In today’s rapidly evolving digital world, there is a need for innovative digital techniques that can help people directly. With the help of advanced digital tools, enhanced strategies, and targeted performance marketing, brands can connect more effectively with their audiences, drive measurable results, and achieve sustainable growth. Gradient Eye was founded by Vinit Faria and Chirag Jain, who wanted to provide needed integration for a disjointed digital marketing landscape.
Looking for a digital partner, many brands, especially (D2C) direct-to-consumer businesses, faced the fact that there was no one worthy of becoming their exclusive partner. Vinit and Chirag aimed at creating the Ad Tech Agency that responded to the vision of implementing digital techniques into traditional marketing strategies.
Their mission was to transform into a 360-digital solution provider for the D2C brands of all proportions.
Gradient Eye was born to address those problems that brands encountered in the highly sophisticated digital world with small advertising budgets. Both founders drew their skills together on account management and software development to start an agency that offers both account management and digital services to clients.
The Founders: A Perfect Synergy
When intellect meets insight, something magical happens and that’s what defines Gradient Eye.
Founded by college friends Vinit Faria and Chirag Jain, the duo has shared a strong friendship for 15 years, building a strong partnership based on trust and shared vision.
With 10 years of experience in business development and tech innovation, Vinit focuses on account and business development, while Chirag, a black belt in tech solutions, ensures the scalability and effectiveness of their work. Together, they have created Gradient Eye, a company driven by a culture of high performance and client-focused technology solutions.
Building the Dream Team
Both Vinit and Chirag, the founders of Gradient Eye, recognized that the hiring process was a key to actualizing the firm’s vision. Thus, this idea of bringing together creative thinkers and technology geeks as a ‘dream team’ working towards the goal of bringing the best services and advancements is actually workable.
The Business Model: Diverse Revenue Streams
Gradient Eye operates with a dual identity as both an agency and a tech enabler, establishing multiple revenue streams. By enhancing e-commerce sales management and marketing, they drive direct sales for client brands.
Their logistics partnerships ensure seamless delivery services, while credit facilities simplify transactions for clients. This diverse business strategy allows Gradient Eye to help clients of all scales, providing specially designed solutions that align with their needs and financial capabilities.
Services Offered by Gradient Eye
As a holistic SEO services company, Gradient Eye has a comprehensive service list that addresses every digital marketing process and online image regulation. Their services include:
- Web Platform Development: different types of websites and even online stores of various businesses intended for constant scaling, high-level security and effective work
- E-Commerce Solutions: comprehensive e-commerce solutions, guarantee of proper work and high sales rates
- Mobile App Creation: Easy-to-use mobile apps empowered by the business’s needs and crafted to attract user’s attention on mobile platforms.
- Online Marketing: Detailed SEO approaches for optimising organic traffic and improving search engine results page ranking
- Performance marketing is accurate and calculated digital marketing that is used with the aim to drive specific performances and the highest ROI.
- Retention Marketing: Activities that are directed towards maintaining the customer’s ongoing business.
Omni-Channel Methodology for Total Digital Change
Gradient Eye uses an omnichannel approach thought to provide maximum digital communication for clients. Rather than a standalone approach to different marketing locations, they coordinate a proper marketing strategy on social media, e-mail, search, and other platforms.
This provides numerous benefits, like reaching the target consumer at different points of intersection, which maximises the reach. This also leads to smart management of budgets for various channels and their costs to revenue ratio.
The Omni-Channel concept helps Gradient Eye to achieve lasting success for various customer portfolios.
Overcoming Scaling Challenges
During the first two years of operation, Gradient Eye grew very rapidly, and the two founders, Vinit and Chirag, were struggling with managing an expanding business. The first thing that had to be done was to build out a team.
First, Gradient Eye focused on the referral strategy and LinkedIn alone to directly reach out to clients such as the brand manager, founder, and technology partner. This created a first point of entry; however, they are still on the lookout for other ways to get the information out there since the firm heavily expands.
Vision to Change the Future of Ad Tech
The company aims at becoming the leader in the ad tech industry and setting new benchmarks for the whole world. Thus, Gradient Eye is dedicated to offering a valuable and innovative service to meet the challenges of D2C brands.
Some More Stories
Conclusion: The Future filled with Opportunities
When it comes to explosive growth and the importance of an online presence in today’s business environment, Gradient Eye is truly a shining star. Being an Omni-Channel agency, talking about proprietary and efficient services, and focusing on providing only the best for clients, Vinit Faria and Chirag Jain have established more than just ad tech agency; they have developed a tool for business success in the modern world.
The journey of Gradient Eye also shows the path to other entrepreneurs and businesses wishing to achieve sustainable growth with the help of digital technologies. The path is not easy, but with this vision, knowledge, and passion, Gradient Eye has all the potential to become one of the world’s leading ad tech companies.
Frequently Asked Questions (FAQs)
Who are the founders of Gradient Eye?
The company was founded by Vinit Faria and Chirag Jain.
What is the vision of the Gradient Eye?
The vision of Gradient Eye aims at becoming the leader in the ad tech industry and setting new benchmarks for the whole world.
What are the services provided by the Gradient Eye?
The services provided are E-Commerce Solutions, mobile app development, digital marketing, etc.
What is Omni-Channel Methodology?
The Omni channel Methodology is where it is totally client-focused work. To reach the customers efficiently.
F
