Fashion isn’t just about clothes—it’s a way of life, an unspoken expression of who we are. The colors we wear, the cuts we choose, and the patterns we embrace—all come together to tell our unique story.
For Puneet Bajaj, CEO of Mintobay, fashion is more than an industry; it’s a bold statement, a driving force for change, a powerful tool for self-expression and ultimate customer convenience. From his humble beginnings to spearheading a Rs 100 Cr fashion empire, Puneet is leading a fashion revolution for all the trendsetters.
From BPO Nights to Fashion’s Brightest Lights
Coming from a small town in Assam, Puneet’s journey to the top is anything but ordinary. While working night shifts at a BPO to pay to fund his education, Puneet’s dreams never dimmed and eventually earned an MBA in Marketing and Finance from Mats School of Business, Bangalore. His fashion journey began with five pivotal years in an apparel manufacturing unit, where he grew from a store in-charge to managing multiple factories.
In 2009, he launched Shakti Trendz Pvt Ltd, a white-label business serving both local and global brands.
By 2017, he expanded into e-commerce with Shakti Brandz Private Limited, launching two successful brands, IVOC and Bene Kleed, the latter becoming one of Myntra’s fastest-growing labels. His latest venture, Ura Street, a designer streetwear brand, debuted at Delhi Times Fashion Week in 2024, solidifying his position in the fashion world. Today, all his brands—IVOC, Bene Kleed and Ura Street—are available on top fashion platforms and his D2C site, “www.mintobay.com”.
Mintobay: Fashion That Keeps Up”
Bangalore-based Mintobay is a house of fashion brands that brings global trends straight to your wardrobe with ultimate quality and at fair prices.
Puneet’s vision is simple yet powerful: to make Mintobay the go-to fashion hub for all age groups, offering the trendiest, stylish, and sustainable clothing with ultimate customer convenience.
Today Mintobay’s flagship brands—Bene Kleed, IVOC and Ura Street—cater to diverse fashion needs. Bene Kleed sets the tone for the youthful fashion with its trendsetting styles, while IVOC provides smart casuals that fit effortlessly into any occasion. And for the streetwear enthusiasts, Ura Street offers premium designs inspired by Tokyo’s iconic Ura Hara Street.
The Game-Changer: Same-Day Delivery & Free Try-and-Buy
Mintobay is turning heads—and not just with its clothing, Puneet’s commitment to customer-first policies has brought groundbreaking services to the Indian fashion scene, making shopping faster, easier, and more satisfying.
Need a last-minute outfit? Mintobay’s same day delivery service, available exclusively in Bangalore currently, ensures that your fashion emergency is solved in no time, and with the innovative Free Try-and-Buy service, customers can try on their purchases at home before deciding, with instant exchanges with & instant refunds. Not to mention free alterations to ensure a perfect fit every time!
Fashion with a Purpose: The #NotOldYet Recycling Program
In an era where sustainability leads the charge, Mintobay’s #NotOldYet Recycling Program stands as a revolutionary initiative. This program allows customers to breathe new life into their old clothes by recycling them with Mintobay offering free doorstep pickups in exchange for discount coupons. In 2023 alone, Mintobay recycled over 5000 garments, proving that style and sustainability can seamlessly coexist.
Mintobay’s commitment to eco-friendly practices extends beyond recycling. All deliveries are made using electric vehicles, significantly reducing the brand’s carbon footprint. Additionally, the Try-and-Buy feature cuts down on waste by minimizing unnecessary returns and exchanges, making the entire shopping experience both environmentally responsible and customer-centric.
TGIF : The “Friday Drops” Hottest Hype
Mintobay’s “Friday Drops” have become a weekly ritual for fashion enthusiasts, creating buzz and anticipation like never before. Every Friday at 12 PM sharp, Mintobay goes LIVE on Instagram to unveil the hottest new collections, giving “Early Bird Discount” to fashion lovers on the latest trends. These drops don’t just showcase stylish pieces, they ignite a sense of excitement and urgency, making each week feel like a fashion event.
With fresh looks dropping weekly, Mintobay keeps its customers ahead of the style curve, ensuring they’re always fashion-forward and in the know.
Puneet Bajaj’s Legacy: Changing the Fashion Game
From a small-town dreamer to the head of a Rs 100 Cr fashion powerhouse, Puneet Bajaj’s journey is nothing short of inspirational. His innovative approach to fashion retail has not only disrupted the industry but has also created a brand that resonates with trendsetters’ desire for style, speed, and sustainability. Mintobay isn’t just about selling clothes—it’s about building a lifestyle that aligns with today’s values.
Whether it’s through cutting-edge fashion, eco-friendly practices, or customer-focused services, Puneet is redefining what it means to be a leader in the fashion world. Besides, with each new venture, he’s proving that fashion can be both fabulous and responsible.
What is Mintobay?
Mintobay is a fashion e-commerce platform offering trendy clothing and accessories through its brands: IVOC, Bene Kleed and Ura Street
How does Mintobay ensure fast delivery?
Mintobay offers same day Fashion delivery in Bangalore, allowing customers to receive their orders in the same day.
What is the Try-and-Buy service?
Customers can try on their purchases at home and exchange items immediately if needed, with the option to choose multiple sizes for the perfect fit.
How does the #NotOldYet Recycling Program work?
Mintobay picks up old clothes for free, recycles them for a better world, and rewards customers with discount coupons for their next purchase.
Are Mintobay’s practices focused on sustainability?
Yes! From electric vehicle deliveries, Try and Buy to eco-friendly programs like #NotOldYet, Mintobay is committed to sustainability.
