Who doesn’t love tasty food? Everyone wants to eat tasty food. Everyone has that one dish that they can eat anytime anywhere, but it is overpriced or they can’t find a restaurant that provides a tasty version of that dish.
You can order food online anytime and anywhere now, but how would you find a reliable place to order from at an affordable price? Vision Foodworks helps you with this problem.
In today’s online food ordering, customers are not able to find reliable and consistent restaurant options which are able to provide tasty and fresh food at an affordable price. Vision Foodworks understands this issue and creates a solution beneficial to the customers.
About The Company
Vision Foods is a platform which helps you order your favorite dishes at your door with good taste at an affordable price. They understand the general problem with online food ordering. They believe there is a huge gap between affordable tasty food in every major cuisine segment and gourmet food which is very expensive.
The major problem that the customers face is that they have to go from one service provider to another for different dishes, flavors or tastes. Vision Foods has a cloud kitchen with 8 different food brands. This kitchen is designed to solve the problem of having to go to many different places to find good food. All of the brands are in one place, making it easier for customers to find and enjoy their favorite foods.
Vision Foodworks is simplifying customers’ decision making process by bringing together all the diverse delicious offerings in one place. They create a one-stop solution for customers to explore a wide range of cuisines, flavors, and dining experiences, all conveniently accessible through a single ordering interface. Their idea is to be the customer’s top choice when they think of ordering food online whether it be a Biryani or a Burger or a curry meal.
Meet The Founder of Vision Foods
There are 3 co-founders of Vision Foodworks, each specialize in their respective core areas. They have been running the show together for almost close to 9 years now.
- Aadarsh handles the ERP, Aggregators and Purchase.
- Harsh handles the Operations & Finance.
- Pulkit handles Product & Culinary, Innovation & Brand Creation.
The three of them have known each other since their school days dating back to the 7th standard. They are also close friends in real life beyond work.
Pulkit joined the start-up after the first 3 months of launch. Aadarsh and Harsh were looking for their third co-founder as they wanted to pursue MBA from NMIMS, Mumbai. Just like any good old friends on a usual weekend Aadarsh and Pulkit met for beers at a bar without any agenda of talking business and as a matter of destiny they brewed a business partnership then and there. Pulkit led the business from the front in the first two years forming the base and operationally managing the business with full support and brainstorming with his co-founders.
Story Behind The Brand
The founders got this business idea back in 2014, when they started the business. Aadarsh had gone to Hyderabad to meet his elder brother. He witnessed how ordering food on call even late in the night was an easy task and foresaw a huge demand and potential for such a service back in his hometown Kolkata.This kind of service was almost non-existent in Kolkata.
He pitched this idea to his first Co-founder and school buddy Harsh, who equally believed and resonated with the concept. And then Pulkit joined them eventually.
They came up with their first brand name ‘SANTA DELIVERS’ which signifies late night culture and goodies (in this case food) delivered to customers. All of them were young and had no capital to start, so they figured out an idea to start the business for just Rs 10000.
They searched and found out a food kiosk vendor whose service was available till late night. He agreed to partner up with them. Initially for months they operated without any of their own kitchen and repackaged the food prepared by the vendor into their brands printed containers. There was no turning back after this.
The Challenges
People face a lot of problems when ordering food online. There’s always a reliability issue and hygiene problem in online ordering. And another major problem that people face is going from one place to another to find two different dishes. There’s not a single place where you can find a large variety of things to choose from and all of them are healthy, tasty and deliverable.
Vision Foods is solving these issues. Similar to how Dominos and Mcdonald’s are the first choice for ordering Pizza and Burgers respectively, they are striving to be a one stop kitchen for ordering any highly popular food segment that is not only limited to one product or category.
Since quality and hygiene is a big doubt in today’s world, they’re striving to be a one stop kitchen for reliable, online fresh food ordering. All this time, they have gained a lot of trust and loyalty through their superior product offerings, diverse brands, and constant innovation mindset.
The Journey So Far
First Day of the business was 24th December 2014. They started receiving people’s appreciation. Customers started acknowledging the service and the problem they were solving – that is providing food late after midnight. They started this business model before the onset of swiggy and zomato online ordering era. They were the first movers. They started cloud kitchens before such a terminology even started to exist.
Currently, they are doing close to 50000 orders every month with 8 brands under their portfolio. The three friends have made their dreams come true. They prepare every product in-house from scratch freshly from the base at their central kitchen. They run multiple online restaurants from each single kitchen, whereas each online restaurant caters to an individual cuisine segment which has a very big market potential.
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Conclusion
Vision Foodworks is already a highly successful brand. They are already successfully running multiple segments integrated into one kitchen, from multiple locations. By solving the industry’s fragmentation problem, they envision a future where customers can easily access their favorite foods while discovering exciting new flavors—all delivered conveniently to their doorstep.
Vision Foodworks can transform India’s food industry, create employment opportunities, and redefine the way people experience and enjoy their meals. They’re serving everyone nicely. Their food making process is neat and hygienic. They serve customers at the comfort of their homes a fine dine quality of food at affordable prices. And this is how they’ve created this big brand and caught the audience’s trust and loyalty.
Frequently Ask Questions (FAQs)
Q1. What is Vision Foods?
Vision Foods develops and produces diet, sport and food products for private labels
Q2. Who’s the founder of Vision Foods?
There are 3 co-founders of Vision Foodworks, each specialize in their respective core areas Aadarsh, Harsh, & Pulkit. The three of them are school friends and have known each other for a long time.
Q3. When was Vision Foodworks founded?
Vision Foodworks was founded on 24 December 2014
Q4. Where is Vision Foodworks located?
Vision Foodworks have opened their branches in different places but the original and the first ever Vision Foods is located at Kolkata, India.
Q5. What is the Company’s Vision?
They see their busin/ess evolve into India’s top food brand in terms of scale and revenue generation in the next 3-5 years.
