Introduction
Shaving is more than just a grooming routine; it’s a personal ritual that defines the beginning of many men’s (and women’s) days. With evolving preferences and increasing awareness about personal grooming, the Indian grooming market has seen significant growth.
According to recent reports, the men’s grooming market in India is projected to reach $3.3 billion by 2030, growing at a CAGR of 11%. This surge is driven by changing lifestyles, urbanization, and the rising influence of social media on grooming standards.
In this blog, we bring you the top shaving brands in India, helping you make an informed choice for that perfect shave every time.
Industry Insights
- Market Size & Growth: The men’s grooming industry in India was valued at $1.4 billion in 2022 and is expected to double by 2030.
- Key Drivers:
- Increased disposable incomes.
- Rising preference for premium grooming products.
- Influence of celebrity endorsements and digital marketing.
- Consumer Preferences:
- 80% of urban Indian men prioritize grooming as part of their daily routine.
- Natural and eco-friendly products are gaining popularity among millennials.
- Dominant Product Categories:
- Razors and trimmers hold the largest share at 45% of the market.
- Shaving creams, foams, and gels make up 30% of the segment.
- Emerging Trends:
- Growth of subscription-based shaving kits.
- Customizable grooming solutions tailored for different skin types and needs.
Top 10 Shaving Brands in India
Let’s read about the top shaving brands in India that are setting benchmarks in quality, innovation, and customer satisfaction.
- Gillette
- Bombay Shaving Company
- Beardo
- The Man Company
- Park Avenue
- Viking’s Blade
- Ustraa
- Philips
- Super-Max
- Kaiv
1. Gillette
Gillette is a household name in Top Shaving Brands in India, synonymous with shaving excellence. Known for its innovative razors and blades, the brand caters to diverse grooming needs.
- Popular Products: Gillette Mach3, Fusion ProGlide, and Gillette Foamy Shaving Cream.
- Why Choose Gillette : Advanced blade technology, ergonomic designs, and a variety of options for all skin types.
| Attribute | Details |
| Year Founded | 1901 |
| Founder | King C. Gillette |
| Global Revenue | ₹91,300 crore (2023, parent company P&G) |
| Parent Company | Procter & Gamble (P&G) |
| Availability | 100+ countries, including widespread in India |
Did you know?
King C. Gillette, the founder, revolutionized shaving by inventing the disposable safety razor in 1901, making shaving safer and more accessible for men globally.
2. Bombay Shaving Company
This Top Shaving Brands has redefined grooming with its premium yet affordable range of products. Bombay Shaving Company focuses on natural ingredients and offers a complete shaving kit for enthusiasts.
- Popular Products: Precision Safety Razor, Charcoal Shaving Foam, and Aftershave Balm.
- Why Choose Bombay Shaving Company : Perfect for sensitive skin, stylish packaging, and value-for-money kits.
| Attribute | Details |
| Year Founded | 2015 |
| Founder | Shantanu Deshpande |
| Revenue | ₹75 crore (2023) |
| Unique Offering | Natural ingredients and affordable premium kits |
| Indian Presence | Available online and in select retail stores |
Did you know?
The Bombay Shaving Company the growing the Top Shaving Brands in India was inspired by global luxury shaving brands but focused on creating premium grooming kits at competitive prices for Indian consumers.
3. Beardo
While primarily known for beard care, Beardo also excels in shaving products. This brand is ideal for individuals who like to experiment with their grooming styles.
- Popular Products: Beardo Shaving Gel, Beard & Hair Growth Oil, and Beardo Razor Set.
- Why Choose Beardo : Versatility in grooming, focus on men’s skincare, and trendy product lines.
| Attribute | Details |
| Year Founded | 2015 |
| Founders | Ashutosh Valani and Priyank Shah |
| Revenue | ₹200+ crore (2023, acquired by Marico) |
| Parent Company | Marico Limited |
| Focus Areas | Beard grooming, shaving, and skincare products |
Did you know?
Beardo started as a beard care brand but quickly expanded to shaving products, tapping into India’s rapidly growing male grooming market.
4. The Man Company
The Man Company, the Top Shaving Brands emphasizes chemical-free, natural grooming solutions. Their shaving essentials combine luxury with practicality.
- Popular Products: Moroccan Argan Oil Shaving Cream, Safety Razors, and Post-Shave Mist.
- Why Choose The Man Company : Environmentally friendly, premium ingredients, and long-lasting performance.
| Attribute | Details |
| Year Founded | 2015 |
| Founders | Hitesh Dhingra, Rohit Chawla, and Parvesh Bareja |
| Revenue | ₹70 crore (2023) |
| USP | All-natural, cruelty-free grooming solutions |
| Target Market | Premium urban men |
Did you know?
Co-founder Hitesh Dhingra founded The Man Company after noticing the lack of all-natural grooming solutions tailored specifically for Indian men.
5. Park Avenue
An iconic name in Indian Top Shaving Brands, Park Avenue offers budget-friendly yet effective shaving products.
- Popular Products: Park Avenue Shaving Cream, Aftershave Lotion, and Shaving Brushes.
- Why Choose Park Avenue : Widely available, classic fragrances, and affordability.
| Attribute | Details |
| Year Founded | 1986 |
| Parent Company | Raymond Group |
| Revenue | ₹6,800 crore (2023, Raymond Group) |
| USP | Budget-friendly grooming essentials |
| Distribution | Pan-India retail and online presence |
Did you know?
