Trescho Perfumes proves that Indian-made beauty products can compete globally in quality and innovation. Trescho focuses on ethical sourcing and eco-friendly practices, setting new industry standards for sustainability.
In the 1980s, starting from a small room in Mumbai, four visionary brothers known as the Mun brothers set out on an entrepreneurial journey. Their dream was to create world-class products that combined luxury, quality, and affordability. Today, their legacy lives on through Export Business & Domestic Perfume & Cosmetics Brands as Trescho Perfumes, Pearlville Cosmetics, and Al Ghazal Perfumes, under the leadership of second-generation entrepreneur, Mustafa Mun.
This family-run business has evolved into one of the top players in the Indian beauty industry, challenging global perceptions and proving that Indian-made products can rival international brands in both quality and innovation.
About the Founder
As the Director of Trescho Perfumes, Pearlville Cosmetics, and Al Gazal Perfumes, Mustafa has revitalized the family business for the domestic Indian Market with a fresh perspective and modern vision. With expertise in business management and clinical psychology, he effectively merges strategic thinking with insights into consumer behavior, driving the brands’ growth both domestically and internationally.
Under Mustafa’s leadership, the company has transformed into one of India’s top domestic perfume brands, symbolizing the rising strength of Indian manufacturing. He is dedicated to changing the global perception of Indian beauty products, demonstrating that “Made in India” can compete with the finest in the world.
Alongside the founders who handle all of the export businesses in the company , Mustafa has built a flourishing enterprise that honors their legacy of Indian Trade while pushing the limits of innovation and sustainability, consistently setting new standards in the perfume and cosmetics industries.
Mustafa’s strategic approach has allowed the brands to thrive, with a focus on combining traditional craftsmanship with modern innovation. His vision is not only to grow the business but also to change the global perception of Indian-made beauty products, proving that they can compete on the world stage.
Trescho Perfumes: A Symbol of Affordable Luxury
Trescho Perfumes is the flagship brand that has brought the Mun family’s vision to life. Known for offering luxurious yet affordable fragrances, Trescho has become a household name in India and abroad. The brand caters to a wide audience, from everyday affordable perfumes to premium collections, and it thrives through multiple revenue channels.
Revenue Model
- Retail Sales-Trescho Perfumes are available on the brand’s own website, various third-party e-commerce platforms, and selected retail stores. This approach allows the brand to reach a broad consumer base through both online and offline channels.
- Wholesale Sales (Traditional Model)-The brand engages in traditional wholesale distribution, partnering with various retailers and distributors to widen its market presence. This model leverages established sales networks to enhance product accessibility and visibility.
- Online Sales Focusing on Youth and New Generations-With a strategic pivot towards online sales, Trescho Perfumes targets younger demographics including millennials and Gen Z. The focus is on leveraging digital marketing and online platforms to connect with these tech-savvy and style-conscious segments, driving direct sales through dynamic and engaging campaigns.
A Diversified Revenue Model for Sustainable Growth
A Diversified Revenue Model for Sustainable Growth
The company’s revenue model is built on a diversified approach that ensures steady income across different segments of the beauty industry. By leveraging e-commerce, wholesale, and international exports, the company has established itself as a global player in the fragrance and skincare markets. Strategic collaborations with influencers, businesses, and celebrities further enhance brand visibility and drive growth.
Changing the Global Perception of Indian Fragrance Products
In a world where imported perfumes are often seen as superior, Trescho Perfumes is challenging that narrative. These brands showcase the strength of Indian manufacturing, proving that homegrown products can stand toe-to-toe with the world’s best.
The company is not only focused on delivering high-quality products but also on uplifting Indian manufacturing. Through their dedication to craftsmanship, innovation, and ethical production, the Mun family is redefining what it means to be “Made in India.”
Vision
“Change the perception of perfumery by showcasing that the finest fragrances don’t just come from France, but from India. We aspire to lead the way in demonstrating that “Made in India” can deliver superior, world-class fragrances that are elegant, innovative, and accessible to all”,
Looking Ahead: A Commitment to Sustainability and Innovation
As the company continues to grow, sustainability remains at the heart of its operations. From ethically sourcing ingredients to using eco-friendly packaging, the brands are committed to reducing their environmental impact.
Mustafa Mun’s vision for the future includes not only expanding the company’s global presence but also setting new standards for ethical and sustainable practices in the beauty industry.
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Conclusion
From their humble beginnings in a small room in Mumbai to becoming a leader in the global fragrance industry, the Mun family’s journey is a testament to the power of passion, perseverance, and innovation. Under Mustafa Mun’s leadership, Trescho Perfumes is setting new benchmarks for Indian-made beauty products, proving that they can compete on the world stage while maintaining their commitment to quality, sustainability, and ethical practices.
Frequently Asked Questions (FAQs)
What is Trescho Perfumes known for?
Trescho Perfumes is known for offering luxurious yet affordable fragrances that blend traditional craftsmanship with modern innovation.
Where can I buy your products?
Our products are available on our official website, major e-commerce platforms, and select retail stores.
Are your products cruelty-free?
Yes, all of our products are cruelty-free and ethically produced.
