Are you looking to connect with people and stay updated on the latest trends in India? Social media apps are a great way to do just that. In this article, we will be exploring the top 10 Indian social media apps that are making waves in the digital world. From connecting with friends and family to staying informed on current events and entertainment, these apps have something for everyone.
India is home to a vibrant and diverse culture, and its social media apps reflect this. You’ll find a range of options that cater to different interests and needs. Whether you’re looking for a platform to share your thoughts and ideas, or a place to discover new content, you’re sure to find an app that fits the bill.
In this blog we will be counting down the Top 10 Indian social media apps, highlighting their unique features and what makes them stand out. We’ll be looking at factors such as user base, engagement, and content offerings to determine which apps make the cut.
So, whether you’re a seasoned social media user or just getting started, this topic is a great resource for discovering the best Indian social media apps. Get ready to connect, engage, and stay informed with these top Indian social media apps.
TOP 10 Social Media Apps in India:
Given Below are Some of the Best Social Media Apps available in the Indian Market that are gaining Popularity:
1. ShareChat
| Parameter | Details |
| Founded in | May 2015 |
| Founder(s) | Farid Ahsan, Ankush Sachdeva, and Bhanu Pratap Singh |
| Headquarters | Bengaluru, India |
| Type of app | Social media and messaging |
| Key features | Multilingual support, video sharing, chat, status updates, and news |
| Number of users | Over 160 million |
With over 160 million users, ShareChat is one of the most popular social media apps in India. The app is available in 15 languages and allows users to share videos, images, and text posts. ShareChat’s success can be attributed to its focus on local content and language support, making it accessible to millions of Indians who are not comfortable with English.
Key Features of ShareChat:
- Supports 15 regional languages, making it accessible to a wider audience in India
- Allows users to share images, videos, and text with others in their network
- Offers a vast collection of entertaining and informative content
- Standout feature: Strong focus on regional content and language support
2. TikTok (now called “TickTock”)
| Parameter | Details |
| Founded in | September 2016 |
| Founder(s) | Zhang Yiming |
| Headquarters | Beijing, China |
| Type of app | Social media and video sharing |
| Key features | Short-form videos, filters, effects, and music |
| Number of users | Over 1 billion |
TikTok, which was owned by Chinese company ByteDance, was one of the most popular social media apps in India before it was banned in June 2020 due to security concerns. However, the app’s popularity led to the creation of several Indian alternatives, such as Mitron, Chingari, and Roposo. These apps allow users to create and share short-form videos with music, filters, and effects.
Key Features of TikTok:
- Short-video platform with a wide range of creative tools and effects
- Personalized “For You” page to discover new and relevant content
- Active creator community and regular challenges to engage users
- Standout feature: Seamless blend of creativity, music, and community
3. Helo
| Parameter | Details |
| Founded in | 2017 |
| Founder(s) | Toutiao (ByteDance) |
| Headquarters | Beijing, China |
| Type of app | Social media and messaging |
| Key features | Multilingual support, video sharing, chat, status updates, and news |
| Number of users | Over 50 million |
Helo is another social media app that focuses on local content and language support. The app is available in 14 Indian languages and allows users to share videos, images, and text posts. Helo’s user base is primarily made up of users from small towns and rural areas, who appreciate the app’s focus on regional content.
Key Features of Helo:
- Social media app that supports 14 Indian languages.
- Offers interactive and engaging content, including quizzes, polls, and jokes.
- Strong focus on regional content and user-generated content.
- Standout feature: Wide range of regional language support and user-friendly interface.
4. Hike Messenger
| Parameter | Details |
| Founded in | December 2012 |
| Founder(s) | Kavin Bharti Mittal |
| Headquarters | New Delhi, India |
| Type of app | Messaging |
| Key features | Chat, stickers, video and voice calls, and games |
| Number of users | Over 100 million |
Hike is a messaging app that was launched in 2012 and has since grown to become one of the most popular social media apps in India. The app offers features such as video calling, file sharing, and games. Hike’s unique selling point is its “HikeMoji” feature, which allows users to create personalized avatars that can be used in conversations.
Key Features of Hike Messenger:
- All-in-one messaging app with a focus on privacy and security
- Features a built-in wallet and mobile recharge options
- Offers a wide range of stickers and emojis for enhanced messaging experience
- Standout feature: Integration of wallet and messaging in a single app
5. Bigo Live:
| Parameter | Details |
| Founded in | March 2016 |
| Founder(s) | David Li |
| Headquarters | Singapore |
| Type of app | Live streaming and social media |
| Key features | Live streaming, video calls, and gaming |
| Number of users | Over 200 million |
Bigo Live is a live-streaming app that allows users to broadcast themselves to a global audience. The app is popular in India, with millions of users creating and watching live content. Bigo Live offers features such as virtual gifts, live interactions, and real-time translation, making it a popular choice for users who want to connect with people from different cultures.
Key Features of Bigo Live:
- Live streaming platform for sharing moments, talent, and connecting with friends.
- Virtual gifts for supporting and appreciating content creators.
- Offers games and quizzes for users to engage with each other.
- Standout feature: Diverse and interactive live streaming experience.
6. Josh
| Parameter | Details |
| Founded in | 2020 |
| Founder(s) | VerSe Innovation (parent company of ShareChat) |
| Headquarters | Bengaluru, India |
| Type of app | Short-form video sharing |
| Key features | Filters, effects, music, and video editing tools |
| Number of users | Over 10 million |
Josh is a short-video platform that was launched in 2020 by VerSe Innovation, the parent company of ShareChat. The app aims to fill the gap left by TikTok’s ban and offers features such as video editing, filters, and effects. Josh’s user base is primarily made up of young users who are looking for a platform to showcase their creativity and talent.