Park Avenue the best Top Shaving Brands, owned by Raymond Group, was one of the first Indian brands to introduce grooming products specifically designed for men in the 1980s.
6. Viking’s Blade
For those who admire vintage designs and precision tools, Viking’s Blade is a perfect choice. Known for its craftsmanship, this brand has a niche fanbase in Top Shaving Brands in India.
- Popular Products: Chieftain Safety Razor and Luxury Shaving Kits.
- Why Choose Viking’s Blade : Superior build quality, old-school appeal, and smooth shaving experience.
| Attribute | Details |
| Year Founded | 1985 |
| Founder | Julian Vue |
| Revenue | $25 million globally (2023) |
| Specialty | Vintage-style razors and premium kits |
| Indian Market | Available online via e-commerce platforms |
Did you know?
Viking’s Blade founder Julian Vue was inspired by his grandfather’s vintage shaving tools when designing the brand’s iconic razors.
7. Ustraa
Top Shaving Brands targeting the modern man, Ustraa focuses on innovative products that suit urban lifestyles.
- Popular Products: Ustraa Shaving Foam, Chrome Razor, and Aftershave Soothing Balm.
- Why Choose Ustraa : Youth-centric, reasonably priced, and dermatologist-tested.
| Attribute | Details |
| Year Founded | 2015 |
| Founders | Rajat Tuli and Rahul Anand |
| Revenue | ₹100 crore (2023) |
| USP | Trendy and affordable grooming products |
| Target Audience | Millennials and Gen Z |
Did you know?
Ustraa’s co-founders Rajat Tuli and Rahul Anand ventured into men’s grooming after building a successful gifting company, channeling their expertise into trendy grooming solutions.
8. Philips
Renowned globally for its grooming appliances, Philips has a strong foothold in the Indian market. Its electric shavers and trimmers are a go-to choice for modern men seeking precision and convenience.
- Popular Products: Philips Aquatouch Electric Shaver, OneBlade, and Beard Trimmers.
- Why Choose Philips : Innovative technology, cordless options, and durability.
| Attribute | Details |
| Year Founded | 1891 |
| Founders | Gerard and Frederik Philips |
| Global Revenue | ₹1.6 lakh crore (2023) |
| Indian Market | Strong presence through retail and online platforms |
| Specialty | Electric and hybrid shaving solutions |
Did you know?
Philips introduced the world’s first rotary electric shaver in 1939, setting the stage for modern electric shavers used globally today.
9. Super-Max
Super-Max is one of the largest razor blade manufacturers globally and holds a strong presence in Top Shaving Brands in India. Known for its affordable yet high-quality blades and razors, the brand is popular among both urban and rural consumers.
- Popular Products: Super-Max Platinum Razor, Diamond Edge Blades, and Shaving Foams.
- Why Choose Super-Max : Budget-friendly, reliable, and widely available.
| Attribute | Details |
| Year Founded | 1949 |
| Founder | Ramesh C. Saraiya |
| Global Presence | Exports to 150+ countries |
| USP | Affordable yet premium-quality razors |
| Revenue | $500 million (2023) |
Did you know?
Super-Max is one of the few Top Shaving Brands to achieve global success, exporting razors to over 150 countries and becoming a leading name in blade manufacturing.
10. Kaiv
Kaiv is an emerging Indian Top Shaving Brands that focuses on grooming accessories and essentials. With a diverse range of razors and shaving brushes, it is carving out a niche for itself in the budget segment.
- Popular Products: Kaiv Disposable Razors, Shaving Brushes, and Trimming Scissors.
- Why Choose Kaiv : Cost-effective, functional, and easily available.
| Attribute | Details |
| Year Founded | 1983 |
| Founder | Rakesh Jain |
| Target Audience | Budget-conscious consumers |
| Market Focus | Disposable razors and basic shaving accessories |
Did you know?
Kaiv remains one of the few Indian companies specializing in affordable yet durable shaving accessories, making it a favorite in the budget segment.
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Conclusion
India’s shaving market is booming with Top Shaving Brands catering to diverse preferences. Whether you value innovation, affordability, or luxury, the brands listed above have you covered. Explore their offerings, experiment with different products, and elevate your grooming routine. Because a great shave isn’t just about looking good—it’s about feeling confident and ready to conquer the day.
Frequently Asked Questions
Q1. Which shaving brand is best for sensitive skin?
Ans. Brands like The Man Company and Bombay Shaving Company offer shaving creams and razors with natural ingredients that are gentle on sensitive skin.
Q2. Are electric shavers better than traditional razors?
Ans. Electric shavers, like those from Philips, are convenient and reduce the risk of nicks and cuts. However, traditional razors, such as those from Gillette, provide a closer shave.
Q3. Can women use men’s shaving products?
Yes, many women use men’s razors and shaving creams as they are often designed for precision and can offer a smoother finish.
Q4. What is the most affordable shaving brand in India?
Top Shaving Brands like Super-Max and Kaiv provide high-quality, budget-friendly razors and accessories for daily use.
5. Are eco-friendly shaving products available in India?
Yes, Top Shaving Brands like The Man Company and Bombay Shaving Company offer eco-friendly shaving products made with natural ingredients and recyclable packaging.
