Introduction
India’s snack industry is booming, with a mix of traditional flavors and modern innovations driving consumer demand. The industry has witnessed significant growth, fueled by changing lifestyles, urbanization, and an increased preference for quick, tasty, and convenient food options. In 2024, both established players and emerging brands are competing to capture India’s diverse snack market.
Industry Overview
The Indian snack brands market is projected to grow at a CAGR of 12.3%, reaching a market value of ₹70,000 crore by 2024. Key drivers include:
- Diverse Taste Preferences: A mix of traditional Indian snacks and Western flavors appeals to a wide audience.
- Healthier Snacking: Increasing demand for low-fat, baked, or protein-enriched snacks.
- E-commerce Growth: Online platforms have made snacks more accessible, particularly in Tier 2 and Tier 3 cities.
- Premiumization: Growing demand for high-quality, gourmet snack options.
Top Snack Brands in India
1. Haldiram’s
Haldiram’s is synonymous with traditional Indian snacks like namkeens and sweets. With a strong global presence, the brand continues to dominate the market with innovative packaging and marketing strategies.
| Aspect | Details |
| Founded | 1937 |
| Specialization | Traditional Indian snacks and sweets |
| Market Share | 25% |
| Revenue (2024) | ₹10,000 crore |
2. Lay’s (PepsiCo)
Lay’s has become synonymous with potato chips in India, offering a variety of flavors that cater to regional and global tastes. The brand consistently engages consumers through effective marketing campaigns and innovative product launches. Its strong distribution network ensures that Lay’s is available in both urban and rural markets. Popular flavors like Magic Masala and India’s Mint Mischief make Lay’s a favorite among snack lovers.
| Aspect | Details |
| Founded | 1932 (India entry: 1995) |
| Specialization | Potato chips |
| Market Share | 18% |
| Revenue (2024) | ₹7,500 crore |
3. Kurkure
Kurkure, launched by PepsiCo, has become a staple for Indian snack enthusiasts with its tangy, spicy, and crunchy offerings. Its tagline, “Tedha Hai Par Mera Hai,” resonates with Indian consumers, making it a relatable and fun brand. With masala-based flavors and creative ad campaigns, Kurkure has a stronghold in the extruded snacks market. The brand also keeps innovating with new flavors and formats, keeping it relevant.
| Aspect | Details |
| Founded | 1999 |
| Specialization | Masala-based extruded snacks |
| Market Share | 15% |
| Revenue (2024) | ₹5,000 crore |
4. Parle Products
Parle Products is a pioneer in India’s snack and biscuit industry, famous for its iconic Parle-G biscuits. In addition to biscuits, the brand has expanded into chips and namkeens with products like FullToss and Parle Namkeen. With a focus on affordability and quality, Parle caters to a broad demographic across urban and rural markets. Its deep-rooted trust and nostalgia make it a favorite for Indian households.
| Aspect | Details |
| Founded | 1929 |
| Specialization | Biscuits, chips, and namkeens |
| Market Share | 14% |
| Revenue (2024) | ₹6,000 crore |
5. Bikano (Bikanervala)
Bikano is an extension of the renowned Bikanervala chain, offering authentic Indian snacks in packaged form. It caters to traditional snack lovers with products like bhujia, aloo bhujia, and soan papdi. The brand has also ventured into ready-to-eat meals, making it a versatile choice for consumers. Bikano is especially popular among Indian families looking for quality and convenience in their snacks.
| Aspect | Details |
| Founded | 1950 |
| Specialization | Namkeens and ready-to-eat meals |
| Market Share | 10% |
| Revenue (2024) | ₹4,000 crore |
6. Pringles
Pringles is a premium snack brand that has carved a niche in India with its signature stackable potato chips. Known for its unique packaging and consistent quality, the brand appeals to urban and young audiences. Offering global flavors, Pringles is a go-to snack for special occasions and parties. Its higher price point positions it as a premium offering in the Indian snack market.
