ashish Mishra and Pawan Kataria: The Minds Behind Steer Through
Born in the city of Bangalore, Ashish Mishra and Pawan Kataria are the founders behind Steer Through. Ashish, a management graduate from SDM-IMD Mysore, is known for his keen understanding of customer needs.
With over 10 years of experience in the B2B industry, Ashish has consulted numerous startups on strategy and growth. On the other hand, Pawan, an alumnus of IIT Kharagpur and NIT Surat, brings a wealth of knowledge in product development and marketing. With over 5 years of experience in operations and tactical decision-making, Pawan is the numbers guy every startup needs.
Ashish and Pawan’s journey is a story of complementary skills and shared passion. Ashish, the people person, and Pawan, the engineer with a skill for operations, often switch roles to bring out the best in each other. Their collaboration is a perfect blend of strategic thinking and execution, making Steer Through a Force to make a stride within the payment solutions industry.
The Birth of Steer Through: A Solution to Payment Challenges
Steer Through was founded on April 11, 2022, with a broader vision to enable every business to find the perfect payment solutions. The idea for Steer Through emerged when Ashish tried to help a friend with an F&B business.
He realized that the market was abundant with options, but there was no single, reliable platform to suggest the best product or service based on the business’s budget, team, and requirements. This challenge inspired Ashish and Pawan to create a platform where small to medium-sized businesses could find trustworthy payment solutions quickly and efficiently.
Initially, Steer Through started as an online marketplace for SaaS products and services. However, after extensive interactions with customers, the team realized that the payment segment had larger, unsolved problems. Pivoting in May 2023, Steer Through focused solely on payment solutions, helping businesses navigate the confusing landscape of payment gateways, EMI solutions, BNPL (Buy Now Pay Later), and escrow services.
A Business Model Rooted in Understanding
Operating on a B2B model, Steer Through understands that every penny counts for startups and small businesses. Instead of demanding hefty retainers, Steer Through offers flexible and customized strategies that fit snugly into limited budgets.
Steer Through’s approach is built on empathy and expertise. Along with providing services, they also build relationships and craft success stories. The company’s dedication to understanding and solving merchant challenges has earned them a loyal customer base and high customer satisfaction.
Revenue Streams: Making Money the Smart Way
“We generate revenue in two ways: by charging merchants for their services and through discounted rates from partner service providers”, told Karostartup.
With a revenue range between 800,000 to 1,700,000 INR per month, Steer Through’s model is proof that you can combine empathy with efficiency. Their focus on providing value rather than just selling services has helped them build strong, lasting relationships with their clients.
Vision and Mission: Crafting Future Success Stories
Steer Through’s vision is to enable every business to find the perfect payment solutions. They are dedicated to making the process of finding and integrating payment solutions as seamless as possible. Their mission is to simplify the payment landscape for startups and small businesses, making it not only accessible but also intuitive and result-driven.
Ashish and Pawan believe in the power of a customer-centric approach. They aim to be more than just a service provider; they strive to be a partner in their clients’ growth journeys. By focusing on the human side of payment solutions, Steer Through helps businesses overcome their payment challenges with ease and confidence.
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The Journey So Far: Overcoming Obstacles and Celebrating Success
Steer Through’s journey has been one of resilience and adaptation. Initially launched as a marketplace for SaaS products, the team quickly realized that the payment segment had more pressing, unsolved issues.
One of the significant challenges Steer Through faced was fulfilling promised solutions within the expected time frame. Sometimes, new PSPs (Payment Service Providers) did not meet merchant expectations, leading to dissatisfaction. However, the team’s dedication to creating strong customer relationships and providing exceptional service has helped them navigate these challenges successfully.
Despite being a bootstrapped startup, Steer Through has shown promising growth. They have recently started considering investment opportunities to expand their operations and serve larger companies.
Whether you’re a small business struggling with payment solutions or a startup looking to streamline your payment processes, Steer Through is your go-to partner. With a focus on accessibility, simplicity, and customer satisfaction, Steer Through transforms the complex world of payments into a seamless experience. Ready to steer your business through the payment challenges? Reach out to Steer Through today.
Frequently Asked Questions (FAQs)
What is Steer Through?
Based in Bangalore, Steer Through is a managed marketplace that helps businesses quickly and efficiently find and integrate payment solutions.
How does Steer Through generate revenue?
Revenue is generated by charging merchants for services and securing discounted rates from partner service providers.
Who founded Steer Through?
Founded by Ashish Mishra and Pawan Kataria, the company benefits from their extensive experience in management, marketing, and operations.
What sets Steer Through apart from other payment solution providers?
Offering personalized and flexible payment solutions, Steer Through tailors its services to meet the unique needs of small to medium-sized businesses.
Who are the target users of Steer Through?
Startups and small businesses seeking reliable and efficient payment solutions are the primary target users.
What is the vision of Steer Through?
The vision is to enable every business to find the perfect payment solutions, making the process as seamless and intuitive as possible.
