The Bear House, a contemporary men’s apparel and accessories brand, secured a ₹3 crore investment from Shark Namita Thapar in the latest episode of Shark Tank India. Co-founders Tanvi and Harsh Somaiya impressed the Sharks with their brand’s profitability, scalability, and premium smart casual offerings.
Thapar, Executive Director of Emcure Pharmaceuticals, offered ₹1 crore for a 1% equity stake and ₹2 crore as debt at a 10% interest rate. With a strong online and offline presence, The Bear House is poised for expansion into major Indian cities, further solidifying its position as a leading menswear brand in the country.
What is The Bear House?
The Bear House is a premium men’s apparel and accessories brand specializing in smart casual wear. Founded in 2017 by Tanvi and Harsh Somaiya, the brand blends European-inspired fashion with high-quality craftsmanship to cater to modern Indian men who seek stylish yet versatile clothing.
It offers a curated range of shirts, t-shirts, bottoms, denim, polos, blazers, accessories, and footwear designed for effortless transitions between professional and social settings.
With a strong online presence on platforms like Myntra, Flipkart, Ajio, Tata Cliq, and Amazon, The Bear House is also expanding its offline footprint in cities like Delhi, Bengaluru, and Hyderabad. The brand recently secured a ₹3 crore investment from Shark Namita Thapar on Shark Tank India, further fueling its growth.
Why is This Funding Significant?
The ₹3 crore funding secured by The Bear House from Namita Thapar on Shark Tank India marks a significant milestone in the brand’s growth journey. The investment, structured as ₹1 crore for a 1% equity stake and ₹2 crore as debt, provides both capital and financial flexibility, enabling the brand to expand its offline presence in Tier I and Tier II cities like Mumbai, Pune, and Chennai.
Thapar’s backing not only validates The Bear House’s business model, profitability, and scalability but also strengthens its credibility in the competitive menswear market. The appearance on Shark Tank India further boosts brand visibility, increasing consumer trust and sales.
Additionally, the investment provides a competitive edge, as the co-founders strategically chose Thapar’s offer over Kunal Bahl’s, prioritising structured financial support over equity dilution. With plans to scale operations, enhance production, and invest in digital marketing, The Bear House is set for aggressive expansion.
The funding will also help the brand strengthen its presence across online platforms and quick-commerce channels like Zepto, reinforcing its position as a leading player in India’s premium menswear segment.
How Will the Funds Be Used?
The ₹3 crore investment secured by The Bear House will be strategically utilized to drive expansion, strengthen operations, and enhance brand visibility. A significant portion of the funds will be allocated to expanding the brand’s offline presence, particularly in Tier I and Tier II cities such as Mumbai, Pune, and Chennai. This expansion includes setting up exclusive brand outlets (EBOs) and strengthening its retail partnerships.
The funds will be used to scale production and improve supply chain efficiency, ensuring that the brand meets growing consumer demand. A portion will also go toward digital marketing and brand-building initiatives, leveraging the exposure gained from Shark Tank India to reach a wider audience.
Investments in e-commerce and quick-commerce platforms like Zepto will further enhance accessibility, making The Bear House more available to consumers through hyperlocal delivery models. By reinvesting in these key areas, The Bear House aims to accelerate its growth trajectory, strengthen its market position, and achieve its ambitious revenue targets.
Founders’ Perspective
The founders of The Bear House, Tanvi and Harsh Somaiya, view the Shark Tank India investment as a pivotal moment in their entrepreneurial journey. They believe the funding and mentorship from Namita Thapar will help them scale their brand while staying true to their vision of providing high-quality, stylish menswear for modern Indian consumers.
The founders are excited about the next phase of growth, using the funds to expand offline, strengthen their digital presence, and invest in quick-commerce channels like Zepto. Their decision to choose Namita Thapar over other Sharks highlights their focus on structured financial support and long-term scalability.
Key Takeaways
- ₹3 Crore Investment from Namita Thapar – The deal includes ₹1 crore for a 1% equity stake and ₹2 crore as debt at a 10% interest rate, repayable over five years.
- Strategic Growth and Expansion – Funds will be used to expand offline retail presence in Tier I and Tier II cities like Mumbai, Pune, and Chennai.
- Brand Validation & Market Credibility – Namita Thapar’s investment validates The Bear House’s profitability, scalability, and brand potential.
- Competitive Edge Over Other Investor Offers – Shark Kunal Bahl offered ₹3 crore for a 3% equity stake at a ₹100 crore valuation, but the founders preferred Thapar’s structured investment approach.
- Founders’ Vision & Philosophy – Tanvi Somaiya: “Being on Shark Tank validates our vision—giving Indian men the freedom to express their unique selves through our clothes.”
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Conclusion
With Namita Thapar’s investment and mentorship, The Bear House is poised for accelerated growth, aiming to strengthen its offline presence in Tier I and Tier II cities while expanding its digital footprint through e-commerce and quick-commerce platforms like Zepto. The brand’s commitment to quality and innovation will drive its journey toward surpassing ₹140 crore in revenue with over 40% YoY growth.
As it continues to scale, The Bear House remains focused on providing stylish, high-quality menswear that seamlessly blends fashion and functionality, cementing its position as a leading force in India’s premium apparel market. The future looks promising!
Upgrade Your Wardrobe with The Bear House – Smart Casuals for Every Occasion!