Key Features of Josh:
- Short-video platform with a focus on Indian content and creators
- Features top celebrities, influencers, and musicians
- Offers a wide range of video editing tools and effects
- Standout feature: Strong focus on Indian content creators and entertainment
7. Moj
| Parameter | Details |
| Founded in | June 2020 |
| Founder(s) | ShareChat |
| Headquarters | Bengaluru, India |
| Type of app | Short-form video sharing |
| Key features | Filters, effects, music, and video editing tools |
| Number of users | Over 50 million |
Moj is another short-video platform that was launched in 2020, this time by ShareIt, a file-sharing app. The app offers features such as video editing, filters, and effects, and has gained popularity among young users. Moj’s unique selling point is its integration with ShareIt, which allows users to easily share their videos with their contacts.
Key Features of Moj:
- Short-video platform with a focus on creative expression and entertainment
- Personalized “For You” page for content discovery
- Features a built-in camera with effects and filters
- Standout feature: Fast-growing platform with a strong focus on creative expression
8. Bolo Indya
| Parameter | Details |
| Founded in | 2019 |
| Founder(s) | Varun Saxena and Amit Hooda |
| Headquarters | Gurgaon, India |
| Type of app | Video sharing and social media |
| Key features | User-generated videos, Q&A sessions, and live streaming |
| Number of users | Over 5 million |
Bolo Indya is a vernacular social media platform that focuses on local content and language support. The app is available in 14 Indian languages and allows users to share videos, images, and text posts. Bolo Indya’s user base is primarily made up of users from small towns and rural areas, who appreciate the app’s focus on regional content.
Key Features of Bolo Indya:
- Video-based learning platform for acquiring new skills and knowledge
- Features expert-led sessions, quizzes, and certificates
- Offers content in multiple languages, including English and Hindi
- Standout feature: Comprehensive and interactive learning experience
9. Chingari
| Parameter | Details |
| Founded in | 2018 |
| Founder(s) | Sumit Ghosh, Deepak Salvi, Biswatma Nayak, and Siddharth Gautam |
| Headquarters | Mumbai, India |
| Type of app | Short-form video sharing |
| Key features | Filters, effects, music, and video editing tools |
| Number of users | Over 70 million |
Chingari is a short-video platform that was launched in 2018. The app offers features such as video editing, filters, and effects, and has gained popularity among young users. Chingari’s unique selling point is its “gamification” feature, which allows users to earn rewards for creating and sharing content.
Key Features of Chingari:
- Short-video platform with a focus on user-generated content and social engagement
- Features a range of video editing tools and effects
- Offers a news feed and chat feature for staying connected with others
- Standout feature: User-centric approach and community-driven content
10. Rizzle
| Property | Details |
| Founded in | 2019 |
| Founder(s) | Srinivasa Rao Maturi |
| Headquarters | Mountain View, California, USA |
| Type of app | Short-video sharing |
| Key features | Short-form videos, music and sound effects, filters and effects, collaborative videos |
Rizzle is a short-video platform that was launched in 2019 by US-based company Zash Global Media and Entertainment. The app offers features such as video editing, filters, and effects, and has gained popularity among young users. Rizzle’s unique selling point is its “web series” feature, which allows users to create their own web series and share it with their followers.
Key Features of Rizzle:
- Short-video platform with a focus on storytelling and creativity
- Offers a range of creative tools, including multi-clip editing and green screen
- Features a “Watch Together” feature for synchronized watching experience
- Standout feature: Emphasis on storytelling and collaborative viewing experience
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Wrapping Up:
India’s social media landscape boasts a diverse array of platforms catering to various interests and linguistic preferences. From ShareChat’s regional focus to TikTok alternatives like Chingari and Moj, these apps offer users opportunities for creativity, connection, and entertainment. With a blend of innovative features and localized content, these top Indian social media apps continue to shape digital engagement and cultural expression in the country.
Frequently Asked Questions(FAQS)
What are Indian social media apps?
Indian social media apps are platforms designed and developed in India or with a strong focus on catering to the Indian audience. These apps often offer features and content that resonate with Indian users, including regional language support, culturally relevant content, and a diverse range of functionalities.
Why are Indian social media apps gaining popularity?
Indian social media apps are gaining popularity due to several factors, including their focus on regional languages, culturally relevant content, and tailored features for the Indian audience. Additionally, the ban on certain international platforms has led to increased interest and adoption of homegrown alternatives.
What types of content can I find on Indian social media apps?
Indian social media apps offer a wide range of content, including videos, images, text posts, live streams, and more. Users can discover content related to entertainment, news, lifestyle, education, and various other topics, often presented in multiple languages to cater to diverse preferences.
Are Indian social media apps safe to use?
Like any other social media platform, the safety and security of Indian social media apps depend on various factors, including the app’s privacy policies, data handling practices, and user behavior. It’s essential to review the app’s terms of service and privacy settings to ensure a safe and secure experience.
Can I monetize my content on Indian social media apps?
Some Indian social media apps offer monetization opportunities for content creators, such as through ad revenue sharing, virtual gifts, brand partnerships, and sponsored content. However, the specific monetization options may vary from one platform to another, so it’s essential to explore each app’s features and guidelines.
