The Whole Truth (TWT) is a Mumbai-based health food brand that focuses on clean and natural ingredients. The company recently raised $15 million in Series C funding, led by European investor Sofina. Other investors, include Z47, Peak XV Partners, and Sauce.VC also participated. TWT was founded in 2019 by Shashank Mehta and offers products like protein bars, peanut butter, and dark chocolate. The new funds will help TWT expand manufacturing, hire more employees, and launch new products. TWT aims to provide honest, healthy food and educate consumers about ingredients and nutrition.
What is The Whole Truth?
The Whole Truth (TWT) is an Indian health food brand based in Mumbai that focuses on clean-label products. It was founded in 2019 by Shashank Mehta, a former Unilever marketer. The brand aims to provide food without artificial additives, preservatives, or hidden ingredients.
TWT’s product range includes protein bars, peanut butter, dark chocolates, muesli, and energy balls. It is known for its transparency, clearly listing ingredients and educating consumers about food labels. The company has gained investor support and recently raised $15 million in Series C funding to expand its operations and introduce new products.
Why is This Funding Significant?
The $15 million Series C funding is a major milestone for The Whole Truth (TWT), enabling the brand to expand its in-house manufacturing, launch new products, and strengthen its team. This investment boosts TWT’s market valuation to around $250 million, reflecting strong investor confidence in its growth potential.
The funding also highlights the rising demand for clean-label and healthy food products in India’s $40 billion packaged food market. With increasing competition from brands like Yoga Bar and OZiva, this capital infusion gives TWT a competitive edge to innovate and attract a wider audience beyond fitness enthusiasts.
Moreover, the support from investors like Sofina and Z47 reinforces TWT’s mission to bring transparency to the food industry and restore consumer trust.
How Will the Funds Be Used?
The funds from the $15 million Series C round will be used to expand The Whole Truth (TWT)’s operations in multiple ways. A significant portion will go toward scaling in-house manufacturing, allowing the company to maintain quality control and meet increasing consumer demand. TWT also plans to use the capital for hiring new talent to strengthen its team and support growth.
Additionally, the company aims to diversify its product range, introducing new clean-label offerings to cater to a broader audience beyond fitness enthusiasts. This investment will help TWT expand its reach in India’s growing health food market while staying committed to transparency and quality.
Founders’ Perspective
The Whole Truth (TWT) was founded in 2019 by Shashank Mehta, a former Unilever marketer, who started the brand to bring honesty and transparency to the packaged food industry. Mehta’s vision for TWT goes beyond selling products—he aims to educate consumers about real nutrition and expose misleading food labels.
With this funding, Mehta and his team aim to strengthen TWT’s position in the health food industry while staying committed to transparency and integrity in nutrition.
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Key Takeaways
- Successful Fundraising – TWT raised $15 million in Series C funding, led by Sofina, with participation from existing investors like Z47, Peak XV Partners, and Sauce.VC.
- Strong Market Position – With this funding, TWT’s estimated valuation has grown to $250 million, showing strong investor confidence and demand for clean-label nutrition.
- Expansion Plans – The funds will be used for in-house manufacturing expansion, hiring, and launching new product categories, helping TWT scale operations.
- Founder’s Vision – Shashank Mehta, the founder, sees TWT as more than a brand, stating, “We are leading a movement to restore trust in food.” His mission is to offer honest, clean, and nutritious food products.
- Rising Health Food Demand – The funding highlights the growing investor interest in India’s $40 billion health food market, where TWT competes with brands like Yoga Bar, OZiva, and True Elements.
Conclusion:
The Whole Truth (TWT) has emerged as a strong player in India’s growing health food market, driven by its commitment to transparency and clean-label nutrition. With the recent $15 million Series C funding, the brand is set to expand its manufacturing, product range, and team, strengthening its market presence.
Founder Shashank Mehta envisions TWT not just as a brand but as a movement to restore trust in food. As consumer demand for healthy, honest food increases, TWT is well-positioned to innovate, scale, and reach a wider audience, making clean eating accessible to more people across India.
More Honesty, More Nutrition—Bigger, Better TWT!
