“Beauty is in the eye of the beholder”
But with STRÖME, true beauty, they believe, emanates from self-confidence and acceptance.
Did you know that the global skincare industry is worth over $140 billion? And yet, finding products that are both effective and eco-friendly can be a real challenge. Gautami and Jean Pierre, decided to shake things up in the beauty world.
With their roots in New Delhi, they’ve created a brand that’s all about clean, sustainable, and inclusive skincare. It’s like they’ve taken all the things we love about beauty and made them better.
Gautami & Jean Pierre: Pioneers of the New Age
Gautami embarked on her journey over a decade ago in Paris, delving into the business of fashion while also contributing to the global expansion of several renowned fashion brands. Her ventures included notable projects like participating in the inaugural catwalk on the Eiffel Tower.
4Transitioning to Sweden, she immersed herself in the luxury art scene, collaborating with prestigious entities such as Changi Airport, Singapore, and MoMA, New York. Amidst the challenges of COVID, she relocated her all-natural skincare brand, SKOG, to India, concurrently introducing STROME in 2024. STROME stands as a pioneering skincare brand, prioritizing cleanliness, inclusivity, and sustainability.
Jean Pierre De Wild boasts a diverse background, initially establishing himself as an interior designer before venturing into physiotherapy. His journey evolved into the realm of sustainable health and beauty, where he has spearheaded numerous brands. For both Jean Pierre and Gautami, STROME embodies their shared passion project, uniting their expertise and commitment to excellence.
Crafting the Dream: STRÖME’s Green Beginnings
When STRÖME came to life in early 2024, it wasn’t just about selling skincare products. It was about rewriting the beauty playbook. From using mushroom-based packaging that you can compost in your backyard to ensuring every product celebrates diversity, STRÖME is here to make you feel good, look good, and do good—all at once.
At STRÖME, sustainability isn’t just a buzzword; it’s at the core of everything we do.Beyond sustainability, STRÖME is on a mission to redefine beauty, embracing diversity in all its forms. It’s more than just a skincare brand; it’s a celebration of individuality, rejecting conventional beauty standards and embracing imperfections as unique traits that add character and charm.
Business Model of STRÖME
STROME operates primarily on a Direct-to-Consumer (D2C) business model, allowing the brand to directly connect with customers and provide them with organic skincare products. Through an online platform and select retail partnerships, the company offers its products directly to consumers, ensuring a personalized experience and maintaining control over the entire customer journey.
Additionally, Strome has strategically incorporated elements of Business-to-Business (B2B) partnerships into its model. While the primary focus remains on direct sales to consumers, Strome also collaborates with select retailers and distributors who align with the brand’s values and ethos. These B2B partnerships enable Strome to expand its reach and make its products accessible to a wider audience through established retail channels.
What makes STRÖME unique?
Their product is both genuinely clean and toxin-free, certified organic yet highly effective, with a professional appearance akin to chemical-based alternatives. Sustainability is core to their ethos, reflected in their use of packaging made from agricultural waste and mushrooms, ensuring 100% home and water compostability. Their wood-free paper, sourced from agricultural waste, reduces environmental impact by 29% compared to recycled paper. These choices underscore their commitment to holistic sustainability and environmental responsibility.
The Impact: More Than Just Skin Deep
Just over a year old, and STRÖME is already turning heads and changing minds, showing that beauty isn’t just skin deep—it’s about making a positive impact. With 20 lakhs in revenue and a growing community of conscious consumers, they’re proving that when you put your heart into something, the world pays attention.
“Our vision is to lead the skincare industry towards a more sustainable future, where clean and organic products are the norm rather than the exception. By prioritizing sustainability in all aspects of our operations, from sourcing ingredients to packaging, we aspire to inspire positive change within the industry and beyond. Ultimately, we envision a world where beauty is synonymous with authenticity, empowerment, and environmental responsibility,” says the founder.
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STRÖME: Not Just Skincare, It’s a Movement
With each product rooted in principles of sustainability and inclusivity, Gautami and Jean Pierre aren’t just selling skincare; they’re spreading a message. A message that beauty is for everyone, and taking care of the earth while you’re at it isn’t just possible, it’s essential.
Ready to embrace a new kind of beauty? Join us at STRÖME, where every product tells a story of change and every purchase powers our dream for a more beautiful tomorrow. Let’s make beauty a force for good, together!
Frequently Ask Questions (FAQs)
What is STRÖME all about?
STRÖME is a skincare brand dedicated to sustainability, inclusivity, and innovation. Their products prioritize both personal well-being and environmental responsibility.
How does STRÖME make its products stand out?
STRÖME sets itself apart with mushroom-based packaging and formulas suitable for all skin types, emphasizing cleanliness and eco-consciousness.
Who are the brains behind STRÖME?
The driving forces behind STRÖME are Gautami and Jean Pierre, a dynamic duo blending expertise in fashion, sustainability, and visionary ambition.
What’s STRÖME’s big goal?
STRÖME aims to transform the beauty industry, promoting inclusivity, sustainability, and genuine care in every aspect of their brand.
Who should be using STRÖME?
STRÖME is ideal for anyone passionate about both personal skincare and environmental preservation, embracing beauty in all its diverse forms.
What’s next on the horizon for STRÖME?
STRÖME looks forward to expanding their range with more innovation, outreach, and beauty offerings. Stay tuned for exciting developments as they continue to grow!
