Summary:
- How did funding happen?
- What India IVF offers.
- Indian infertility market.
- Why Chances of success are limited.
How did funding happen?
The recent $1.24 million pre-Series A funding raised by the tech-driven fertility brand founded by Richika Sahay and Somendra Shukla marks a significant milestone for the company, as it is their first external funding since its establishment in 2014.
The brand’s mission to provide advanced fertility solutions to underserved communities is particularly impactful, as fertility care remains a complex and sensitive issue that often requires more than just medical intervention.
What India IVF offers
India IVF offers comprehensive support through a team of psychologists, counsellors, dietitians, yoga and meditation trainers, and partnerships with financial institutions. An all-in-one approach hence why they call it tech-driven, not people-driven.
This holistic approach offers emotional, social, financial, and psychological assistance to its clients.
Indian infertility market cap.
The infertility market in India has grown significantly in recent years due to several factors, including increasing awareness, shifting lifestyle patterns, rising stress levels, and delayed childbearing.
Just earlier this year, a medical research firm found that approximately 10-15% of Indian couples face fertility issues, leading to a steady rise in demand for infertility treatments such as In Vitro Fertilisation (IVF).
Why Chances of success are limited.
The Indian fertility market, estimated at around $1.6 billion in 2024, is expected to witness substantial growth over the coming years, with Indian couples seeking personalised and integrated care, as the issue remains a taboo in India.
The success of brands like this depends on their understanding of market needs and customer’s level of pay power. Addressing not only physical health but also emotional and financial needs reflects a progressive shift in how fertility is treated.
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