Introduction
India has witnessed a significant rise in coffee consumption over the past decade. From being predominantly a tea-drinking nation, urbanization, changing lifestyles, and the emergence of café culture have driven the growth of the coffee market. Today, India is home to a variety of coffee brands that cater to diverse tastes, from instant coffee to premium artisanal brews.
This blog highlights the top 10 coffee brands in India for 2024 based on taste, quality, availability, customer preference, market share, and revenue data.
Indian Coffee Industry Insights
The Indian coffee industry has grown steadily, driven by:
- Rise of Cafe Culture: Popular chains like Starbucks and Café Coffee Day have changed the coffee landscape.
- Artisanal Brands: Growing demand for freshly brewed and single-origin coffee has given rise to premium artisanal brands.
- Export Market: India is among the top 10 coffee exporters globally, with states like Karnataka, Kerala, and Tamil Nadu leading production.
- Digital Shopping: Online platforms have made high-quality coffee more accessible to Indian consumers.
According to industry data, India’s coffee consumption is expected to grow at 7.5% CAGR by 2026, reflecting a booming market for both instant and specialty coffees.
The Indian coffee market is estimated to reach ₹12,000 crores by 2025, with a significant contribution from premium brands and growing cafe culture.
Top 10 Coffee Brands in India (2024)
1. Nescafe
Nescafe remains one of the most popular coffee brands in India, offering affordability and convenience. From instant coffee to premium variants, Nescafe caters to every coffee lover.
| Feature | Details |
| Type | Instant Coffee, Gold Blend, Cappuccino |
| Price Range (per 100g) | ₹190 – ₹350 |
| Market Share (India) | 35% |
| Annual Revenue | ₹2,500 crores |
| Best for | Instant Coffee Lovers |
| Availability | Widely available online and offline |
Nescafe is trusted for its consistent taste, massive distribution network, and ease of preparation, making it a household favorite across India.
2. Bru Coffee
Bru competes head-to-head with Nescafe and enjoys a loyal customer base for its rich and flavorful instant coffee.
| Feature | Details |
| Type | Instant Coffee, Bru Gold |
| Price Range (per 100g) | ₹170 – ₹300 |
| Market Share (India) | 28% |
| Annual Revenue | ₹1,800 crores |
| Best for | Budget-Friendly Coffee Drinkers |
| Availability | Available in supermarkets and online |
Bru’s strong aroma and affordability make it a preferred choice for daily coffee drinkers, especially in middle-income households.
3. Blue Tokai Coffee Roasters
Blue Tokai leads the artisanal coffee revolution in India with its high-quality, freshly roasted coffee sourced directly from Indian farms.
| Feature | Details |
| Type | Single-Origin, Espresso, Filter Coffee |
| Price Range (per 100g) | ₹325 – ₹650 |
| Market Share (India) | 10% |
| Annual Revenue | ₹350 crores |
| Best for | Specialty Coffee Enthusiasts |
| Availability | Online & Café Chains |
Blue Tokai’s focus on transparency and direct sourcing from Indian coffee estates makes it the go-to brand for artisanal coffee lovers.
4. Davidoff Coffee
Davidoff is a premium international coffee brand that has gained popularity in India for its luxurious blends and refined taste.
| Feature | Details |
| Type | Instant Coffee, Espresso |
| Price Range (per 100g) | ₹450 – ₹800 |
| Market Share (India) | 8% |
| Annual Revenue | ₹300 crores |
| Best for | Premium Coffee Drinkers |
| Availability | Online and Luxury Retail Stores |
For coffee connoisseurs, Davidoff offers an unmatched smooth and aromatic experience, making it a top choice in the premium segment.
5. Tata Coffee
A trusted Indian brand, Tata Coffee offers a range of products, including instant and roasted coffee powders.
| Feature | Details |
| Type | Instant Coffee, Roast & Ground |
| Price Range (per 100g) | ₹200 – ₹350 |
| Market Share (India) | 12% |
| Annual Revenue | ₹1,000 crores |
| Best for | Daily Coffee Drinkers |
| Availability | Widely available in India |
Tata Coffee stands out for its quality, affordability, and strong distribution, especially in southern India.
6. Sleepy Owl Coffee
Sleepy Owl is a leading player in India’s ready-to-drink and cold brew coffee segment.
| Feature | Details |
| Type | Cold Brew, Ready-to-Drink, Brew Bags |
| Price Range (per 100g) | ₹350 – ₹600 |
| Market Share (India) | 6% |
| Annual Revenue | ₹250 crores |
| Best for | Cold Brew Lovers |
| Availability | Online and Retail Chains |
Sleepy Owl’s innovative packaging and cold brews make it highly popular among younger coffee enthusiasts.
