There were a lot of bedtime stories, stories that our grandparents used to recite to us with a hidden moral to them. Do you remember some of it? Of Course, you do! Some moments can fade away but cannot be deleted ever. After the era of stories, we indulged ourselves in a morning-to-night cartoon routine.
Tom & Jerry, Powerpuff Girls and so the list goes on and on. We remember the characters, the plot scenes, and the theme music of such cartoons as well. See how deeply it is infested in our minds.
But then life happened and we all grew up. But, what if I say that there is a way to relive those fun cartoon characters, to relive the stories of that show that too in your accessories and clothing?
Thela Gaadi has made this dream come true. The simplicity and happiness that this start-up has spread over in making you connect to your childhood daily, is something worthy to read and know about.
Thela Gaadi’s Journey
| Name | Thela Gaadi |
| Founder’s name | Kapil Garg |
| Company size | 2-10 employees |
| Industry | Retail Apparel and Fashion |
| Funds Raised | 20 lakhs |
The accessory market in India hasn’t evolved as fast as the rest of the world. Here in India, things look good but do not justify the quality as most of the fashion accessories products are fresh.
Thela Gaadi is a homegrown brand for socks & accessories. It is a tribute to our childhood moments that we have shared with enthusiasm, excitement, and creativity. Their products will fill your home with abundant brightness, happy memories, and creative energy. Their fashion accessories are gender neutral, body positive, long-lasting, and made using sustainable
yarns and fabrics which are proudly ‘Made in India.’ A brand for socks? It clicked your mind as well as how it is possible. But it clicked Kapil Garg’s mind long back.
Lookout for a journey of inner happiness and peace
Kapil Garg pursued a BE in Computer Science from PICT (Pune) and worked in multiple companies in the Healthcare, Defence, and ed-tech domains for 8 years.
Since childhood, he was always fond of wearing colours but during his corporate years, he used to wear formal. Everyone looked the same with a white or blue shirt and dark pants. He was looking for something that could bring him out.
One day while getting ready for his office, he constantly looked at his dark grey socks, and with a sad face he asked himself, ‘Can these socks be colourful and more chirpy?’ Why not, he answered back. He searched for them online and offline but could not find the desired colours and designs and then that thought passed.
After a year or so he went for a holiday and while visiting a local market there he saw socks lying in front of him with the kind of designs and colours he was then looking for. He immediately grabbed them and started wearing them to his office.
The colours of the socks made him stand out from the crowd as they brought his inside out – the funnier, carefree, colourful, happy him.
But this did not last longer as the material of the sock wasn’t good and it was kind of a gimmick to attract tourists. This was how the seed for Thela Gaadi was sown. It’s been two years now and the vision has become to make it India’s 1st integrated accessory brand for Kapil and his team.
Quirky style collections with Thela Gaadi
It is popularly known for its funky socks collection that cater to all personalities, ages, and preferences. If somebody is a lover of vibrant colours or cartoon characters, this is a sock paradise.
- Thela Gaadi designed each pair to inject a hint of fun and playfulness into our wardrobe.
- From timeless classic characters to beloved modern favourites, their socks enable us to embrace our inner child without compromising on style.
- Their funky socks are for everyone! Both men and women can revel in the joy of their unisex collection. They believe that quirky and colourful designs should be enjoyed by all.
- Other than socks, Thela Gaadi deals with different varieties as well, like, boxers hots, eye masks, and tote bags.
Some More Stories
Expressive approach to doing business by Thela Gaadi
When we just listen to our instincts and work upon what we cherish, admire, and make us happy, it becomes fluent to find passion in it and convert it into something productive and smart.
Kapil and his team just identified our joyful needs and are on the verge of starting a happy cult of young fellows who still want to be attached to the inner child and freedom to wear what they like. Thela Gaadi ensures the extension of our personality, adding a touch of humour and fun to daily life. Every product that they offer is proudly made right here in India. They support local craftsmanship and sustainability.
Frequently Ask Questions (FAQs)
1. How has been the journey so far for Thela Gaadi?
They have got decent traction, the firm has grown 3x every year in the last 3 years and have sold more than 3 lac pairs of socks till date. More than 90% of the sales comes through Thela Gaadi’s website.
2. From where does Thela Gaadi operates from?
It is based out of Jaipur, Rajasthan.
3. What is the main problem that this venture is solving?
It enables Genz’s and Millenials to express themselves and feel more confident through their fashion accessories.
4. How do Thela Gaadi generates revenue basically?
Through their website, marketplaces and popups, revenue generation takes place
5. What is the business model that they follow?
B2B and D2C business model.