| Aspect | Details |
| Founded | 1968 (India entry: 2014) |
| Specialization | Premium potato chips |
| Market Share | 5% |
| Revenue (2024) | ₹2,500 crore |
7. Balaji Wafers
Balaji Wafers is a homegrown brand from Gujarat that has achieved national recognition. Known for its affordable and high-quality snacks, Balaji caters to both urban and rural audiences. It offers a wide variety of products, including potato chips, namkeens, and extruded snacks. The brand’s regional flavors and competitive pricing make it a favorite in Tier 2 and Tier 3 cities.
| Aspect | Details |
| Founded | 1974 |
| Specialization | Potato chips, namkeens |
| Market Share | 12% |
| Revenue (2024) | ₹5,000 crore |
8. Too Yumm!
Too Yumm! has revolutionized the snacking segment in India by offering baked snacks with a focus on health. Positioned as a guilt-free snack, its products are trans-fat-free and gluten-free. The brand has gained immense popularity among health-conscious millennials. Backed by celebrity endorsements, Too Yumm! has quickly become a prominent name in the healthy snack segment.
| Aspect | Details |
| Founded | 2017 |
| Specialization | Baked chips and health-focused snacks |
| Market Share | 7% |
| Revenue (2024) | ₹3,000 crore |
9. ITC Bingo
Bingo by ITC is known for its innovative snack offerings, including potato wedges, mad angles, and chips with quirky flavors. The brand’s humorous advertising campaigns resonate with younger audiences. Bingo’s creative shapes and bold flavors make it a standout in the snack market. With ITC’s robust distribution network, Bingo has achieved widespread availability across India.
| Aspect | Details |
| Founded | 2007 |
| Specialization | Chips and extruded snacks |
| Market Share | 8% |
| Revenue (2024) | ₹4,500 crore |
10. Yellow Diamond (Prataap Snacks)
Yellow Diamond has grown rapidly in India’s snack industry with its focus on affordability and regional flavors. The brand offers a wide range of products, including chips, namkeens, and rings. Yellow Diamond’s strong presence in Tier 2 and Tier 3 cities has contributed to its steady growth. The brand’s focus on quality and innovation continues to attract loyal consumers.
| Aspect | Details |
| Founded | 2003 |
| Specialization | Namkeens, chips, and extruded snacks |
| Market Share | 6% |
| Revenue (2024) | ₹3,000 crore |
Trends in 2024 with Graphs
Market Share of Top Snack Brands
Revenue of Top Snack Brands
Key Trends:
- Health-Conscious Snacking: Increased demand for baked, low-calorie, and protein-enriched snacks.
- Regional Flavors: Brands are introducing region-specific flavors to cater to diverse palates.
- Online Growth: E-commerce platforms are becoming key drivers of sales, especially in smaller towns.
- Sustainable Packaging: Environmentally friendly packaging is becoming a priority for brands like Haldiram’s and Parle.
Some More Stories
Conclusion
India’s snack industry is thriving, blending traditional tastes with modern innovations. With leading brands like Haldiram’s, Lay’s, and Parle at the forefront, the market continues to grow, driven by health-conscious choices, premium products, and regional flavors. The future of snacking in India lies in innovation, sustainability, and accessibility.
Frequently Asked Questions
Q1: Which is the most popular snack brand in India?
A1: Haldiram’s is the most popular brand, holding a 25% market share in 2024.
Q2: What are the top trends in the Indian snack industry?
A2: Key trends include health-conscious snacking, regional flavors, and sustainable packaging.
Q3: Which snack brand is known for premium chips?
A3: Pringles is recognized for its premium potato chips and unique packaging.
Q4: Are Indian consumers shifting towards healthier snacks?
A4: Yes, there’s a growing preference for low-fat, baked, and protein-rich snack options.
Q5: How is e-commerce affecting the snack industry?
A5: E-commerce platforms are making snacks more accessible, especially in smaller cities and towns.
