Most of the beauty users waste around 20 working days a year searching for the perfect product? Imagine finding your ideal beauty match without all that hassle. Unsweetened Beauty, a beauty-tech platform that uses artificial intelligence to help users find the right product at the best price. Unsweetened Beauty simplifies your beauty shopping experience, ensuring you make confident and informed choices every time.
Meet the Founders: Vaishnavi, Arthi, and Rohan
Vaishnavi, Arthi, and Rohan are the brilliant minds behind Unsweetened Beauty. Vaishnavi, with her extensive experience in data analytics, has worked with big names like PepsiCo and Unilever. Her data-driven insights have led to successful product launches, and she believes AI is the future of beauty. As an incubation manager at the Indian School of Business, Vaishnavi has helped numerous startups launch and succeed. She is passionate about empowering women and making them feel confident.
Arthi, the product co-founder, brings her expertise in cognitive science and AI systems from UC Berkeley. Her career began in Silicon Valley, where she developed innovative AI solutions for startups. One of her notable achievements was creating an NLP model that revolutionized sales coaching for Fortune 500 companies. Arthi’s passion for AI and user experience led her to co-found Unsweetened Beauty, where she aims to create user-centric products that delight customers.
Rohan, a seasoned technology leader, has a background in backend development and system optimization. He has worked with companies like MokTok, Citymall, and Silverpush, optimizing user journeys and developing innovative features. Rohan’s expertise in technology helps Unsweetened Beauty deliver seamless and efficient solutions for its users.
The Story of Unsweetened Beauty
The journey of Unsweetened Beauty began with a common frustration shared by Vaishnavi and Arthi. Both faced difficulties in finding the right beauty products, even after getting recommendations from experts and reading countless reviews. They realized that the beauty industry was a confusing minefield, with too many options and not enough reliable information.
One day, a community member with severe acne reached out to Vaishnavi and Arthi for help. Despite receiving recommendations from various sources, nothing worked for her, leading to severe mental distress. Vaishnavi and Arthi combined expert advice with user experiences to find the right product for her. This success inspired them to create a platform that could help everyone find their perfect beauty match.
Unsweetened Beauty started as a skincare community where members shared recommendations and experiences. Vaishnavi and Arthi decided to scale this idea and use AI to provide hyper-personalized recommendations. They wanted to ensure that every user could find the right product without wasting time and money.
A Business Model That Puts Users First
Unsweetened Beauty operates on a B2C model, earning revenue through product affiliations. Their approach is unique and user-centric. The platform uses machine learning models to analyze data and provide personalized recommendations. By understanding each user’s profile and preferences, Unsweetened Beauty helps them make informed decisions about their beauty purchases.
Their primary data points and unbiased recommendations form the base for their match score algorithm. This algorithm considers various factors, including user preferences, product reviews, and expert advice, to give users a personalized match score for each product. This score helps users quickly identify the best products for their needs, saving time and reducing the risk of wrong purchases.
Revenue and Growth
Unsweetened Beauty generates revenue through product affiliations, partnering with beauty brands to offer the best products to their users. By providing valuable insights and personalized recommendations, they help brands reach the right audience and increase sales. This mutually beneficial model ensures that users find the right products while brands achieve better visibility and growth.
The platform’s success is evident from its growing user base and positive feedback. Users appreciate the convenience and accuracy of Unsweetened Beauty’s recommendations, making it a trusted platform for beauty shopping. The company’s innovative approach and commitment to user satisfaction have set it apart in the competitive beauty-tech market.
Vision: Empowering Users with Confidence
Unsweetened Beauty’s vision is to make every user feel confident with their purchases. They aim to revolutionize the beauty shopping experience by providing hyper-personalized recommendations that match each user’s unique needs. By leveraging AI and data analytics, they help users make informed decisions and feel empowered in their beauty journey.
Their mission is to simplify the beauty shopping process, reducing the time and effort spent on finding the right products. Unsweetened Beauty envisions a future where every product has a match score, making it easy for users to identify the best options without sifting through countless reviews and recommendations.
Some More Stories
More Than Just Recommendations: A Community of Support
At Unsweetened Beauty, the focus is on creating a supportive community where users can share their experiences and help each other. The platform encourages users to connect with others who have similar concerns and find solutions together. This sense of community fosters trust and ensures that users feel supported throughout their beauty journey.
“Beauty shopping shouldn’t be stressful or confusing. We want to make it as easy and enjoyable as possible for our users,” Vaishnavi shared in an interview with Karostartup. “Our goal is to provide reliable recommendations and help users feel confident in their choices.”
Unsweetened Beauty is changing the way people shop for beauty products. By using AI and data analytics, they provide personalized recommendations that save time and money. Whether you’re a beauty enthusiast or a beginner, Unsweetened Beauty ensures you find the right products without the hassle. Ready to discover your perfect beauty match?
Visit Unsweetened Beauty today and experience a smarter way to shop for beauty!
Frequently Asked Questions (FAQs)
What is Unsweetened Beauty?
Unsweetened Beauty is a beauty-tech platform based in Mumbai that uses AI to help users find the right beauty products at the best prices. They provide personalized recommendations to simplify the beauty shopping experience.
How does Unsweetened Beauty earn revenue?
The company generates revenue through product affiliations, partnering with beauty brands to offer their products to users. This model helps brands reach the right audience and increases sales.
Who founded Unsweetened Beauty?
Founded by Vaishnavi, Arthi, and Rohan. Vaishnavi has a background in data analytics, Arthi specializes in AI and user experience, and Rohan is an expert in technology and backend development.
What makes Unsweetened Beauty unique?
Unsweetened Beauty stands out for its use of AI and data analytics to provide hyper-personalized recommendations. Their match score algorithm helps users quickly identify the best products for their needs, saving time and reducing the risk of wrong purchases.
What is the vision of Unsweetened Beauty?
The vision of Unsweetened Beauty is to make every user feel confident with their purchases. They aim to revolutionize the beauty shopping experience by providing hyper-personalized recommendations that match each user’s unique needs.