7. Starbucks India
Starbucks India, in partnership with Tata, has made premium café experiences widely accessible.
| Feature | Details |
| Type | Café Experience, Packaged Coffee |
| Price Range (per 100g) | ₹400 – ₹700 |
| Market Share (India) | 7% |
| Annual Revenue | ₹800 crores |
| Best for | Cafe Enthusiasts |
| Availability | Cafe Outlets & Online |
Starbucks offers rich premium roasts, redefining India’s coffee culture with its café chain presence.
8. Cafe Coffee Day (CCD)
CCD is a pioneer in India’s caf culture and offers packaged coffee for home consumption.
| Feature | Details |
| Type | Roast & Ground Coffee, Instant |
| Price Range (per 100g) | ₹200 – ₹400 |
| Market Share (India) | 6% |
| Annual Revenue | ₹700 crores |
| Best for | Cafe Regulars |
| Availability | Cafe Outlets & Online |
CCD’s affordable packaged coffee delivers a café-like experience at home, appealing to budget-conscious consumers.
9. Continental Coffee
Continental Coffee is an emerging brand known for its strong instant coffee and blends.
| Feature | Details |
| Type | Instant Coffee, Blended Variants |
| Price Range (per 100g) | ₹150 – ₹300 |
| Market Share (India) | 5% |
| Annual Revenue | ₹400 crores |
| Best for | Budget Coffee Consumers |
| Availability | Supermarkets & Online |
Continental Coffee combines quality and affordability, gaining traction among first-time coffee drinkers.
10. Hatti Kaapi
Hatti Kaapi is a traditional South Indian filter coffee brand popular for its authentic flavor.
| Feature | Details |
| Type | South Indian Filter Coffee |
| Price Range (per 100g) | ₹200 – ₹400 |
| Market Share (India) | 3% |
| Annual Revenue | ₹200 crores |
| Best for | Filter Coffee Lovers |
| Availability | Cafes & Online |
Hatti Kaapi delivers the nostalgic taste of South Indian coffee, making it a favorite among traditional coffee drinkers.
Comparative Study of Top Coffee Brands
| Brand | Type | Price (100g) | Market Share | Annual Revenue |
| Nescafé | Instant Coffee | ₹190 – ₹350 | 35% | ₹2,500 crores |
| Bru | Instant Coffee | ₹170 – ₹300 | 28% | ₹1,800 crores |
| Blue Tokai | Specialty Coffee | ₹325 – ₹650 | 10% | ₹350 crores |
| Davidoff | Premium Instant | ₹450 – ₹800 | 8% | ₹300 crores |
| Tata Coffee | Roast & Instant Coffee | ₹200 – ₹350 | 12% | ₹1,000 crores |
| Sleepy Owl | Cold Brew & Specialty | ₹350 – ₹600 | 6% | ₹250 crores |
| Starbucks India | Premium Packaged & Cafe | ₹400 – ₹700 | 7% | ₹800 crores |
| CCD | Roast & Instant Coffee | ₹200 – ₹400 | 6% | ₹700 crores |
| Continental Coffee | Instant Coffee | ₹150 – ₹300 | 5% | ₹400 crores |
| Hatti Kaapi | South Indian Filter | ₹200 – ₹400 | 3% | ₹200 crores |
Conclusion
India’s coffee market is vibrant, catering to all segments of consumers, from budget-friendly instant coffee to luxurious artisanal brands. Whether you are a fan of traditional South Indian filter coffee or love experimenting with cold brews, there is something for everyone. The brands listed here not only deliver on quality but also offer rich and aromatic experiences backed by growing market demand and strong financial performance.
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Frequently Asked Questions
Which coffee brand is the most affordable in India?
Bru and Nescafe offer some of the most affordable options for instant coffee lovers.
What is the best coffee for cold brews?
Sleepy Owl and Blue Tokai are excellent choices for cold brews.
Which coffee is best for South Indian filter coffee?
Hatti Kaapi is the most popular choice for authentic South Indian filter coffee.
What is the price range of premium coffee brands in India?
Premium brands like Davidoff and Starbucks range between ₹400 – ₹800 per 100g.
Where can I buy specialty coffee in India?
Specialty coffee brands like Blue Tokai and Sleepy Owl are available online and in select cafes.
Specialty coffee brands like Blue Tokai and Sleepy Owl are available online and in select cafes.
